Associate Director of Reporting Solutions

Wpromote; United States; On-site; USD 140,000 - 200,000; Full time

Benefits offered by this job

Half-day Fridays

Multiple medical plans

401(k) with company matching

Unlimited PTO

LinkedIn Learning

Parental leave policy

Employee Assistance Program

Job summary

Wpromote is seeking an Associate Director, Reporting Solutions to lead a team transforming marketing data into actionable reporting products and analytics experiences. You will guide strategy, prioritization, and quality, partnering with Data Engineering, Product, Analytics, and client teams to ensure reliable data and meaningful business outcomes.

As we move from dashboards to scalable reporting experiences, you will shape product direction across verticals like B2B and Retail Media, while

Qualifications

• 7+ years in BI, reporting, or marketing analytics.
• Experience leading client-facing reporting projects end-to-end.
• Strong SQL, data models, metrics, and dimensional design.
• Skilled at translating business questions into actionable reporting.

Responsibilities

• Lead the Reporting Solutions team: strategy, prioritization, delivery, and quality.
• Partner with Data Engineering, Product, Analytics, Media, and clients to ensure reliable data.
• Evolve dashboards into scalable reporting products across client verticals.
• Define data models, metrics, and standards for reusable reporting components.
• Guide UX, visualization quality, and adoption metrics; mentor ~3 teammates.

Skills

Digital marketing analytics

Leadership

SQL proficiency

Data modeling & metrics

Communication (exec)

Multi-client project management

AI-enabled analytics awareness

Product & roadmap alignment

Tools

Looker

Looker Studio

Tableau

Power BI

BigQuery

dbt

React/Next.js

Job description

• As Associate Director, Reporting Solutions, you will lead the team responsible for transforming Wpromote’s marketing data into reporting products and analytics experiences that help clients understand performance, uncover insights, and make better decisions


• You will directly manage the Reporting Solutions team and be responsible for the team’s strategy, prioritization, development, and quality of work


• You will partner closely with Data Engineering, Product, Analytics, Media, and client teams to ensure our reporting solutions are supported by reliable data and designed around meaningful business questions


• A major focus of this role will be evolving Wpromote from primarily building individual client dashboards toward scalable reporting products and experiences that can be standardized and reused across clients and strategic verticals such as B2B, Retail Media, and others


• This builds on the Reporting Solutions team’s existing responsibility for scalable self-service reporting and end-to-end reporting product development


• You will also help define the next generation of reporting at Wpromote - determining when traditional BI is the right solution and where interactive applications, self-service analytics, AI-enabled experiences, and other emerging approaches can provide a better client experience


• Ultimately, you will lead the team responsible for evolving Wpromote from building dashboards to building modern reporting products and analytics experiences


• Leading and developing the Reporting Solutions team, including managing a team of approximately three employees, setting priorities, providing coaching and feedback, supporting career development, and creating clear ownership across the team


• Setting the strategy and roadmap for Reporting Solutions, balancing immediate client needs with longer-term investments in standardization, scalability, and innovation


• Establishing a product-oriented approach to reporting, using client feedback, business needs, usage patterns, and emerging technologies to determine what the team builds and how solutions evolve over time


• Partnering with clients and internal stakeholders to translate complex marketing and business questions into intuitive, actionable reporting and analytics experiences


• Defining reporting patterns across clients and verticals, determining which capabilities should be standardized across Wpromote, configurable for specific verticals, or intentionally customized for individual clients


• Guiding the development of reusable reporting capabilities for strategic verticals such as B2B, Retail Media, and other emerging areas of the business


• Partnering closely with Data Engineering and Product to define the data models, metrics, dimensions, quality requirements, and platform capabilities necessary to support scalable reporting products


• Establishing and maintaining standards around reporting quality, visualization, UX, performance, documentation, and QA, while ensuring consistent adoption across the team


• Providing technical and strategic guidance on complex reporting initiatives while reviewing solutions and helping the team navigate difficult product, data, and visualization decisions


