Associate Director, Media Planning (Brand & Performance, Luxury Focus

Publicis Groupe; New York, Northern (NY, KY); Hybrid; USD 97,000 - 156,000; Full time

Job summary

Digitas, part of Publicis Groupe, is seeking an Associate Media Director to lead the Media department, own key accounts and build strong client and internal partner relationships in New York.

You will develop strategic media plans, oversee program strategies, guide media teams, manage budgets, and drive performance across branding and digital initiatives, with a willingness to travel.

Qualifications

• Four-year college education with 7–9 years media planning experience.
• Agency experience required with supervision experience.
• Experience managing both branding and performance media initiatives, luxury preferred.
• Strong media planning, negotiation and performance analysis skills.

Responsibilities

• Overseeing development of program strategies and analysis for clients.
• Guide and manage relationships between Media teams, account directors and clients.
• Provide feedback to Media teams and drive talent development.
• Manage revenue and program budgets and ensure resourcing.
• Develop new client relationships and maintain publisher relationships.

Skills

Media planning

Digital media

Agency experience

Brand experience

Performance marketing

Communication skills

Project management

Travel flexibility

AI tools familiarity

Education

Bachelor's degree

Tools

ChatGPT

Google Gemini

DALL·E

Midjourney

Job description

Company description

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign's Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

The Digitas culture is made up of fearless, inventive and generous Unicorns of all kinds.

Overview

Right now, we’re looking for an ace Associate Media Director - someone who can take the reins for the Media department, own key accounts and develop strong bonds with clients and internal teams alike. Sound like you? Read on.

You'll play an instrumental, game-shaping role in developing strategic media and implementing a wide variety of innovative tactics to grow our clients' business.

Responsibilities

• Day to day, your role includes:
• Overseeing development of program strategies and analysis for clients, collaborating closely with Account, Creative and Measurement teams to ensure that work is strategically aligned and on brief
• Expertly guiding and managing relationships between Media teams, account directors and clients to consistently deliver high-quality, inspiring work and grow our business
• Providing thoughtful feedback to Media teams, using performance evaluation and internal process improvement to develop and motivate talent
• Smartly manage revenue and program budgets to ensure necessary and optimal resourcing
• Playing a key role in spotting issues with core client teams and in developing new client relationships
• Maintaining and improving the success of publisher relationships

Qualifications

• A four-year college education and seven to nine years of media planning experience - including at least two years of digital/interactive experience and two years of media supervisory experience within an agency
• Experience managing both branding and performance media initiatives, with luxury category experience preferred.
• An exceptional grasp on media planning, negotiation, and performance analysis and an impressive understanding of the digital environment - you know this world by heart and you keep pulse with the rapid changes happening within it
• Stellar communication skills: You're articulate, poised, straightforward - and, above all, you're thoughtful & kind
• Strong project management and performance management skills - you are crystal clear when it comes to delegating and providing feedback
• Willingness to travel as needed - you're open to new places, new faces and new ideas
• Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation

Additional information

Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $97,375.00 - USD $155,961.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third‑party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 10/15/2026.