Associate Director, Omnichannel Analytics

AbbVie Inc.; Mettawa (IL); On-site; USD 142,000 - 269,000; Full time

Benefits offered by this job

Paid time off

Medical/dental/vision insurance

401(k) plan

Job summary

AbbVie Inc. is seeking an Associate Director, Omnichannel Analytics to lead analytics initiatives across AbbVie's US Specialty brands, driving insights and optimization across touchpoints. The role requires communicating findings clearly to executives and cross-functional teams.

You will build advanced models, set KPIs with Brand Marketing Analytics, collaborate with Digital Lab and MAPS, and mentor the analytics team to deliver measurable improvements in HCP engagement and campaign performance.

Qualifications

• Bachelor's degree in Business, Analytics, Finance or Economics.
• MBA preferred.
• 10+ years marketing research or analytics experience.
• Experience leading teams and delivering results.
• Strong strategic thinking and execution skills.
• Ability to present to all organizational levels.

Responsibilities

• Lead analytics learnings across touchpoints to optimize the ecosystem.
• Manage the analytics team and ensure adoption of advanced methods.
• Influence cross-functional partners to deliver data-driven campaigns.
• Lead marketing measurement using market insights to improve performance.
• Develop KPIs aligned with promotional tactics and business goals.
• Oversee advanced models with reliability and predictive value.

Skills

Strategic thinking

Executive communication

Team leadership

Data analytics

Stakeholder management

Problem solving

Education

Bachelor’s Degree in Business, Analytics, Finance or Economics

MBA preferred

Job description

• Full-time
• Salary Min: 141500
• Salary Max: 268500
• Workday Global Grade: 20
• Compensation: USD 141,500 - USD 268,500 - yearly

Company Description

About AbbVie

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com . Follow @abbvie on LinkedIn, Facebook , Instagram , X and YouTube.

Job Description

The role of Associate Director, Omnichannel Analytics is part of a critical business transformation that will position AbbVie as a leader in the area of analytic innovation to support Sales and Marketing. This role will support brands across Abbvie’s U.S. Specialty team to achieve sustainable top-tier performance through outstanding planning and execution, consistent reporting and innovative analytics. This individual will also need to meaningfully communicate insights and information to a broad group of stakeholders through exceptional oral and written communication.

Major Responsibilities:

• Build analytics learnings at key inflection points along journey across touchpoint channels. Identify insights at the customer level to drive optimization of the ecosystem across levels such as segment, channel and content. Partners with Research, Sales Operations and Customer Experience teams to interpret results and deliver optimization recommendations.
• Leads the analytic team in a manner that ensures that marketing analytics professionals have access to, and use, the most advanced information and analytical techniques and are properly trained and produce results that fully leverage the data and analytics.
• Provide leadership to influence the team of cross-functional partners (Digital Lab, Brand, MAPS, BTS, Sales, etc.) to build solutions, processes, and campaigns that deliver increased HCP engagement, reach, and more personalized communications
• Lead consumer marketing measurement processes, leveraging patient, caregiver, and healthcare market insights to inform strategic decisions and optimize campaign performance.
• Guides and performs franchise analytics; Influences practices and business results through the application of Marketing Analytics. Lead the Insight discovery process to uncover, define, and refine motivating insights across the customer base. Collaborate with and influence the brand team and agency to drive greater business outcomes
• In collaboration with Brand Marketing Analytics and Insights and Customer Experience, develop Key Performance Indicators (KPIs) that align the goals and objectives of promotional tactics to key business goals across US Specialty. KPIs will measure adoption, utilization, engagement and preliminary lifts amongst consumer and physician audiences.
• In collaboration with APEX Center analytics, Digital Lab and brand analytics team, oversee the development of state-of-the-art models that meet key business criteria (e.g. cost, risk, business impact) and key technical criteria (e.g. reliability, validity, and predictability)
• Identify and articulate fact-based spending and pricing principles through detailed analysis of marketplace and consumer dynamics. Ensure that these principles are leveraged in the development and revision of company plans.

Qualifications

• Bachelor’s Degree in Business, Analytics, Finance or Economics required. MBA preferred.
• 10+ years relevant marketing research or advanced analytic experience, understanding of modeling techniques and applications is also required. Previous experience in a consultative role a plus.
• Proven direct and indirect team management effectiveness.
• Excellent strategic thinking capabilities and equally excellent tactical execution skills.
• Analytical reasoning abilities, intellectual curiosity, strong business acumen, and creativity in problem solving.
• Ability to interact effectively with/present to (verbally and in writing) all levels of the organization, from Product Managers to Senior Executives.
• Proven experience as a high performer and thought leader.
• Experience navigating the matrix environment in a large company, including effective communication and influence skills
• Ability to deliver actionable insights and recommendations by combining data/analytics with research and business trends

Additional Information

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state orlocal law:

• The compensation range described below is the range of possible base pay compensation that the Companybelieves ingood faith it will pay for this role at the timeof this posting based on the job grade for this position.Individualcompensation paid within this range will depend on many factors including geographic location, andwemayultimatelypaymore or less than the posted range. This range may bemodifiedin thefuture.
• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick),medical/dental/visioninsurance and 401(k) to eligibleemployees.
• This job is eligible toparticipatein our long-term incentiveprograms.

Note: No amount of payis considered to bewages or compensation until such amount is earned, vested, anddeterminable.The amount and availability of any bonus,commission, incentive, benefits, or any other formofcompensation and benefitsthat are allocable to a particular employeeremainsin the Company's sole andabsolutediscretion unless and until paid andmay bemodifiedat the Company’s sole and absolute discretion, consistent withapplicable law.

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.

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