Associate Director of Insights & Optimization

Cooley LLP; Boston (MA); On-site; USD 200,000 - 240,000; Full time

Benefits offered by this job

25 days of PTO

Comprehensive health benefits

Parental leave

Life insurance and AD&D

Job summary

Cooley LLP seeks an Associate Director of Insights & Optimization to lead the Marketing and Client Development team. This role entails defining the firm's measurement framework, developing intuitive dashboard ecosystems, and overseeing audience segmentation strategies.

The ideal candidate will have strategic experience in marketing, exceptional analytical skills, and a Bachelor’s Degree. The position offers a competitive salary range of $200,000 - $240,000, alongside comprehensive benefits and PTO.

Qualifications

• 8+ years of experience in marketing or business development, with 4+ years in management.
• Hands-on experience in audience segmentation and data manipulation.
• Ability to present data insights to stakeholders.

Responsibilities

• Define the firm's overarching measurement framework.
• Lead the vision and build of a democratized dashboard ecosystem.
• Act as a primary data SME for leadership.

Skills

Data storytelling

Audience segmentation

Analytical skills

Cross-functional collaboration

Attention to detail

Education

Bachelor's Degree

Tools

Microsoft Excel

SQL

PowerBI

CRM technologies

Job description

Associate Director of Insights & Optimization

Cooley is seeking an Associate Director of Insights & Optimization to join the Marketing and Client Development team.

Position responsibilities

• Enterprise Analytics Strategy: Define the firm's overarching measurement framework, establishing high‑value KPIs that link Marketing & Client Development activities to firm‑wide growth and practice revenue.
• Democratized Dashboard Strategy: Lead the vision and architectural build of a democratized dashboard ecosystem, ensuring that self‑service data tools are intuitive, accessible, and designed to empower MCD stakeholders with real‑time, actionable insights.
• Audience Architecture & Governance: Lead the strategy for audience segmentation and lifecycle modeling, ensuring the firm has a unified, governed approach to how we define and target clients.
• Executive Data Storytelling: Act as the primary “MCD Data SME” for leadership, translating complex analytical findings into clear, high‑impact narratives that inform strategic pivots.
• Team & Resource Leadership: Direct a team of analysts and oversee the offshore delivery model, ensuring high‑velocity reporting output without sacrificing strategic depth.
• Cross‑Functional Alignment: Partner across teams to align their specific goals with the firm's central data‑backed frameworks.
• Optimization Framework Development: Architect the “Optimization Guidance” model, establishing the process by which the MCD uses performance data to reallocate spend and resources or report out on campaign efficacy.
• Data Stewardship & Ethics: Oversee the integrity of the MCD data ecosystem, ensuring compliance with firm‑wide standards while maximizing the utility of data.
• MarTech Roadmap Integration: Serve as a key stakeholder in the evolution of the firm's data lake and BI tools (e.g., Tableau, PowerBI, CRM analytics), ensuring the stack supports advanced attribution.
• Impact Reporting: Own the delivery of “en masse” and bespoke reporting, demonstrating the holistic impact of the MCD organization on the firm's market position and pipeline.
• People Leader: Serve as direct supervisor and mentor to direct reports; provide day‑to‑day supervision, ensure compliance with work hours, monitor time logs, support professional development, participate in hiring, performance appraisals, counseling, termination and other employee lifecycle events; execute all other duties as assigned or required.

Skills and experience

Required

• After orientation at Cooley LLP, exhibit proficiency in the Microsoft Office suite, iManage and other firm applications.
• Ability to work extended and/or weekend hours, as required.
• Ability to travel, as required.
• 8+ years of applicable experience in the field (e.g., marketing or business development, preferably with an emphasis working in a strategy, transformation, or growth function) with 4+ years management experience (some at the senior level preferred).
• Hands‑on experience in audience segmentation strategy and creation, including advanced reporting, querying, and cross‑filter logic in CRM, MAP, and orchestration technologies.
• Basic to advanced data manipulation, analysis and visualization skills (e.g., advanced Excel skills, SQL, PowerBI).
• Ability to deliver business‑focused insights and data storytelling to cross‑functional stakeholders.
• Bachelor's Degree.

Preferred

• Prior legal industry experience.

Competencies

• Entrepreneurial by nature.
• Excellent attention to detail.
• Approaches tasks through a lens of quality and consistency.
• Approaches tasks through a digital first lens.
• Exceptional interpersonal and communication skills with ability to facilitate and solve problems.
• Ability to organize, prioritize and coordinate multiple activities often under tight timelines.
• Takes a consultative approach to set goals, drive projects, and achieve outcomes.
• Strong judgment.
• Team‑player with collaborative spirit.
• Unwavering ability to handle and maintain confidentiality regarding firm information, projects, client data.
• High level of professionalism at all times.
• Demonstrated ability to lead through influence and develop talent.
• Proactive, analytical mindset.
• Effective presentation skills.

Cooley offers a competitive compensation and excellent benefits package and is committed to fair and equitable employment practices. EOE.

The expected annual pay range for this position with a full‑time schedule is $200,000 - $240,000. Please note that final offer amount will be dependent on geographic location, applicable experience and skillset of the candidate.

We offer a full range of elective benefits including medical, health savings account (with applicable medical plan), dental, vision, health and/or dependent care flexible spending accounts, pre‑tax commuter benefits, life insurance, AD&D, long‑term care coverage, backup care for children and/or adults and other parental support benefits. In addition to elective benefit options, benefited employees receive firm‑paid life insurance, AD&D, LTD, short‑term medical benefits as well as 25 days of Paid Time Off (PTO) and 10 paid holidays each year. We provide generous parental leave and fertility benefits. New employees will attend a detailed benefit orientation to learn more about our many benefits and resources.