Associate Director, Paid Search — Lead & Optimize Campaigns

twentysix; United States; Hybrid; GBP 74,000 - 89,000; Full time

Benefits offered by this job

Comprehensive benefits package

LinkedIn Learning access

Great Place to Work certification

Job summary

Real Chemistry is seeking an Associate Director of Paid Search to drive day-to-day management, optimization, and reporting for our pharma client portfolio. You will lead a small team and partner with cross-functional groups to deliver flawless campaigns across Google Ads and Microsoft Ads.

You will build keyword strategies, refine bidding, monitor budgets, analyze data for insights, and shape testing strategies, while staying ahead of SEM trends and platform updates in a fast-paced environment.

Qualifications

• Bachelor's Degree preferred.
• 6+ years experience in search engine marketing (SEM) with Google Ads and Microsoft Ads.
• 2+ years of people management experience.
• Pharmaceutical Industry experience is Required.
• Deep understanding of SEM tactics, campaign structure, keyword research, bid strategies, audience segmentation, and testing frameworks.
• Demonstrated ability to lead teams, foster collaboration, and build scalable processes.
• Advanced proficiency with Excel, PowerPoint, and Google Suite.
• Strong analytical mindset and creative problem-solving skills.
• Desire to continually learn, improve, and grow within the media buying industry.
• Ability to self-manage under deadlines.
• Demonstrates professional verbal and written communication skills.

Responsibilities

• Lead a team of Managers that own day-to-day management of paid search campaigns across Google Ads & Microsoft Ads.
• Build and refine keyword strategies, ad copy, bidding approaches, and audience targeting to meet performance goals.
• Help monitor budget pacing and performance across accounts to ensure efficient spend and delivery.
• Analyze campaign data regularly to identify optimization opportunities, address underperformance, and implement tactical improvements.
• Collaborate with cross-functional teams (media, analytics, client services) to ensure seamless campaign planning and execution.
• Support the creation of test-and-learn strategies to improve performance and unlock new insights.
• Assist with client deliverables, including performance reporting, POVs on platform updates, and tactical recommendations.
• Stay current with SEM trends, platform features, and industry best practices.

Skills

SEM/ Paid Search

Google Ads

Microsoft Ads

Team leadership

Campaign optimization

Analytics

Education

Bachelor's degree preferred

Tools

SA360

Google Ads Editor

Job description

Real Chemistry is seeking an Associate Director of Paid Search to drive day-to-day management, optimization, and reporting for our pharma client portfolio. You will lead a small team and partner with cross-functional groups to deliver flawless campaigns across Google Ads and Microsoft Ads.

You will build keyword strategies, refine bidding, monitor budgets, analyze data for insights, and shape testing strategies, while staying ahead of SEM trends and platform updates in a fast-paced environment.