Associate Director, Media Strategy

The Tombras Group; Atlanta (GA); On-site; USD 140,000 - 180,000; Full time

Job summary

The Tombras Group is seeking an Associate Director of Media Strategy to lead and mentor a high‑performing media team across multiple channels. You will shape strategic media plans, supervise activations, and partner with analytics to drive client outcomes.

You will coordinate with senior leadership to ensure timely, accurate delivery of insights and recommendations, while maintaining a strong focus on the client business goals and market trends in a dynamic agency environment.

Qualifications

• 10+ years of agency experience in media planning and buying with working knowledge of paid search, paid social and programmatic
• Ability to educate junior team members and own tasks to drive client value
• Experience presenting and driving communications with channel partners and stakeholders

Responsibilities

• Provide strategic oversight of media recommendations and activation
• Lead and manage the media team and cross‑department collaboration
• Develop measurement plans with analytics to inform client conversations and optimizations
• Ensure high-quality client deliverables and scalable processes across accounts
• Oversee media stewardship and channel partner communications

Skills

Media planning & buying

Paid search

Paid social

Programmatic

Strategic thinking

Team leadership

Analytics

Digital tracking concepts

Education

Bachelor's degree in Marketing, Advertising or Communications

Tools

DCM/ad servers

Gmail/Drive/Microsoft Office

Excel

Job description

Tombras, a 600+ person, full-service, national advertising agency with a digital mindset, is seeking an Associate director, Media Strategy.

You’ll be joining one of the top independent agencies in North America.Connecting Data & Creativity for Business Results® is working for our clients and creating a flywheel affect fueling both client and agency growth. You’ll be a part of a highly creative agency that has been recognized by AdAge, Adweek, Communication Arts, Fast Company, Forbes and Fortune. Tombras was recently named 2025 AdAge Agency of the year and 2024 AdAge Independent Agency of the Year.

You are an innovative problem solver, instrumental in developing strategies, planning, and ensuring proper implementation media campaigns to meet and exceed client goals. You stay ahead of the trends and have great attention to detail, giving you the ability to take complete ownership of educating junior team members and getting tasks completed to bring value to our clients. Associate Directors will have experience presenting and driving communications with channel partners, as well as senior internal and external stakeho lders.

Where you'll be working: Knoxville, TN or Atlanta, GA. Relocation assistance may be provided.

What you'll be doing:

• Strategic Oversight
• Leads their team through the development, implementation and activation of media recommendations - through hands on work and delegation of tasks
• Develops measurement plan in conjunction with analytics team, and reads/synthesizes media performance to inform client conversations and planning and is an expert in leveraging media analytics to inform decision making, extracting insight/actions from data and relate the “story” back to client’s business goals while guiding team in optimizations.
• Team Management
• Make decisions and provide team direction quickly to maintain workflow, modeling professionalism and collaboration among direct and expanded team (channel, analytics, account)
• With leadership and support from senior leaders, manage the day-to-day operations to ensure consistent and high-quality client deliverables
• Operational Stewardship
• Helps develop scalable process to support client work and overall agency execution
• Proficient at all media channels/tools and able to us that knowledge to advance plans
• Leads oversight of media stewardship and communication for all assigned accounts.
• Ensures all necessary account checks and balances are in place to mitigate errors. Leads team in solving for any gaps.

What you bring:

• 10+ years of agency experience specific to media planning and buying with a working knowledge of paid search, paid social and programmatic
• Creativity in developing a holistic media plan and the critical thinking skills to provide rationale
• Capable of seeing the “big picture” – not just by campaign but also by client
• Demonstrate a working knowledge of traditional (TV, Radio, OOH and Print) and digital media strategy (including search, social and programmatic) and the role that they play in an Strategy media mix
• At least 2+ years of mid-sized team management and cross-department collaboration
• Understanding of digital tracking concepts and digital media trafficking process is required
• Understanding of DCM or other ad servers required
• Proficiency in Gmail, Drive and Microsoft Office (especially Excel)
• Bachelor's degree in Marketing, Advertising or Communications preferred

Why you'll want to work at Tombras:

• Family - It comes first, on every list. Tombras has been family-run since day 1, we strive to facilitate a family-oriented environment rooted in supporting one another.
• Dog-friendly offices
• Flexible PTO
• Generous parental leave for primary and non-primary caregivers
• Medical (PPO or High Deductible option) for employee + dependents
• A company culture of promotions from within and an atmosphere allowing for varied and rapid career development.

Tombras is proud to be an equal opportunity employer dedicated to pursuing and hiring a diverse workforce.

Tombras is an E-Verify employer and participates in the E-Verify program.

This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change or new ones may be assigned at any time with or without notice. Job may require traveling overnight, driving long distances as required and sitting for extended periods of time with occasional walking and standing and occasionally lifting or carrying articles weighing less than 10 pounds.

Remote employees must be based in the United States.