Associate Director, Paid and Earned Media

Scorpion Therapeutics; New Jersey; On-site; USD 150,000 - 210,000; Full time

Job summary

Scorpion Therapeutics is seeking an Associate Director, Paid and Earned Media to lead comprehensive paid media strategy across DTC and HCP programs, ensuring alignment with brand objectives and compliant execution. You will manage agency partners, develop test-and-learn plans, integrate analytics, and drive performance through influencer collaborations and media optimization.

This role requires strong leadership, cross-functional collaboration, and the ability to translate data into actionable

Qualifications

• Bachelor's degree in Marketing/Business or related field required.
• 10+ years paid media marketing experience, preferably digital.
• Experience with external media agencies and influencer programs.
• Knowledge of pharmaceutical industry regulatory/compliance considerations.

Responsibilities

• Own the full paid media ecosystem (DTC & HCP) across Branded and Market Development programs.
• Develop and coordinate DTC/HCP paid media plans with TA and Brand leads.
• Identify innovative test-and-learn opportunities and coordinate stakeholder endorsement.
• Manage paid and influencer agency partners.
• Integrate insights and analytics into performance drivers to optimize impact and efficiency.
• Partner with media AOR and Orchestration to ensure planning, execution, optimization, and analysis of media activities.
• Support Market Development Paid Media and Media Integration with patient marketing and Product Communications.
• Integrate influencer marketing into brand programming; develop integrated influencer plans (earned/owned/paid/shared).
• Oversee influencer program execution (sourcing, contracting, FTC compliance, reporting, optimization).
• Provide senior counsel to Brands to maximize business outcomes using paid and earned media.
• Lead development of media strategies/plans and proactive recommendations for evolving needs and cultural shifts.
• Accountable for brand/portfolio media budget; set up testing methodologies, reporting, and modeling.
• Translate data/KPIs into actionable insights; develop robust test-and-learn approaches.
• Partner to contract, create, measure, and report on media conversion tracking; manage contracts and agency expenses.
• Monitor spend, allocate resources to budget, and participate in media plan status/optimization meetings.
• Track and reconcile expenses to ensure budget is on track.

Skills

Agency management

Influencer program management

Media optimization

Analytics

Budget management

Stakeholder management

Strategic planning

Education

Bachelor's degree in Marketing/Business

Advanced degree preferred

Job description

The Associate Director, Paid and Earned Media is responsible for paid and earned media strategies and plans for their respective therapeutic area (TA)/brand, ensuring alignment with brand positioning and objectives.

Responsibilities:

• Own the full paid media ecosystem (DTC & HCP) across Branded and Market Development programs.
• Develop and coordinate DTC/HCP paid media plans with TA and Brand leads and other stakeholders.
• Identify innovative test-and-learn opportunities and coordinate stakeholder endorsement.
• Manage paid and influencer agency partners.
• Integrate insights and analytics into performance drivers to optimize impact and efficiency.
• Partner with media AOR and Orchestration to ensure planning, execution, optimization, and analysis of media activities.
• Support Market Development Paid Media and Media Integration with patient marketing and Product Communications.
• Integrate influencer marketing into brand programming; develop integrated influencer plans (earned/owned/paid/shared).
• Oversee influencer program execution (sourcing, contracting, FTC compliance, reporting, optimization).
• Provide senior counsel to Brands to maximize business outcomes using paid and earned media.
• Lead development of media strategies/plans and proactive recommendations for evolving needs and cultural shifts.
• Accountable for brand/portfolio media budget; set up testing methodologies, reporting, and modeling.
• Translate data/KPIs into actionable insights; develop robust test-and-learn approaches.
• Partner to contract, create, measure, and report on media conversion tracking; manage contracts and agency expenses.
• Monitor spend, allocate resources to budget, and participate in media plan status/optimization meetings.
• Track and reconcile expenses to ensure budget is on track.

Qualifications (Required/Preferred):

• Bachelor’s degree in Marketing/Business or related field (advanced degree preferred).
• 10+ years paid media marketing experience, preferably digital.
• Curious/challenger mindset with test-and-learn approach.
• Experience working with external media agencies.
• Strong strategic planning; translate strategy into tactics and execution.
• Knowledge of pharmaceutical industry (Medical/Regulatory/clinical processes/market dynamics).
• Strong analytical and strategic thinking; regulatory/compliance/ethical understanding for engaging HCPs and patients.
• Proven success with paid media strategy and innovative customer experience tactics (metrics/ROI).
• Excellent communication and stakeholder management; ability to influence across levels; strong leadership.
• HCP/Patient tactical planning experience preferred.

Skills/Experience:

• Agency partner management; influencer program management; media optimization and analytics; budget management; complexity management.

Physical Requirements:

20–30% overnight travel required.