Associate Director Patient Support Digital & Data Strategy

1000 Merck Sharp & Dohme LLC; North Wales (Montgomery County); Hybride; USD 142 000 - 224 000; Plein temps

Résumé du poste

MSD is seeking an Associate Director, Patient Support Digital & Data Strategy for US Marketing Immunology. This hybrid role is based in Upper Gwynedd, PA, and leads end-to-end PSP data strategy, ecosystem mapping, and CX data enablement, including CRM decisions and HCP portal UX.

The position requires 7+ years in pharma/biotech or healthcare with data strategy, CRM, or patient support experience, and strong cross-functional leadership to align data platforms and measurement frameworks.

Qualifications

• Bachelor’s degree or equivalent (BA/BS); advanced degree preferred.
• 7+ years in pharma/biotech or healthcare industry with data strategy, CRM, or patient support experience.
• Experience translating business needs into data/measurement requirements.

Responsabilités

• Serve as the brand PSP data SME to shape end-to-end data strategy, design, and ecosystem mapping for PSP solutions.
• Drive CX data enablement across key customer groups.
• Serve as the brand-side lead for CRM decisions and enablement.
• Lead user experience design and functionality of the HCP portal and digital enrollment strategies.
• Ensure alignment with Hub, FRM, SP, ISP, Nursing processes and business rules.
• Support end-to-end integration and operational readiness, including testing, for launch.
• Partner with cross-functional stakeholders to translate PSP strategy into data and measurement requirements.
• Develop PSP program measurement framework and dashboards.
• Contribute to CRM-related business decisions and process design for a scalable ecosystem.
• Identify dependencies and gaps across partners and elevate launch readiness issues.
• Use launch learnings and channel insights to propose data and ecosystem enhancements.

Connaissances

Adaptability

Agile Methodology

Communication

Cross-Functional Teamwork

Data Strategy

Digital Engagement

HCP Experience

Market Access

Marketing

Omnichannel Engagement

Patient Engagement

Patient Experience

Patient Support

Immunology

KPI Analytics

Omnichannel Strategy

Patient Support Programs

Strategic Thinking

CRM

Digital Analytics

Formation

Bachelor’s degree or equivalent (BA/BS)

Advanced degree preferred

Description du poste

Job Details

• Title: Associate Director, Patient Support Digital & Data Strategy - US Marketing Immunology
• Alternate Title: Data PSP Ecosystem Strategy Lead
• Department: Immunology
• Reports to: Patient Support Strategy Lead
• Location: Upper Gwynedd, PA (Hybrid)

Our company is dedicated to delivering innovations that extend and improve the lives of patients worldwide. Our team of dauntless, forward-thinking individuals achieves this through an unwavering commitment to supporting accessibility to medicine, providing new therapeutic options, and collaborating with governments and payers to ensure that people who need medicines have access to them. We have a proud legacy of developing novel therapeutics for people with immune-mediated inflammatory diseases and autoimmune-related disorders. With an advanced understanding of human biology, there's been an emergence of innovative medicines and new modalities that aim to change the way we approach treatment for immune disorders.

Our scientists are investigating ways to modulate tumor necrosis factor-like ligand 1A (TL1A) to potentially address inflammation and fibrosis associated with inflammatory bowel disease (IBD). TL1A, which has been shown to be increased in inflamed intestinal tissue and in the systemic circulation of patients with IBD. IBD is a chronic inflammatory condition affecting the digestive tract and impacting nearly three million people in the U.S. Crohn's disease and ulcerative colitis are two of the most common forms of IBD. The unpredictable symptoms associated with IBD, which may include diarrhea, abdominal pain, unintended weight loss and fatigue, often create emotional and social challenges for those impacted.

Primary Responsibilities

• Serve as the brand PSP data SME to shape end-to-end data strategy, design, and ecosystem mapping for PSP solutions.
• Drive CX data enablement across key customer groups.
• Serve as the brand-side lead for CRM decisions and enablement.
• Service as brand lead for HCP portal and digital enrollment strategies – lead user experience design and functionality of HCP portal.
• Ensure alignment and integration with Hub, FRM, SP, ISP, Nursing processes, and business rules.
• Support end-to-end integration and operational readiness, including testing, for launch.
• Partner with cross-functional stakeholders to translate PSP strategy into data and measurement requirements.
• Support the development of a PSP program measurement framework and dashboards.
• Contribute to CRM-related business decisions, business rules, and process design to ensure a consistent and scalable ecosystem.
• Help identify dependencies and gaps across operational partners and elevate issues that may affect launch readiness or customer experience.
• Use launch learnings, measurement outputs, and channel performance insights to recommend future data and ecosystem enhancements.

