Associate Director, Paid Media & Growth

Sia; New York (NY); On-site; USD 100,000 - 130,000; Full time

Benefits offered by this job

Creative agency environment

Collaborative team culture

Growth-focused solutions

Job summary

Sia is looking for an Associate Director of Paid Media in New York to lead and optimize growth strategies across paid media channels. In this role, you'll manage campaigns on platforms like Google, Meta, TikTok, and YouTube, ensuring measurable outcomes for a diverse client portfolio.

The ideal candidate has over 8 years of experience in paid media, excellent client communication skills, and a solid analytical background. Join a dynamic team at Sia where innovation and collaboration are key!

Qualifications

• 8+ years of paid media experience with hands-on proficiency across major platforms.
• Strong analytical skills in attribution modeling, dashboards, and forecasting.
• Experience managing paid media for both B2C and B2B clients.

Responsibilities

• Drive growth across paid channels for various clients.
• Collaborate with creative teams and provide strategic direction.
• Forecast budgets and reconcile performances against KPIs.

Skills

Paid media experience

Analytical skills

Client communication

Digital marketing strategies

Tools

Google Ads

Meta

TikTok

YouTube

Microsoft Ads

CRO tools

Job description

About Sia Experience

Sia Experience is the full-service creative agency within Sia. In the SiaX-Creative business line, we combine creative, CX, marketing, and deep AI expertise with industry leading knowledge to deliver impactful, growth-focused solutions for our clients. By bringing together agencies known for creating standout work for leading brands, SiaX is a premier player in the creative and digital agency space—pairing the speed, creativity, and independence of top boutique shops with the reach and resources of a global network.

At SiaX we’re nimble, deeply collaborative, and known for delivering high-impact work with lean teams. As strategic partners to our clients, we focus on building brands and delivering growth for clients that are aiming to break through creative barriers and accelerate digital transformation.

Location: New York, NY

As Associate Director of Paid Media& Growth, you will drive growth across paid for several clients inSiaX/Ready Set Rocket’s portfolio — owning strategy and execution across Paid Search (Google, Bing) and Paid Social (Meta, TikTok, YouTube), with oversight of programmatic, and bridging into adjacent growth levers like CRO, landing page optimization, and measurement. This is a hands-on-keysrole for a senior practitioner who is still in-platform regularly — building, launching,optimizing, and reporting on campaigns themselves — while collaborating with and providing top-level direction for our Paid Media team.

You’llreport to the Senior Director of Paid Media and partner cross-functionally with creative and analytics teams, as well as senior client stakeholders to translate performance into clear growth narratives, budgets, forecasts, and roadmaps that connect spend to business outcomes.

Your Impact

• Own day-to-daystrategy andmanagementoversightacrosschannels includingPaid Search (Google, Bing) and Paid Social (Meta, TikTok, YouTube) for a portfolio of B2C and B2B clients — directly building, launching,optimizing, and reporting on campaigns in-platform, with oversight of programmatic activity executed by a dedicated in-house lead.
• Collaborate with the Creative Performance and Creative teams to brief, test, and adapt messaging and creative forthe US andinternational marketswhich may includebroader North America,Africa,LATAM, EU, and APAC.
• Serve as a senior client-facing voice: present strategies,accountgrowthnarratives, and forecasts to senior client stakeholders. Set clear expectations when strategy shifts arerequired, before, during, and after execution.
• Develop growth roadmaps that sequence channel investmentacross paid,identifynew acquisition and LTV opportunities, and partner with CRO and analytics to connect paid into landing page and on-site conversion improvementsacross the funnel.
• Drive forecasting, budget reconciliation, and scenario planning to inform investment decisions andanticipateperformance against KPIs.
• Lead the team on attribution, measurement frameworks, and testing programs that connect paid media to business outcomes.
• Stay ahead of platform changes, attribution shifts, andmartechinnovation, including AI tools, applying best practices across the portfolio.

What Success Looks Like

• Campaigns meet or exceed KPI, ROI, and budget pacing targets across domestic and international markets, with consistent month-over-month learning and optimization.
• Clients view you as a trusted senior partner — performance stories are executive-ready,forecasts are credible, and strategy changes are explained in business terms with expectations set in advance.
• Channels are managed cleanly and rigorously in-platform, with a tight feedback loop between hands-on execution and strategic decisions.
• Growth roadmaps align internal teams and clients around shared priorities, accelerating cross-functional execution and scaling progress.
• Forecasts, scenario plans, and performance reportsanticipatechallenges and opportunities,maintainingstakeholder confidence through periods of change.
• 8+ years of paid media experience, with hands-onproficiencyacross Meta, TikTok, YouTube, Google Ads, and Microsoft Ads; hands-on programmatic self-serve experience (e.g., DV360, The Trade Desk) a plus.
• Senior practitioner whodrives growth across paid channels rather than depth ina single one— still in-platform regularly, comfortable owning campaign builds, optimizations, and reporting directly across Search and Social, not just guiding others' work.
• Experience managing paid media for both B2Cand B2B clients.
• International campaign experience, with comfort adapting strategy across regional markets; familiarity with Africa, the Philippines, LATAM, EU, or APAC a plus.
• Working knowledge of programmatic platforms sufficient to provide oversight (hands-on execution notrequired).
• Strong analytical toolkit — attribution modeling, GA4, dashboards, forecasting, and scenario planning.
• Familiarity with CRO, landing page optimization, and on-site measurement — able to partner with CRO and analytics teams to connect paid performance to full-funnel outcomes.
• Proven ability to develop and present executive-ready growth narratives, performance stories, and forecasts to senior client stakeholders.
• Strong communicator, particularly around explaining strategy changes and setting expectations with clients.
• Agency or performance marketing background preferred.

All your information will be kept confidential according to EEO guidelines.

Sia Partners is an equal opportunity employer. At Sia Partners, we are committed to treating all Applicants and Associates fairly based on their abilities, achievements, and experience without regard to race, national origin, sex, age, disability, veteran status, sexual orientation, gender identity, or any other classification protected by law.