Sr Director, Precision engagement and Orchestration

BioSpace; Cambridge (MA); On-site; USD 180,000 - 280,000; Full time

Job summary

Sanofi is seeking a Sr Director for Precision Engagement in Cambridge, MA, to drive the strategy, governance, and execution of an integrated, AI-enabled omnichannel engagement model. You will lead a high-performing team, partner with Digital, Analytics, Brand, and Market Access, and shape the capabilities that connect customer signals to personalized experiences at scale.

The role requires extensive leadership, strategic thinking, and experience translating business needs into data-driven

Qualifications

• Bachelor's degree in business, marketing, technology, analytics or equivalent.
• Demonstrated success in building and scaling capabilities and operating models.
• Strong executive communication and cross-functional influencing skills.

Responsibilities

• Define and lead the NA Precision Engagement strategy, roadmap and measures of success.
• Establish governance and operating model across multiple enablement teams and functions.
• Lead the evolution toward precise, connected, personalized customer engagement at scale.
• Oversee development lifecycle governance from backlog prioritization to launch readiness.
• Represent Precision Engagement in senior cross-functional forums and manage capacity and priorities.

Skills

Executive leadership

Omnichannel strategy

AI & analytics

Cross-functional collaboration

MarTech & data

Education

Bachelor's degree in business/marketing/technology/analytics

Tools

CRM

CDP

Marketing automation

Job description

Job Title: Sr Director, Precision and engagement and Orchestration

Location: Cambridge, MA

About The Job

Our Team, The Go-to-Market Capabilities (GTMC) organization is designed to drive best-in-class capabilities across the board, to bring value and excellence in Sanofis commercial operations across its global organization and in local markets. This is achieved through process and tool standardization, the removal of barriers between business units, and reduction in capability duplication. The North America Go-To-Market Capabilities Omnichannel team (NA GTMC OC) supports Sanofis North American brand marketing teams to execute meaningful, customer centric, agile marketing across all of Sanofis channels. The team includes end-to-end campaign management capabilities, channel experts, day-to-day operations leads, and a transformation function responsible for the organization and delivery of continuous improvement to marketing operations processes.

Join the team redefining how Sanofi US engages customers. Precision Engagement represents the next evolution of our omnichannel ambition, moving beyond individual channels and campaigns to create more connected, intelligent, and personalized experiences at scale. This Senior Director role sits at the intersection of customer experience, omnichannel strategy, data, MarTech, analytics, and AI. You'll lead the North America precisionEngagement function, shaping the strategy and capabilities that turn customer signals and business priorities into more relevant, precise engagement across personal and non personal interactions. You'll serve as the strategic architect and leader of this next-generation engagement model, building and leading a high-performing team of Precision Engagement Directors while partnering across Brand, Digital, Analytics, Field, Medical Affairs, Market Access, Patient Services, and other functions. Together, you'll establish a repeatable Precision Engagement model that can scale across HCPs, patients and caregivers, payers, accounts, and other stakeholders, connecting the capabilities required to deliver more meaningful customer experiences and measurable business impact. This is an opportunity to shape not only a new team, but a new way of working across Sanofi, bringing together customer insight, technology, AI, and cross-functional expertise to help define the future of customer engagement.

Ready to push the limits of whats possible?

Join Sanofi in one of our corporate functions and you canplay a vital part in the performance of our entire business while helping to make an impact on millionsaround the world

About Sanofi

Were an R&D-driven, AI-powered biopharma company committed to improving peoples lives and delivering compelling growth. Our deep understanding of the immune system and innovative pipeline enables us to invent medicines and vaccines that treat and protect millions of people around the world. Together, we chase the miracles of science to improve peoples lives.

Main Responsibilities

Precision Engagement Strategy & Leadership

Define and lead the North America Precision Engagement strategy, priorities, capability roadmap, and measures of success.

Establish the remit, operating model, role boundaries, and ways of working across Precision Engagement, Omnichannel Enablement Leads, channel and capability teams, Digital, Analytics, Brand, and additional enabling functions.

Lead and continuously evolve the Precision Engagement roadmap, integrating business area priorities, reusable use cases, capability dependencies, delivery capacity, and enterprise roadmaps into a sequenced portfolio.

Prioritize the Precision Engagement portfolio, balancing near-term business value with development of scalable and reusable capabilities while allowing for necessary customer and business-specific variation.

Lead the evolution from channel- and campaign-based execution toward more precise, connected, adaptive, and personalized customer engagement.

Experience & Use-Case Orchestration.

Lead and coach the Precision Engagement team in partnering with Omnichannel Enablement Leads and business stakeholders to translate customer journey opportunities and needs, business priorities, and insights into scalable engagement use cases.

Establish standards for defining audiences, signals and triggers, decision logic, content requirements, channel sequencing, handoffs, and measurement.

Provide senior subject matter expertise to ensure use cases are strategically sound, technically feasible, measurable, and designed for scale.

Oversee the portfolio of priority use cases, ensuring Directors effectively sequence work, identify reusable patterns, and connect individual use cases to the broader roadmap.

