Associate Director of Paid Media, Hybrid

EAB; Richmond (VA); Hybride; USD 120 000 - 180 000; Plein temps

Avantages offerts par ce poste

Medical, dental, vision insurance

20+ days PTO annually

401(k) with company matching

Health savings account and dependent F

Commuter benefits

Résumé du poste

EAB seeks an Associate Director of Paid Media, Hybrid, to lead a POD and own campaign quality, people development, and partner outcomes for university clients. You will report to the Global Paid Media Director and guide a team across paid search, paid social, and analytics platforms.

You’ll drive end-to-end campaign performance, maintain standards, and collaborate with leadership to scale growth within the Hybrid digital organization.

Qualifications

• Bachelor's degree in marketing, business, communications, or a related field.
• 5+ years of experience in digital marketing, paid media, and performance marketing.
• 2+ years of experience managing and developing individual contributors or digital marketing teams.
• Full cross-channel expertise across paid search, paid social, tracking and analytics.
• Proven track record leading senior partner-facing conversations and presentations.
• Experience managing complex, multi-account portfolios at scale.
• Strong people leadership across coaching, feedback, and formal performance management.

Responsabilités

• Own the performance and delivery quality of the POD, accountable to the Global Paid Media Director for KPIs, service standards, reporting quality, and partner outcomes across all assigned university accounts.
• Directly manage the future POD structure, setting team priorities, running formal performance reviews, and developing each layer of the team with intent.
• Play a role in hiring and onboarding for the POD, looking at role profiles for new hires, contributing to interview processes, and making sure new starters are set up for success from day one.
• Represent the POD in cross-POD leadership discussions, contributing to organization-wide standards, KPI frameworks, and operating model decisions.
• Set and maintain POD-level operating standards across quality assurance, campaign documentation, reporting, and tooling, holding team members accountable for consistent enforcement.
• Own the campaign performance review cycle for the highest-tier accounts, preparing the strategic narrative and presenting alongside the Strategic Leader.
• Collaborate with the Global Paid Media Director on account assignments, bringing informed input on account complexity, team capacity, and partner priority.
• Build, launch, optimize and report on paid media campaigns across search and social, including Google Ads, Meta, LinkedIn, TikTok, Reddit, DV360 and Snapchat, for an assigned portfolio of university partners.
• Demonstrable experience and practical knowledge of Google Analytics and Google Tag Manager
• Own your accounts end-to-end: build with precision, launch on time, optimize with intent, and report with clarity.
• Complete all required quality assurance processes before any campaign goes live. No exceptions, no shortcuts.
• Lead strategic and escalation partner calls alongside the Strategic Leader, owning the performance narrative, driving commercial recommendations, and identifying growth opportunities.
• Maintain strong working relationships with the Strategic Leader community assigned to your POD, understanding their partner portfolios, flagging risks early, and surfacing growth signals proactively.
• Contribute to the commercial growth of the EAB x Hybrid partnership, identifying where digital performance is driving partner outcomes and working with EAB leadership to support renewal and expansion.

Connaissances

Digital marketing

Team leadership

Cross-channel marketing

Analytics

Partner-facing communication

Formation

Bachelor's degree in marketing, business, communications, or related field

Outils

Google Ads

Meta

LinkedIn

TikTok

Reddit

DV360

Snapchat

Google Analytics

Google Tag Manager

Description du poste

About EAB

At EAB, our mission is to make education smarter and our communities stronger. We work with more than 2,800 institutions to drive transformative change through data-driven insights and best-in-class capabilities. From kindergarten to college to career, EAB partners with leaders and practitioners to accelerate progress and drive results across enrollment, student success, institutional strategy, data analytics, and advancement. We work with each partner differently, tailoring our portfolio of research, technology, and marketing and enrollment solutions to meet the unique needs of every leadership team, as well as the students and employees they serve.

At EAB, we serve not only our partner institutions but each other-that's why we are always working to make sure our employees love their jobs and are invested in their communities. See how we've been recognized for this dedication to our employees by checking out our recent awards and recognition.

For more information, visit our Careers page.