Required Education

Bachelor’s degree or equivalent (BA/BS). Advanced degree preferred.

Required Experience

• 7+ years of experience in the pharmaceutical/biotechnology or healthcare industry, including experience in data strategy, CRM, operations, digital, patient support, or related areas.
• Experience with patient support programs, CRM enablement, data design, or measurement frameworks strongly preferred.
• Demonstrated ability to translate business needs into data, measurement, or ecosystem requirements.
• Experience working in matrixed organizations and leading cross-functional initiatives.
• Strong communication, problem-solving, and stakeholder-management skills.
• Demonstrated strategic thinking with the ability to balance business objectives, patient experience, and operational feasibility.
• Demonstrates high degree of integrity and ethics.
• Resilient, adaptable, and comfortable operating in ambiguity; growth mindset.

Preferred Experience & Skills

• Awareness and understanding of U.S. commercial, legal, regulatory, privacy, and compliance considerations applicable to patient support programs.
• Understanding of and/or experience directly working within the Immunology market.
• Familiarity with specialty patient support ecosystems and CRM-enabled patient engagement journeys.
• Experience with data architecture, ecosystem mapping, measurement design, dashboards, and testing/implementation support.
• Experience supporting launch readiness and lifecycle evolution of patient support programs.
• Experience partnering with digital, analytics, operations, and vendor teams.
• Experience with business rules development, CRM platforms, and operational readiness processes.

Required Skills

• Adaptability
• Agile Methodology
• Business Decisions
• Communication
• Cross‑Functional Teamwork
• Data Strategy
• Decision Making
• Digital Engagement
• HCP Experience
• Market Access
• Marketing
• Omnichannel Engagement
• Patient Engagement
• Patient Experience
• Patient Support
• Pharmaceutical Industry
• Strategic Thinking
• Creative Campaign Development
• Customer Relationship Management (CRM)
• Digital Analytics
• Digital Databases
• Health Care
• Immunology
• KPI Analytics
• Omnichannel Strategy
• Patient Support Programs
• Pharmaceutical Industry
• Strategic Thinking

Equal Employment Opportunity

As an Equal Employment Opportunity Employer, we provide equal opportunities to all employees and applicants for employment and prohibit discrimination on the basis of race, color, age, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or other applicable legally protected characteristics.

As a federal contractor, we comply with all affirmative action requirements for protected veterans and individuals with disabilities.

We are proud to be a company that embraces the value of bringing together, talented, and committed people with diverse experiences, perspectives, skills and backgrounds. The fastest way to breakthrough innovation is when people with diverse ideas, broad experiences, backgrounds, and skills come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another’s thinking and approach problems collectively.

Compensation & Benefits

Where required by law, the compensation range for this role is provided below. The salary range for the primary location of this role is: $142,400.00 - $224,100.00. This range reflects the Company's reasonable expectation of the base salary applicable to this role at the time of posting. An employee’s position within the salary range will be based on several factors including, but not limited to relevant education, qualifications, certifications, experience, skills, geographic location, government requirements, and business or organizational needs. The successful candidate will be eligible for annual bonus and long-term incentive, if applicable. We offer a comprehensive package of benefits. Available benefits include medical, dental, vision healthcare and other insurance benefits (for employee and family), retirement benefits, including 401(k), paid holidays, vacation, and compassionate and sick days.

Additional location(s): Please note the salary range above applies to the Primary Location of the position. Where a role has other listed locations, different compensation guidelines may apply. You may find the salary ranges for additional locations below. If the salary range is not listed for the location you are applying to, our Talent Acquisition team will provide further information to you relevant to your location.

San Francisco Residents Only: We will consider qualified applicants with arrest and conviction records for employment in compliance with the San Francisco Fair Chance Ordinance.

Los Angeles Residents Only: We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.

Hiring Details

Employee Status: Regular

Relocation: No relocation

Visa Sponsorship: No

Travel Requirements: 10% Flexible Work Arrangements: Hybrid Shift: Not Indicated Valid Driving License: No Hazardous Material(s): n/a

Job Posting End Date: 11/19/2026