Associate Director, Peer to Peer Marketing Delivery

Novartis; East Hanover (NJ); Vor Ort; USD 153.000 - 283.000; Vollzeit

Zusammenfassung

Novartis is seeking an Associate Director, Peer to Peer Marketing in East Hanover, NJ. This strategic marketing role focuses on delivering top-tier HCP education across Therapeutic Areas, aligning with Novartis marketing strategies.

The role leads the HCP education delivery, collaborates with cross-functional teams, travels up to 20%, and participates in enterprise initiatives to enhance the HCP experience.

Qualifikationen

• Bachelor’s degree in a related field is required; MSc or MBA preferred.
• 5+ years of commercial marketing experience, or 2 years plus postdoc at a major pharma company.
• Ability to communicate scientific data to diverse audiences.
• Ability to lead cross-functional initiatives and manage multiple projects.
• Strong project management and analytical mindset.

Aufgaben

• Serve as a marketing point of contact across teams to deliver HCP education.
• Define and implement delivery of HCP education using marketing analytics.
• Identify best practices in peer-to-peer marketing for consistency.
• Share best practices across HCP Education Delivery team.
• Contribute to HCP experience roadmap and impact plan.
• Partner with field and HCP-facing teams to achieve education objectives.
• Collaborate with HCP Marketer and Customer Engagement teams for alignment.

Kenntnisse

Commercial marketing

Cross-functional leadership

Communication of scientific data

Project management

Strategic thinking

Ausbildung

Bachelor’s degree

Master of Science

MBA

Jobbeschreibung

Band

Level 5

Job Description Summary

#LI- Hybrid

Job Description

The Associate Director, Peer to Peer Marketing (known as Associate Director, HCP Education Delivery within Novartis), is a strategic marketing role within Integrated Marketing Organization of US Pharma. This position is dedicated to the consistent delivery of top-tier HCP education for Therapeutic Areas (TA)/Brands. Leveraging Novartis HCP Education capabilities and deep customer and TA/Brand in-sights, the role is designed to elevate peer to peer promotional activities and create a broad ecosystem of education. This role will also be the lead to create and execute educational experiences that not only inform and engage HCPs on DSE and unbranded education, but also foster confidence in appropriately selecting and prescribing Novartis products in line with marketing strategies.

This position will be located at East Hanover, NJ and will not have the ability to be located remotely. This position will require 20% travel as defined by the business (domestic and/ or international). Please note that this role would not provide relocation and only local candidates will be considered.

Key Responsibilities:

• Serve as amarketing point of contact across teams and functions, partnering closely with professional promotions marketing team, media, and digital team, medical, and sales leadership to effectively build and deliver HCP education that resonates with themarketing strategyandbrand vision.
• Define and implement an impactful delivery of HCP education, utilizingmarketing analyticsto measure success and drive program enhancements.
• Identify and apply industry-leading best practices in peer-to-peer marketing, ensuring improved consistency and impact across HCP education initiatives.
• Share best practices across the HCP Education Delivery team, fostering a culture ofmarketing collaborationandbrand consistency.
• Actively contribute to the development of the HCP experience roadmap and HCP Impact plan, integrating marketing campaigns with educational components to enhance HCP engagement.
• Partner effectively with HCP facing functions and teams, including the field, to achieve HCP education objectives and deliver an integrated education experience.
• Collaborate with the HCP Marketer and the Customer Engagement teams to support HCP Education and field communication and training activities, as appropriate, ensuring alignment with overallmarketing campaigns.

What You’ll Bring to the Role:

Education: Bachelor’s degree in a related field is required; Master of Science, and/or MBA preferred

Essential Requirements:

• A minimum of5 years of commercial marketing experience, with a proven track record of building scalable HCP education programs. Alternatively, candidates with2 years of marketing experienceand completion of a postdoctoral fellowship at a major pharmaceutical company will also be considered.
• Demonstrated ability tocommunicate scientific dataeffectively to a variety of audiences.
• Experience indriving enterprise-wide initiativesthat enhance the HCP experience and demonstrate measurable improvements.
• Provenproject management skills, with the ability to lead and deliver multiple top-priority projects on time, within scope, and on budget. A strategic and analytical mindset is essential, as demonstrated by key projects or initiatives.
• Accomplished cross-functional leadership skills, with the ability to collaborate effectively with various teams and stakeholders.

Desirable Requirements:

• Multi-functional experience in Pharmaceutical or Healthcare
• Prior work within a center of excellence model, where consistent standards, best practices, and knowledge sharing were effectively implemented

Novartis Compensation Summary:

The salary for this position is expected to range between $152,600 and $283,400 per year.

The final salary offered is determined based on factors like, but not limited to, relevant skills and experience, and upon joining Novartis will be reviewed periodically. Novartis may change the published salary range based on company and market factors.

Your compensation will include a performance-based cash incentive and, depending on the level of the role, eligibility to be considered for annual equity awards.

US-based eligible employees will receive a comprehensive benefits package that includes health, life and disability benefits, a 401(k) with company contribution and match, and a variety of other benefits. In addition, employees are eligible for a generous time off package including vacation, personal days, holidays and other leaves.

EEO Statement:

The Novartis Group of Companies are Equal Opportunity Employers. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, marital or veteran status, disability, or any other legally protected status. We strive to create an inclusive workplace that cultivates bold innovation through collaboration and empowers our people to unleash their full potential.

Accessibility and reasonable accommodations

The Novartis Group of Companies are committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, or in order to perform the essential functions of a position, please send an e-mail to [e-mail] call [phone] and let us know the nature of your request and your contact information. Please include the job requisition number in your message.

Salary Range

$152,600.00 - $283,400.00

Skills Desired

Asset Management, Change Agility, Commercial Excellence, Cross-Functional Collaboration, Customer-Oriented, Healthcare Industry, Influencing Skills, Leadership, Marketing Strategies, Negotiation, Operational Excellence, Product Lifecycle Management (PLM), Product Marketing, Stakeholder Engagement, Stakeholder Management, Strategic Alliances, Therapeutic Knowledge