Paid Social Manager (B2B)

Lever, Inc.; Los Angeles, New York (CA, NY); Remote; USD 74,000 - 90,000; Full time

Benefits offered by this job

Unlimited PTO

Flexible schedules

100% paid parental leave

401(k) matching

Medical, Dental, Vision insurance

Job summary

Wpromote is seeking a Manager, Paid Social B2B to lead data-driven social strategies for enterprise clients. This role, integral to evolving our B2B social media approach, requires a blend of hands-on expertise and leadership skills.

Ideal candidates will have 2-3 years of B2B social advertising experience, focusing on pipeline growth. We champion an inclusive remote-first work culture, offering unlimited PTO, 401(k) matching, and comprehensive health benefits.

Qualifications

• 2-3+ years of experience in paid social media advertising focused on B2B.
• Experience executing full-funnel B2B social campaigns supporting pipeline goals.
• Working knowledge of B2B analytics and martech ecosystems.

Responsibilities

• Developing and executing data-driven social strategies for B2B clients.
• Translating buyer journeys into effective paid social programs.
• Partnering with analytics and programmatic teams for integrated demand generation.

Skills

B2B social media advertising

Campaign optimization

LinkedIn Ads

Meta advertising

B2B analytics

Communication skills

Education

Bachelor’s degree in Marketing, Business, Analytics

Tools

Salesforce

HubSpot

Google Analytics

Job description

The Role

As a Manager, Paid Social B2B, you will play a key role in developing and executing high-performing, data-driven social strategies that support pipeline growth for enterprise and mid-market B2B clients. You’ll work closely with Directors and cross-functional partners to translate complex buyer journeys into effective full-funnel paid social programs.

Reporting into the Associate Director, Social B2B, this role is ideal for a strong B2B social practitioner who blends hands-on expertise with emerging leadership skills. You’ll contribute to the evolution of our B2B social media approach, help operationalize best practices across LinkedIn, Meta, Reddit, and emerging platforms, and ensure campaigns are optimized toward meaningful business outcomes—not just engagement.

At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.

We offer:

• -Remote-first culture
• -Unlimited PTO
• -Extended Holiday break (Winter)
• -Flexible schedules
• -Work from anywhere options*
• -100% paid parental leave
• -401(k) matching
• -Medical, Dental, Vision, Life, Pet Insurance
• -Sponsored life insurance
• -Short Term Disability insurance and additional voluntary insurance
• -Annual Class Pass credits and more!

The anticipated annual salary for this role will range from $74,000 - $90,000, based on a variety of factors unique to each candidate, including skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and the respective state’s salary threshold for exempt employees. At Wpromote, pay ranges are subject to change and are based on specific market medians for similar jobs according to third-party salary benchmark surveys. Individual pay within that range can vary due to skills, experience, and available budget. The total compensation package for this role will include benefits (listed above).

*This position may be performed remotely in most states within the US, with some exclusions

**While this role offers the flexibility to work remotely, we have office hubs in Los Angeles and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!

***This position is not eligible for immigration sponsorship

Important Notice: Beware of Job Scams

Wpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity.

#LI-CK

#LI-Remote

You Will Be

• Leading day-to-day social strategy development and activation for assigned B2B clients, under the guidance of senior leadership.
• Translating B2B buyer journeys into tactical, data-informed campaign architectures across awareness, consideration, and conversion stages.
• Executing and optimizing multi-stage funnel strategies, including content amplification, gated asset promotion, event support, ABM initiatives, and CRM-based retargeting.
• Partnering with analytics, paid search, and programmatic teams to deliver integrated demand generation programs.
• Supporting measurement and reporting efforts by tying paid social performance to lead and pipeline indicators using tools such as Salesforce, HubSpot, Marketo, or Pardot.
• Assisting with B2B new business efforts, including research, POV development, and pitch support.
• Preparing client-facing performance recaps and insights, with guidance from Directors, translating results into clear business implications.
• Staying current on platform updates and innovations across LinkedIn, Meta, Reddit, X, and other B2B-relevant environments, and recommending opportunities to test new features or targeting approaches.

You Must Have

• 2-3+ years of experience in paid social media advertising, with a strong focus on B2B, SaaS, or lead generation programs.
• Demonstrated experience executing full-funnel B2B social campaigns that support pipeline and lead quality goals (MQLs, SQLs, efficiency metrics).
• Strong hands-on expertise in LinkedIn Ads and Meta, with familiarity across additional B2B platforms and targeting strategies (ABM, firmographics, CRM lists).
• Working knowledge of B2B analytics and martech ecosystems (Google Analytics, Salesforce, HubSpot, Demandbase, 6sense, or similar).
• Solid understanding of B2B creative strategy, testing methodologies, and messaging for professional and buying committee audiences.
• Experience using social management, reporting, or automation tools such as Smartly or Google Ads Manager.
• Strong communication skills, with the ability to clearly articulate performance insights to internal teams and clients.
• Bachelor’s degree in Marketing, Business, Analytics, or a related field.

Nice to Have

• Experience supporting SaaS, fintech, adtech, and other B2B technology organizations is a plus
• Experience leveraging AI-powered tools and automation to improve campaign efficiency and performance

Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.

Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.

This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.