Associate Director, Paid Search B2B

Lever, Inc.; Los Angeles, New York (CA, NY); Remote; USD 100,000 - 115,000; Full time

Benefits offered by this job

Remote-first culture

Unlimited PTO

Extended Holiday break (Winter)

Flexible schedules

Work from anywhere options*

100% paid parental leave

401(k) matching

Medical, Dental, Vision, Life, Pet Ins

Sponsored life insurance

Short Term Disability insurance

Annual Class Pass credits

Job summary

Wpromote's B2B Paid Search team is growing, and we're hiring an Associate Director to own paid search strategy and execution for a portfolio of B2B clients across Google Ads and Microsoft Ads.

This is a senior individual contributor role. You'll mentor the analysts and managers who support your accounts, but you won't have direct reports. If you want a role where you stop touching campaigns, this isn't it.

Qualifications

• 6+ years in paid search with 3+ running B2B programs focused on pipeline vs. MQL volume.
• Deep experience with Salesforce or HubSpot integration and offline conversions.
• Strong proficiency in GA4 and at least one enterprise analytics/BI platform.
• Ability to hold and adapt a point of view with senior clients based on data.

Responsibilities

• Owning paid search strategy and performance across your portfolio, including forecasting, budget planning, testing roadmaps, and quarterly viewpoints.
• Leading campaign architecture and ongoing optimization across Google Ads, Microsoft Ads, and SA360 with bidding, audience layering, and automation.
• Designing measurement strategies that connect paid search to pipeline via offline conversions, CRM feedback loops, and lead scoring.
• Translating data insights into clear, actionable recommendations for senior client stakeholders and guiding discussions when needed.
• Maintaining QA standards, account health reviews, and clear quality benchmarks for the support team.
• Mentoring junior team members with regular feedback and opportunities for independence.
• Ensuring paid search integration with the broader client program and business strategy through close collaboration.
• Partnering with Client Strategy, Analytics, and Creative to align paid search with overall client initiatives.

Skills

Paid search strategy

B2B marketing

Google Ads

Microsoft Ads

SA360

Client management

Job description

The Role

Wpromote's B2B Paid Search team is growing, and we're hiring an Associate Director to own paid search strategy and execution for a portfolio of B2B clients across Google Ads and Microsoft Ads.

This is a senior individual contributor role. You'll carry a book of 3-5 accounts, be the person clients call when something matters, and be hands-on in the platforms. You'll also mentor the analysts and managers who support your accounts, but you won't have direct reports. If you want a role where you stop touching campaigns, this isn't it.

Our clients are growth-stage and enterprise B2B companies with real complexity: long sales cycles, multiple buying committees, and revenue that shows up in a CRM weeks or months after the click. The people who do this well think in pipeline, not conversions.

At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.

We offer:

• Remote-first culture
• Unlimited PTO
• Extended Holiday break (Winter)
• Flexible schedules
• Work from anywhere options*
• 100% paid parental leave
• 401(k) matching
• Medical, Dental, Vision, Life, Pet Insurance
• Sponsored life insurance
• Short Term Disability insurance and additional voluntary insurance
• Annual Class Pass credits and more!

The anticipated annual salary for this role will range from $100,000 - $115,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. The total compensation package for this role will include benefits (listed above).

*This position may be performed remotely in most states within the US, with some exclusions

**While this role offers the flexibility to work remotely, we have office hubs in Los Angeles and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!

***This position is not eligible for immigration sponsorship

You Will Be

• Owning paid search strategy and performance across your portfolio, including forecasting, budget planning, testing roadmaps, and developing quarterly points of view that inform client decision-making
• Leading campaign architecture and ongoing optimization across Google Ads, Microsoft Ads, and SA360, including bidding strategy, audience layering, and thoughtful use of automation
• Designing measurement strategies that connect paid search investment to pipeline, not just form fills, through offline conversion imports, CRM feedback loops, and lead quality scoring
• Using performance and measurement insights to identify opportunities and confidently advise clients when a lower-cost lead does not necessarily represent a better-quality lead
• Translating performance data and strategic insights into clear, actionable recommendations for senior client stakeholders, including navigating challenging conversations when needed
• Maintaining a high standard of work across accounts through proactive QA, account health reviews, and clear quality standards for the team supporting you
• Mentoring and coaching junior team members through regular feedback, guidance, and opportunities to build greater independence
• Partnering closely with Client Strategy, Analytics, and Creative to ensure paid search is integrated with the broader client program and business strategy

You Must Have

• 6+ years in paid search, with at least 3 running B2B programs where lead quality and pipeline were the accountability, not MQL volume
• Direct experience with B2B measurement infrastructure: Salesforce or HubSpot integration, offline conversion imports, lead scoring, and multi-touch or incrementality frameworks. You should be able to explain what you do when the CRM data is messy, because it usually is
• Depth in Google Ads and Microsoft Ads at the architecture level: how you'd structure an account for a business with three products, six personas, and a nine-month sales cycle
• Experience with SaaS, fintech, HR/payroll, or similarly considered-purchase B2B categories
• Strong analytical instincts and fluency in GA4 plus at least one enterprise analytics or BI platform
• The ability to hold a point of view with a senior client who disagrees, and to change it when the data says you should
• Comfort operating with ambiguity and competing priorities across multiple accounts

Nice to Have

• Agency experience, or experience managing an agency
• Familiarity with ABM and intent data platforms (6sense, Demandbase, or similar) and how they inform search targeting
• Experience mentoring or formally managing paid search talent

Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.

Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.

This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.