Associate Director, Media & Influence – Narrative Strategy

Lilly Group; Indianapolis (IN); On-site; USD 132,000 - 194,000; Full time

Job summary

Lilly in Indianapolis seeks an Associate Director, Media & Influence to lead day-to-day media relations, shape corporate narrative, and drive external storytelling across traditional and emerging platforms.

Reporting to the Senior Director in Enterprise Communications, you will translate complex scientific and business achievements into compelling stories for patients, policymakers, investors, and media, while collaborating across geographies.

Qualifications

• Bachelor’s degree in Communications, Journalism, Public Relations, Marketing, or a related field.
• 6 years of experience in communications, media relations, or public relations.

Responsibilities

• Execute day-to-day media relations and influence activity across traditional and emerging platforms, managing pitches, inbound inquiries, and ongoing reporter relationships.
• Contribute to the enterprise media and influence strategy, taking an audience- and data-first approach to identify where audiences form trust and how they consume information.
• Create modern media strategies for milestones, product launches, and media events reflecting an audience-first approach.
• Build a deep rolodex across traditional journalists and independent creators, including podcasters, newsletters, and influencers across platforms.
• Develop and pitch proactive stories connecting Lilly’s pipeline and corporate initiatives to patient impact and innovation leadership.
• Support planning and execution of product announcements and high-stakes media events, including drafting media plans and speaker prep.
• Prepare executives and experts to represent Lilly across media platforms by drafting briefing materials and Q&A.
• Partner with global communications counterparts to ensure elevated storytelling that resonates with stakeholders.
• Track coverage, sentiment, share of voice, and use data to demonstrate media impact on perception and business outcomes.

Education

Bachelor’s degree in Communications

Job description

Lilly in Indianapolis seeks an Associate Director, Media & Influence to lead day-to-day media relations, shape corporate narrative, and drive external storytelling across traditional and emerging platforms.

Reporting to the Senior Director in Enterprise Communications, you will translate complex scientific and business achievements into compelling stories for patients, policymakers, investors, and media, while collaborating across geographies.