Associate Director of Sales Strategy & Operations

Ceribell, Inc; Sunnyvale (CA); On-site; USD 170,000 - 205,000; Full time

Benefits offered by this job

Performance-based incentives

Equity opportunities

Health benefits

Life and disability insurance

401(k) with match

ESPP with discount

Cell phone stipend

Flexible PTO

Paid holidays + wellness days

Parental leave policy

Career advancement opportunities

Job summary

Ceribell, Inc. in Sunnyvale, CA is seeking an Associate Director of Sales Strategy & Operations to lead same-store growth, sales strategy, and enablement initiatives across current and future product lines.

You will partner cross-functionally to build scalable processes, leverage data, and drive growth in a fast-paced medical-technology setting. The role emphasizes strategic leadership, analytics, and collaboration with GTM and product teams.

Qualifications

• 5+ years at a top-tier management consulting or professional services firm, leading transformation initiatives.
• 3+ years as an operator in a fast-moving industry.
• Innate curiosity with ability to investigate anomalies and ask the right questions.
• Strong judgment and integrity balancing efficiency with rigorous compensation processes.
• Analytical skills, including automation and complex formulas.
• Clear communicator able to convey complex logic to non-technical stakeholders.
• Adaptability and drive in a fast-paced, evolving environment.
• Ownership mindset in delivering results.

Responsibilities

• Develop and execute strategies around Same Store Growth to maximize sales.
• Analyze drivers of same store sales and identify growth opportunities.
• Improve targeting and engagement using data and analytics.
• Create and manage programs for EMR integration, protocolization, and attrition defense.
• Leverage AI tools to optimize sales process efficiency.
• Oversee core sales operations: retention, quota setting, and territory alignment.
• Develop KPIs, targets, and reporting for same store sales and new product launches.
• Design incentive programs and monitor their impact.
• Collaborate with product and GTM to launch Delirium and neonate products.
• Build operating/tracking mechanisms to learn and adjust strategy.
• Create core sales operations plans and support compensation resources.
• Develop partnerships and enablement with sales leadership and training teams.
• Coach and develop the sales ops analyst and enablement manager.

Skills

Management consulting

Operations

Curiosity

Judgment

Analytical skills

Communication

Adaptability

Ownership mindset

Job description

Associate Director of Sales Strategy & Operations

Sunnyvale, CA

About Ceribell

Ceribell is a medical technology company focused on transforming the diagnosis and management of patients with serious neurological conditions. The Ceribell System is a novel, point-of-care electroencephalography(“EEG”) platform specifically designed to address the unmet needs of patients in the acute care setting, and is being used in hundreds of community hospitals, large academic facilities and major IDN's across the country. Our entire team is driven by a shared commitment to transforming the landscape of critical care through our rapid seizure detection technology, come join the movement!

Position Overview:

Ceribell is a medical technology company focused on transforming the diagnosis and management of patients with serious neurological conditions. The Ceribell System is a novel, point-of-care electroencephalography(“EEG”) platform specifically designed to address the unmet needs of patients in the acute care setting, and is being used in hundreds of community hospitals, large academic facilities and major IDN's across the country. Our entire team is driven by a shared commitment to transforming the landscape of critical care through our rapid seizure detection technology, come join the movement!

The Associate Director, Sales Strategy & Operations will be a core leader responsible for driving Ceribell’s same-store sales business and overall sales effectiveness. This role will lead sales strategy, operations, and enablement initiatives to maximize performance across the current product portfolio and future products. The Associate Director will partner cross-functionally to develop scalable strategies, processes, and tools that enable the sales organization to perform at its fullest potential. This leader will use data, market insights, and operational rigor to identify growth opportunities and drive execution. The role will also help shape the commercial organization’s capabilities and infrastructure as Ceribell continues to scale.

What you'll do:

Same store sales strategy

• Develop and execute key strategies around our Same Store Growth business
• Conduct rigorous analytics on what is driving same store sales and how to grow our business
• Leverage data and analytics to improve account / provider targeting and engagement
• Create and manage program around our same store business including EMR integration, protocolization, attrition defense
• Leverage new AI tool to optimize and improve sales process efficiency

Same store sales operations

• Manage core same store business process – account retention / attrition, quota setting, territory alignment
• Develop tools, KPIs, targets, and reporting mechanisms for our same store sales business
• Design incentive programs and monitor their impact
• Work with product and go-to-market (GTM) to define a plan to launch and grow our new Delirium and neonate products
• Develop tools, KPIs, targets, and reporting mechanisms for our new product launches
• Build in the operating and tracking mechanisms to learn and adjust our strategy
• Create core sales operations plans (territory, targeting, quotas) and support comp (working with comp resources)

Sales Partner Development and Relationship Management

• Build credibility and trusted relationships across the sales organization, especially with the account management VPs and RVPs
• Partner closely with the sales training team to ensure your programs are embedded with the sales organization

Team management

• Coach and develop sales ops analyst and sales enablement manager

What We're Looking For:

• 5+ years of experience a top tier management consulting or professional services firm, focusing on transformation and implementation, including managing teams
• 3+ years of experience as an operator in a fast moving industry
• Innate curiosity—you investigate anomalies, ask the right questions, and push beyond surface-level explanations
• Strong judgment and integrity, balancing efficiency with the rigor required for sensitive compensation processes
• Analytical skills, including automation, complex formulas
• Clear communicator who can translate complex logic or compensation structures to non-technical stakeholders
• Adaptability and drive to thrive in a fast-paced, evolving environment
• Ownership mindset

This job description is intended to describe the general nature and level of work being performed. It is not intended to be an exhaustive list of all duties, responsibilities, or qualifications required of the position. Additional duties and responsibilities may be assigned as needed.

Acknowledgement

I have read and understand the essential functions of this position and confirm that I am able to perform these essential functions, with or without reasonable accommodation.

Compensation Range

$170,000 - $205,000 USD

A candidate’s final salary offer will be based on their skills, education, work location and experience, and thus it may differ from the posted range. Compensation may also include bonuses consistent with Ceribell’s corporate compensation plan. Note, the above description is not all-encompassing and Ceribell reserves the right to change or modify job duties and assignments at any time.

In addition to your base compensation, Ceribell offers eligible employees the following:

• Performance-based incentive compensation (varies by role)
• Equity opportunities
• 100% Employer paid Health Benefits for Employees
• 100% paid Life and Long-Term Disability Insurance
• 401(k) with a generous company match
• Employee Stock Purchase Plan (ESPP) with a discount
• Monthly cell phone stipend
• Flexible paid time off
• 13 Paid Holidays + 3 Company Wellness Days
• Excellent parental leave policy
• Fantastic culture with tremendous career advancement opportunities
• Joining a mission-minded organization!

Application Deadline: Ongoing

Other Job Details

Ceribell reports transfers of value to health care providers (HCPs) as required by federal and state transparency laws. These laws and implementing regulations require Ceribell to provide government agencies with HCPs’ names, addresses and the type of payments or other value received, generally for public disclosure. If you are an HCP and we pay or reimburse your recruiting expenses as a result of interviewing with Ceribell, your name, address and the amount of payments made may be reported to the government.

Equal Opportunity Employer

Ceribell is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, childbirth and related medical conditions), sexual orientation, gender identity or expression, national origin, age, marital status, disability, veteran status or any other characteristic protected by law. Ceribell complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Ceribell is an E-Verify employer. Any applicant with a disability who requires an accommodation during the application process should contact [e-mail] to request reasonable accommodation.

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For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.

As set forth in Ceribell, Inc’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

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A \"disabled veteran\" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

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