Associate Director, Patient Marketing – EXPAREL

Pacira BioSciences, Inc.; San Francisco (CA); On-site; USD 155,000 - 213,000; Full time

Job summary

Join a forward-thinking company as an Associate Director of Patient Marketing, where you will develop innovative marketing strategies that enhance patient engagement and education. This role is pivotal in shaping the commercial vision for non-opioid pain management solutions, collaborating across teams to increase patient awareness and drive business success. With a focus on building relationships with advocacy groups and internal stakeholders, you will play a key role in the company's mission to improve patient outcomes. If you are passionate about making a difference in healthcare and possess strong analytical and communication skills, this opportunity is for you.

Benefits

Medical Insurance

Dental Insurance

Vision Insurance

401(k)

Paid Time Off

Parental Leave

Qualifications

• 8+ years in pharmaceutical or orthopedics marketing with strong project management skills.
• Strong knowledge of spine and strategic thinking in marketing.

Responsibilities

• Lead patient-centric marketing campaigns and engagement initiatives.
• Analyze patient insights and market landscape to inform strategies.

Skills

Pharmaceutical Marketing

Patient Engagement

Analytical Skills

Project Management

Communication Skills

Education

Bachelor's Degree

MBA

Tools

Data Analysis Tools

Job description

Join to apply for the Associate Director, Patient Marketing – EXPAREL role at Pacira BioSciences, Inc.

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Join to apply for the Associate Director, Patient Marketing – EXPAREL role at Pacira BioSciences, Inc.

About Pacira
Pacira BioSciences, Inc. is a leading provider of non-opioid pain management and regenerative health solutions dedicated to improving outcomes for healthcare practitioners and their patients. Our expertise in non-opioid pain management and our commitment to advancing patient care drive us to develop solutions that meet unmet medical needs and improve clinical outcomes.

Overview
Pacira BioSciences, Inc. is committed to providing innovative pain management solutions. Why work with us? Because you will be part of an inclusive culture that fosters collaboration, growth, and innovation—making a real impact in non-opioid pain management. Join us in our pursuit of excellence.

Summary:
The Associate Director, Patient Marketing - EXPAREL, is responsible for developing and executing patient-focused marketing strategies. This involves collaboration across teams to define the commercial vision, with a focus on patient education, engagement, and advocacy. The role requires developing strategic and annual marketing plans to increase patient awareness and business success, with strong communication and analytical skills for regular engagement with internal and external stakeholders.

Responsibilities
Essential Duties & Responsibilities:
- Serve as the patient market and brand expert, leading patient-centric marketing campaigns and engagement initiatives.
- Align strategies with global brand goals to achieve growth and market share targets.
- Develop and distribute assets and campaigns that resonate with patients.
- Identify opportunities for patient education and engagement in collaboration with Medical Education.
- Build relationships with internal stakeholders, advocacy groups, and patient communities.
- Support patient advocacy and ambassador programs.
- Analyze patient insights, brand perception, and market landscape to inform strategies.
- Share market intelligence and coach teams on patient needs and opportunities.
- Collaborate with Learning & Development to create relevant patient-focused content.
- Partner with cross-functional teams to meet business objectives.
- Manage budgets, forecasts, and data analysis on engagement and marketing effectiveness.
- Oversee participation in patient advocacy events and industry conferences.

Supervisory Responsibilities: Yes

Interaction: Work closely with Marketing, Sales, Medical Education, Medical Affairs, Learning & Development, and external partners.

Qualifications
- Bachelor’s degree, MBA preferred.
- 8+ years of experience in pharmaceutical or Orthopedics marketing.
- Sales experience preferred.
- Strong knowledge of spine and growth-oriented strategic thinking.
- Excellent communication, analytical, project management, and financial skills.
- Ability to travel approximately 40%.

Physical Demands: Ability to work in healthcare environments, including hospitals and surgical centers, and to travel by automobile and airplane as needed.

Benefits: Medical, dental, vision, 401(k), paid time off, parental leave, and more.

Pay Range: $155,000 - $213,000/year in San Francisco, CA, based on experience and other factors.

EEO Statement: Pacira is an Equal Opportunity Employer committed to diversity and inclusion. We do not discriminate based on race, gender, age, veteran status, disability, or other protected characteristics.