Associate Director of Marketing and Communications

BroadwayWorld SA; San Diego (CA); On-site; USD 90,000 - 108,000; Full time

Benefits offered by this job

401(k) after first year

Job summary

The Old Globe in San Diego is seeking an Associate Director of Marketing and Communications to lead single-ticket campaigns and audience growth. This senior role oversees the Social Media Manager, Public Relations Associate, and Promotions Partners Associate, shaping channel strategy and collaboration across departments.

The ideal candidate brings 5+ years in live entertainment marketing, expertise in audience targeting, paid media, and data-driven decision-making, and strong writing and

Qualifications

• 5+ years of progressively responsible marketing experience, preferably in live entertainment or performing-arts.
• Strong understanding of performing-arts marketing, ticket sales, paid advertising, audience segmentation, and direct-response campaigns.
• Ability to interpret sales and campaign data, manage budgets, and translate findings into actionable improvements.
• Excellent writing, presentation, and cross-departmental collaboration skills.

Responsibilities

• Execute single-ticket marketing plans for each production, defining audience targets and channel strategy.
• Create clear campaign briefs for the Creative Director with targets, messages, assets, formats, and deadlines.
• Monitor ticket sales, revenue pacing, and campaign performance; adjust as needed and report results and risks.
• Lead paid advertising campaigns and manage agency/vendor relationships across digital, print, outdoor, and other channels.
• Supervise team members and align priorities with production marketing and ticket sales goals.

Skills

Marketing strategy

Audience segmentation

Budget management

Project management

Vendor management

Written communication

Education

Bachelor's degree in Marketing/Business

Tools

Tessitura

Job description

# Associate Director of Marketing and CommunicationsThe Old GlobeFull Time Jobs - Administrative • San Diego, CA • Posted Oct 30, 2026$90,000-108,000Apply / Learn More## Listing InformationThe Old Globe is seeking an Associate Director of Marketing and Communications to join its Marketing team, responsible for single ticket revenue, audience acquisition, retention, and campaign performance. The Associate Director of Marketing and Communications will execute marketing plans across paid digital and print media, direct mail, promotions, and other opportunities. This role directly supervises the Social Media Manager, Public Relations Associate, Promotions Partners Associate, and Marketing Assistant.Key Responsibilities include but are not limited to the following:• Execute single-ticket marketing plans for each production, defining audience targets, campaign positioning, channel strategy, and timing to achieve ticket revenue goals. • Create clear campaign briefs for the Creative Director, specifying target audiences, messages, required assets, formats, and deadlines. • Monitor ticket sales, revenue pacing, inventory, average ticket price, and campaign performance; recommend timely adjustments and provide concise and regular updates on results, risks, and actions. • Manage paid advertising campaigns and agency/vendor relationships across digital, print, outdoor, and any other required channel. • Evaluate campaign results against revenue, cost of sale, conversion, and audience-acquisition goals. • Lead audience development and partnerships that expand reach and ticket sales. • Set priorities for Production Partners, Community Nights, business partnerships, influencer collaborations, and outreach executed by the Promotions Partners Associate. • Partner with the Marketing Operations & CRM Manager and the database and systems specialist on audience segmentation, targeted lists, campaign tracking, attribution, and reporting. • Develop promotional offers and advertising agreements; secure Director approval for significant discounts, cash expenditures, ticket-inventory exchanges, or comp commitments. • Supervise the Social Media Manager, Public Relations Associate, Promotions Partners Associate, and Marketing Assistant. • Align team priorities and deadlines with production marketing and ticket sales goals. • Monitor competitors, market conditions, audience behavior, and production-specific opportunities to inform campaign decisions.The Old Globe is actively committed to fostering a culture of equity, diversity, inclusion, & access in all areas of our operation. By making intentional, actionable steps, we strive to make The Old Globe a place where theatre makers, employees, volunteers, audience members, and community members of all identities and backgrounds belong. The Old Globe welcomes candidates who demonstrate a commitment to these goals. We strongly encourage people with the following identities to apply: BIPOC, LGBTQIA+, people living with disabilities, and those from other historically and presently marginalized groups. Multilingual candidates are also strongly encouraged to apply.The successful candidate will have the following skills and abilities:• 5+ years of progressively responsible marketing experience; live entertainment or performing-arts experience strongly preferred. • Strong understanding of performing-arts marketing, ticket sales, paid advertising, audience segmentation, and direct-response campaigns. • Demonstrated ability to interpret sales and campaign data, manage budgets, and translate findings into actions that improve revenue and cost of sale. • Strong project management skills, with the ability to manage multiple productions, competing deadlines, and staff priorities. • Excellent writing, presentation, vendor-management, and cross-departmental collaboration skills. • Experience with Tessitura or a comparable ticketing/CRM system and digital advertising platforms strongly preferred. • Salary range $90,000 - $108,000. This is a full-time position with benefits including 401(k) after first year employment. Must be able to pass applicable background check. Multilingual candidates are strongly encouraged to apply.Please## Contact InformationCompany: The Old GlobeDate Posted: Friday October 30, 2026Website: theoldglobe.orgPhone: [phone]EmailAddress: 1363 Old Globe Way San Diego, CA 92120Apply / Learn More