Associate Director of Channels

Buffini & Company; Carlsbad (CA); On-site; USD 120,000 - 150,000; Full time

Job summary

A leading professional training corporation in Carlsbad, California is seeking an experienced Associate Director of Channels to enhance marketing strategies across email, paid media, PR, social media, and website. The ideal candidate will lead a team, optimize campaigns, and ensure impactful messaging. This full-time position is crucial for driving business results and building effective channel partnerships.

Qualifications

• 7+ years of marketing experience focused on multi-channel execution.
• 3+ years of people management experience mentoring high-performing teams.
• Strong understanding of marketing analytics and campaign optimization.

Responsibilities

• Lead and develop a team of channel specialists across various platforms.
• Build integrated channel strategies aligned with brand voice and marketing goals.
• Drive optimization via data insights and performance reporting.

Skills

Multi-channel execution and strategy

People management

Marketing analytics

Communication skills

Campaign optimization

Job description

Overview

Associate Director of Channels at Buffini & Company

This range is provided by Buffini & Company. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$120,000.00/yr - $150,000.00/yr

Position Summary

We are seeking an experienced Associate Director of Channels to lead and elevate our marketing channel strategy across email, paid media, PR, social media and website. This leader will build and mentor a team of channel experts, ensuring Buffini’s message reaches the right audiences with impact and consistency. The ideal candidate is a strategic thinker with a hands-on understanding of each channel, able to integrate campaigns into a cohesive customer journey that drives awareness, engagement and conversion.

Key Responsibilities

• Lead and develop a team of channel specialists across email, paid media, PR, social media and web.
• Build integrated channel strategies that align with Buffini’s brand voice, marketing goals and business objectives.
• Oversee campaign execution, ensuring excellence in creative, timing, targeting and measurement.
• Drive optimization through data insights, A/B testing and performance reporting across all channels.
• Manage budgets and resource allocation across paid, earned and owned media.
• Partner with product, creative, and acquisition teams to deliver omnichannel campaigns that generate measurable business impact.
• Stay ahead of industry trends and innovations to keep Buffini’s channels at the leading edge.
• Serve as a cross-functional leader who ensures Buffini’s marketing channels work together as one powerful system.

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.

• 7+ years of marketing experience with a focus on multi-channel execution and strategy.
• 3+ years of people management experience, with a proven ability to mentor and grow high-performing teams.
• Demonstrated success in driving business results across email, paid media, PR, social and web.
• Strong understanding of marketing analytics, attribution and campaign optimization.
• Excellent communication and collaboration skills with executive presence.
• Ability to balance strategic leadership with hands-on involvement in campaign delivery.
• Experience in real estate, coaching, or professional services marketing is a plus.

Physical Demands

The physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Must regularly be required to sit and talk or hear while performing duties.
• The associate frequently is required to use hands to finger, handle, or feel and reach with hands or arms.
• The associate is occasionally required to stand and walk.
• The associate must occasionally lift and/or move up to 10 pounds.

Work Environment

The work environment characteristics here are representative of those an associate encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Why Join Us

At Buffini & Company, you’ll be leading the team that ensures our voice and vision reach the industry in powerful ways. You’ll guide the channels that connect tens of thousands of professionals to the training, coaching and tools they need to succeed. This is your opportunity to make an impact at scale, leading a world-class marketing team into the next chapter of Buffini’s growth.

Seniority level

• Director

Employment type

• Full-time

Job function

• Marketing
• Industries: Professional Training and Coaching

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