Associate Director of Championships Social Media

NCAA; Indianapolis (IN); Hybrid; USD 70,000 - 90,000; Full time

Job summary

A leading sports organization is seeking an Associate Director of Championships Social Media to orchestrate social media strategies for NCAA Championships. This role requires a strong background in content creation and project management, focusing on enhancing engagement through innovative social media campaigns. Collaborating with partners and managing creative teams are essential, with a hybrid work arrangement. Ideal candidates should have a bachelor’s degree and relevant experience in sports media.

Qualifications

• 3-5 years of experience in content creation and strategy.
• Experience in sports, entertainment, or related industries, preferably college sports.
• Deep knowledge of social media platforms.

Responsibilities

• Plan and execute social media strategies for NCAA Championships.
• Manage NCAA’s social media rights in collaboration with TNT Sports.
• Lead creative teams to execute NCAA’s social media plans.

Skills

Effective Communication

Project Management

Teamwork

Resourcefulness

Flexibility

Education

Bachelor’s Degree in marketing, communications, multimedia arts, journalism, business administration, or a related field

Advanced degree preferred

Tools

Content Management Systems

Marketing Automation Tools

Job description

Associate Director of Championships Social Media

Apply for the Associate Director of Championships Social Media role at NCAA.

As an integral member of the NCAA Championships Social Media team, this role plans and executes social media strategies for NCAA Championships and related events. It manages NCAA’s social media rights in collaboration with TNT Sports, driving awareness, engagement, and viewership through NCAA’s platforms while ensuring consistent brand communication across digital and social channels.

Job Responsibilities

• Take the helm of NCAA sport social media accounts, crafting year‑round content and post‑season coverage that engages and inspires college sports enthusiasts and amplifies the excitement of NCAA Championships.
• Develop and implement cross‑platform social media strategies aligned with departmental goals to maximize revenues and exposure for NCAA Championships.
• Lead multi‑functional creative teams to execute the NCAA’s social media plans throughout the year and on‑site at campus visit activations and Championship events.
• Collaborate with TNT Sports to harmonize NCAA social media initiatives, aiming to increase viewership, content consumption, and revenues, while providing daily direction on editorial content initiatives.
• Spearhead social media campaigns with the primary goals of promoting NCAA Championships and student‑athletes, enhancing the fan experience, and creating new revenue streams.
• Manage relationships with creative partners to conceptualize and direct graphic design and video projects that adhere to brand standards.
• Leverage advanced analytics to monitor and interpret social platform metrics, using data‑driven insights to continuously refine and improve our social media strategies.
• Liaise with NCAA development partners and internal stakeholders to ensure NCAA Championship mobile apps are the ultimate companions for fans, with compelling content, real‑time scores, bracket updates, immersive features, and scheduling information.
• Collaborate with the NCAA Communications department to coordinate information flow and content amplification across all NCAA properties, ensuring consistent messaging and branding.
• Execute content marketing opportunities, in partnership with the NCAA Championships Marketing team, to elevate awareness for the NCAA and its post‑season events, attract and nurture the Association’s relationship with fans, drive ticket sales, and spur viewership.
• Assist with oversight and management of the NCAA Championships social media budget and devise a roadmap for the expansion of social media initiatives.
• Communicate and educate NCAA membership and national office staff on NCAA Championship social media efforts and performance.
• Other duties as assigned.

Job Requirements

• Education: Bachelor’s Degree in marketing, communications, multimedia arts, journalism, business administration, or a related field.
• Advanced degree preferred.
• Three to five years of proven experience in content creation, content strategy, and team leadership (five to seven years preferred).
• Five to seven years of proven experience in sports, entertainment, or related industries (college sports experience preferred).
• Deep knowledge of social media platforms, content management systems, and marketing automation tools.
• Exceptional organization, project management skills, and leadership experience.
• Outstanding written and verbal communication skills.
• A strong passion for NCAA sports and an innate understanding of the collegiate sports community is an advantage.
• Estimated travel required: less than 20%.
• Location: Indianapolis, Indiana. Hybrid work arrangement—3 days in the office, 2 days remote.

Key Competencies

• Effective Communication — Can exchange ideas, thoughts, opinions, knowledge, and data so that the message is understood with clarity and purpose.
• Teamwork — Can effectively work together with other people and collaborate to achieve a common goal or complete a task efficiently.
• Project Management — Discipline of planning, organizing, and managing resources to bring about the successful completion of a specific project.
• Resourcefulness — The ability to creatively cope with difficult situations or unusual problems, solving issues and getting things done in the face of obstacles.
• Flexibility — Open to change and new information; rapidly adapts to changing conditions or unexpected obstacles.

Core Values

• LEADERSHIP | Actively listen and continually strive to provide vital solutions, counsel, and advocacy for student‑athletes and intercollegiate athletics.
• INCLUSION | Seek and incorporate different perspectives and experiences to drive innovation and impact.
• COMMUNICATION | Commit to an environment of openness to build trust and make timely decisions.
• COLLABORATION | Work together, based on mutual respect, to lead and serve stakeholders.
• ACCOUNTABILITY | Take ownership for actions and results to add value every day.

Equal Opportunity Employer. This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, review the Know Your Rights notice from the Department of Labor.