Associate Director, Paid Social (PHL + NYC)

Publicis Health Media; Philadelphia (Philadelphia County); On-site; USD 115,000 - 120,000; Full time

Job summary

A leading health media agency seeks an Associate Director of Paid Social in Philadelphia to lead a dynamic team. This role focuses on developing and managing paid social strategies while maintaining campaign quality. Candidates should have extensive digital media experience, particularly in managing social campaigns, and ideally possess Pharma/Healthcare knowledge.

Benefits

Medical coverage

Dental and vision insurance

401K plan

Flexible time off

Tuition reimbursement

Qualifications

• 5+ years of digital media experience required.
• 4+ years managing biddable social media campaigns.
• Experience in Pharma/Healthcare is essential.

Responsibilities

• Lead a team of Paid Social specialists.
• Oversee the planning and management of paid social strategies.
• Ensure strong vendor partner relationships.

Skills

Digital media experience

Biddable social media management

Campaign performance analysis

Team leadership

Education

Bachelor's degree or equivalent

Tools

Excel

PowerPoint

Meta Pixel

Job description

Associate Director, Paid Social (PHL + NYC)

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Associate Director, Paid Social (PHL + NYC)

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Company Description

PHM is the leading health media agency in the US. We are designed for—and dedicated to—delivering best-in-class solutions that connect people with meaningful health and wellness solutions every day. Guided by our genuine passion for health and wellness, our work across the entire media ecosystem helps real patients navigate the most pivotal moments of their healthcare journeys.

Company Description

PHM is the leading health media agency in the US. We are designed for—and dedicated to—delivering best-in-class solutions that connect people with meaningful health and wellness solutions every day. Guided by our genuine passion for health and wellness, our work across the entire media ecosystem helps real patients navigate the most pivotal moments of their healthcare journeys.

While we have grown to be the No. 1 agency in our industry, at heart we’re still a startup. It’s that energy and spirit of innovation that allows us to create bold and meaningful “health media firsts” for our clients, and to do it all with #phmlove.

Overview

The Paid Social Associate Director is responsible for leading a team of Paid Social specialists for a client or group of brands. In this role, the Associate Director will be responsible for overseeing the planning, development and management of paid social strategy and campaigns across assigned brands/clients. They will work closely with the media and platform activation teams to maintain campaign quality, and drive performance against client goals.

The Associate Director will be accountable for ensuring strong vendor partner relationships and communicating platform changes and best practices to clients. They will assist in staffing, revenue projections, Points-of-View, and process development.

Responsibilities

Knowledge

• Strong understanding of the digital landscape
• Strong knowledge of all media functions (digital & offline Media, technology, and analytics)
• Extensive knowledge of the role of social as part of a holistic media plan including strengths and weaknesses of a variety of media channels
• Expert knowledge of social media landscape and new and evolving product offerings
• Expert-level understanding of Excel (Vlookup, Pivot Table, chart building) and PowerPoint functions
• Mastery of native social buying platforms
• Mastery of Meta Pixel and other technical paid social platform solutions
• Stays on the forefront of paid social product offerings, vets and oversees implementation as appropriate
• Understands and manages scope of work and flags scope creep on assigned accounts
• Ability to proactively solve problems, improve processes, and create operational efficiencies
• Provides consistent team leadership, driving team education and goals-setting
• Key point of contact and primary social escalation point for the assigned client(s)
• Ability to translate and communicate campaign success to clients
  
  

Qualifications

• Minimum of 5+ years digital media experience
• Minimum 4+ years' experience biddable social media campaign management
• 3+ years people management experience
• Has managed/mentored a large team.
• Pharma/Healthcare experience is required
• HCP/DTC is a huge plus for this role
  
  

Additional Information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

Compensation Range: $115,000 - $120,000. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 8/31/2025.

All your information will be kept confidential according to EEO guidelines.

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Full-time

Job function

• Job function

  Business Development and Sales

• Industries

  Advertising Services

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