• Evolving reporting beyond traditional dashboards by evaluating interactive applications, self-service analytics, AI-enabled reporting, conversational analytics, and other emerging approaches where they provide a better solution to the client’s business problem


• Measuring the effectiveness of reporting solutions through adoption, usability, stakeholder feedback, and business value, using those signals to continuously improve our reporting products


• Managing competing priorities across clients, internal stakeholders, and strategic initiatives while ensuring the team consistently delivers high-quality work


• Success in this role will center around three areas:


• Team: You will build and develop a high-performing Reporting Solutions team with clear ownership, strong standards, and the skills necessary to deliver both immediate client solutions and longer-term reporting products


• Scale: You will help move recurring client reporting needs away from repeated bespoke development and toward reusable capabilities that can scale across clients and verticals such as B2B and Retail Media

Benefits

• Half-day Fridays every Friday


• 3 different medical plans to suit your needs, including a plan under $10 per month, as well as dental, vision, disability, and life insurance


• 401(k) with company matching


• Free, confidential Employee Assistance Program


• Free weekly virtual workout classes


• 100% paid parental leave policy for birth, adoption, and foster placement


• Medical and dependent care FSAs


• LinkedIn learning and access to internal training and development


• Unlimited PTO


• Organizational transparency - our c-suite and senior leadership are easily accessible to all employees, they share business updates, and recognize top employees through a monthly all-hands and a weekly CEO message


• Virtual experiences, from Slack cooking challenges to trivia tournaments and employee awards


• Wprotege mentorship program

• Strong understanding of digital marketing and measurement, including common KPIs, media channels, attribution considerations, and differences in reporting needs across clients and business models


• Experience working with marketing and advertising data from platforms such as Google Ads, Meta, Microsoft, The Trade Desk, Google Analytics, Adobe Analytics, or similar platforms


• Demonstrated experience leading the design and delivery of client-facing reporting and analytics solutions from requirements through production and ongoing iteration


• 7+ years of experience in business intelligence, reporting solutions, marketing analytics, data visualization, or a related discipline


• Experience leading complex initiatives across Product, Engineering, Analytics, Media, and client-facing teams


• Strong experience across modern business intelligence and data visualization platforms such as Looker, Looker Studio, Tableau, Power BI, or similar technologies


• Demonstrated experience identifying opportunities to standardize and scale reporting solutions rather than solving every requirement through bespoke development


• 2+ years of people management experience, including responsibility for coaching, performance management, prioritization, and career development


• Strong client-facing and executive communication skills, including the ability to gather ambiguous requirements, challenge assumptions, explain tradeoffs, and communicate technical concepts to non-technical audiences


• Strong working knowledge of SQL, analytical data models, metrics, and dimensions, with the technical depth to review reporting solutions and partner effectively with Data Engineering


• Experience within an advertising agency, consulting organization, or other multi-client environment, with demonstrated ability to manage competing client priorities and stakeholder expectations


• Strong understanding of data visualization, information architecture, UX, and data storytelling, with the ability to guide teams toward reporting experiences that clearly communicate performance and actionable insights


• Experience developing reporting or measurement solutions for specialized verticals such as B2B, Retail Media, ecommerce, lead generation, or other complex measurement environments


• Experience with modern web-based analytics applications or embedded analytics, including technologies such as React, Next.js, Vercel, Streamlit, or similar frameworks


• Experience using AI-assisted software engineering tools such as Claude Code, OpenAI Codex, OpenCode, Cursor, GitHub Copilot, or similar tools


• Experience designing or implementing AI-enabled analytics experiences, including conversational analytics, natural-language data exploration, automated insights, or agentic reporting workflows


• Familiarity with BigQuery, dbt, semantic layers, metrics layers, or modern analytics engineering practices


• Experience defining reporting product roadmaps, reusable design systems, component libraries, or standardized reporting frameworks


• Experience with product development practices such as user research, prototyping, user stories, requirements documentation, usability testing, and iterative product development