Ensure successful approaches and learnings are reused across brands and business units where appropriate. Business Product Ownership & Cross-Functional Delivery.

Serve as the senior North America business owner for the Precision Engagement capability portfolio.

Partner with Digital, Analytics, channel and capability leads, and other enabling functions to align shared roadmaps, cross-functional priorities, dependencies, and delivery capacity required to advance the Precision Engagement portfolio.

Oversee the Precision Engagement team's involvement across the product development lifecycle, including backlog prioritization, requirements refinement, agile ceremonies, testing and acceptance, launch readiness, and ongoing capability evolution in partnership with Digital product and engineering teams.

Maintain deep working knowledge of the customer engagement and MarTech ecosystem to guide capability decisions and challenge technical assumptions when needed.

Ensure North America customer engagement requirements are appropriately represented in enterprise technology, data, and capability roadmaps.

Establish clear governance, decision rights, escalation pathways, and partner accountabilities required to deliver the Precision Engagement agenda.

Represent Precision Engagement in senior cross-functional and enterprise forums, driving decisions and resolving capacity, prioritization, ownership, and delivery barriersthat cannot be addressed by the Precision Engagement directors.

Performance, AI & Capability Evolution.

Establish performance expectations and measurement standards across the Precision Engagement portfolio. Internal

Ensure customer, engagement, operational, and business outcomes inform optimization, reusable capability development, and future roadmap priorities.

Sponsor a disciplined test-and-learn approach and ensure underperforming use cases are optimized, redesigned, or retired based on evidence.

Set direction for how AI, automation, advanced analytics, and emerging technologies should be applied within Precision Engagement.

Sponsor priority innovation opportunities and determine when successful pilots should transition into scaled capabilities.

People Leadership & Organizational Development.

Build, lead, coach, and develop a high-performing team of Precision Engagement Directors aligned to priority business areas.

Establish clear goals, accountabilities, performance expectations, and development plans for team members.

Allocate resources across the portfolio based on business priorities, workload, capability needs, and expected value.

Assess future talent and capability needs and support hiring, succession planning, and targeted upskilling.

Lead change enablement for the Precision Engagement operating model, ensuring Precision Engagement Directors, Omnichannel Enablement Leads, channel and capability teams, and business partners understand evolving role expectations, capabilities, and ways of working

About You

• Bachelor's degree in business, marketing, technology, analytics, or equivalent experience
• Minimum of 12+ years' experience in commercial, omnichannel, digital, analytical, operational, or related functions
• Demonstrated success building and scaling new organizational or commercial capabilities, translating strategy into operating models, adoption, and sustained ways of working
• Demonstrated experience owning and governing complex customer engagement, product or capability roadmaps across multiple business areas, including Internal prioritization, sequencing, dependency management, and cross-functional resource alignment
• Prior hands-on experience developing and delivering customer engagement use cases informed by broader customer journeys, including audiences, signals and triggers, decision logic, channel orchestration, content requirements, and measurement Deep MarTech expertise and hands-on experience designing and enabling omnichannel solutions across customer data, identity, CRM, CDP, marketing automation, decisioning, digital experience, media, content, field integration, analytics, and measurement, with strong understanding of how these capabilities integrate to enable end-to-end customer engagement.
• Demonstrated experience translating business and customer needs into data, technology, integration, and capability requirements in partnership with Digital, Analytics, and other functions.
• Practical experience applying and scaling AI, advanced analytics, and automated decisioning capabilities across customer engagement, personalization, next-best action, or related use cases.
• Strong executive communication, storytelling, and cross-functional influencing skills.
• Experience building, leading, coaching, and developing high-performing teams, with demonstrated ability to attract and retain talent in a complex, matrixed organization.
• Experience managing external agencies, technology vendors, or strategic partners.
• Pharmaceutical, biotechnology, healthcare, or other highly regulated industry experience preferred. Relevant experience in complex, data-rich industries with advanced personalization and omnichannel engagement capabilities also valued.
• Experience designing or leading engagement across multiple customer or stakeholder types, such as HCPs, patients and caregivers, payers, and accounts, preferred

Why choose us?

• Bring the miracles of science to life alongside a supportive, future-focused team.
• Discover endless opportunities to grow your talent and drive your career, whether its through a promotion or lateral move, at home or internationally.
• Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.
• Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks gender-neutral parental leave.
• Make your work count by supporting a company that brings life-changingtreatments to millions and is committed to doing right by patients,communities, and the planet
• Drive progress from within by helping simplify, scale, and modernize how aglobal biopharma business delivers smarter, faster, and more sustainably.
• Support teams across science, medicine, and operations by building bettersystems, shaping bold strategies, and enabling innovation at speed.

Sanofi US Services and its U.S. affiliates are Equal Opportunity employers committed to a culturally inclusive workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.

All compensation will be determined commensurate with demonstrated experience. Employees may be eligible to participate in Company employee benefit programs, and additional benefits information can be found here.