The Role in Brief:

Associate Director, Paid Media, Hybrid

As an Associate Director of Paid Media at Hybrid, you own the POD. You are responsible for everything your POD produces, the quality of the campaigns, the development of the people, and the outcomes for every university partner assigned to your team. You report directly to the Global Paid Media Director and lead one of four PODs in the Hybrid digital team. This is a senior with partner-facing and commercial responsibility. You are the senior Hybrid digital contact for your Strategic Leader community, the final quality gate for your team's work, and a key contributor to how the wider digital organization grows and improves.

This hire may be based in Philadelphia, PA.

Primary Responsibilities:

Team Leadership & Development

• Own the performance and delivery quality of the POD, accountable to the Global Paid Media Director for KPIs, service standards, reporting quality, and partner outcomes across all assigned university accounts.
• Directly manage the future POD structure, setting team priorities, running formal performance reviews, and developing each layer of the team with intent.
• Play a role in hiring and onboarding for the POD, looking at role profiles for new hires, contributing to interview processes, and making sure new starters are set up for success from day one.
• Represent the POD in cross-POD leadership discussions, contributing to organization-wide standards, KPI frameworks, and operating model decisions.

Campaign Quality & Operations

• Set and maintain POD-level operating standards across quality assurance, campaign documentation, reporting, and tooling, holding team members accountable for consistent enforcement.
• Own the campaign performance review cycle for the highest-tier accounts, preparing the strategic narrative and presenting alongside the Strategic Leader.
• Collaborate with the Global Paid Media Director on account assignments, bringing informed input on account complexity, team capacity, and partner priority.
• Build, launch, optimize and report on paid media campaigns across search and social, including Google Ads, Meta, LinkedIn, TikTok, Reddit, DV360 and Snapchat, for an assigned portfolio of university partners.
• Demonstrable experience and practical knowledge of Google Analytics and Google Tag Manager
• Own your accounts end-to-end: build with precision, launch on time, optimize with intent, and report with clarity.
• Complete all required quality assurance processes before any campaign goes live. No exceptions, no shortcuts.

Partner & Commercial Engagement

• Lead strategic and escalation partner calls alongside the Strategic Leader, owning the performance narrative, driving commercial recommendations, and identifying growth opportunities.
• Maintain strong working relationships with the Strategic Leader community assigned to your POD, understanding their partner portfolios, flagging risks early, and surfacing growth signals proactively.
• Contribute to the commercial growth of the EAB x Hybrid partnership, identifying where digital performance is driving partner outcomes and working with EAB leadership to support renewal and expansion.

Basic Qualifications:

• Bachelor's degree in marketing, business, communications, or a related field.
• 5+ years of experience in digital marketing, paid media, and performance marketing.
• 2+ years of experience managing and developing individual contributors or digital marketing teams.
• Full cross-channel expertise across paid search, paid social, tracking and analytics.
• Proven track record leading senior partner-facing conversations and presentations.
• Experience managing complex, multi-account portfolios at scale.
• Strong people leadership across coaching, feedback, and formal performance management.

Ideal Qualifications:

• Experience at a digital performance agency.
• Background in higher education marketing or familiarity with EAB products.
• Experience leading cross-functional teams across multiple business areas.
• Familiarity with Hybrid's operating model, tooling and reporting approach.
• Commercial acumen, able to identify growth signals and brief senior stakeholders persuasively.
• Experience building team-level KPI frameworks and quality benchmarks.
• Commitment to embracing a continual learning environment and contributing to a dynamic and welcoming culture of fairness, authenticity, and belonging in support of EAB's mission, values, and aspiration.

If you've reached this section of the job description and are unsure of whether to apply, please do! At EAB, we welcome new perspectives and learn from each other's unique experiences. We would encourage you to submit an application if this is a role you would be passionate about doing every day.

Benefits:

Consistent with our belief that our employees are our most valuable resource, EAB offers a competitive and inclusive benefits package. Our benefits currently include:

• Medical, dental, and vision insurance plans; dependents and domestic partners eligible
• 20+ days of PTO annually, in addition to paid firm and floating holidays
• Daytime leave policy for community service and flextime for fitness activities (up to 10 hours per month each)
• 401(k) retirement savings plan with annual discretionary company matching contribution
• Health savings account, healthcare and dependent care flexible spending account, and pre-tax commuter plans
• Employee assistance program with counseling services and resources available to all employees and immediate family
• Wellness programs including gym discounts, incentives to promote healthy living, and family access to the leading app for sleep, meditation, and relaxation
• Fertility treatment coverage and adoption or surrogacy assistance