Associate Director, Media

Allied Global Marketing; United States; Remote; USD 70,000 - 110,000; Full time

Job summary

A forward-thinking agency is seeking an Associate Director of Media to lead innovative digital campaigns for entertainment and lifestyle clients. This role requires a strategic thinker with a hands-on approach to managing diverse media strategies, including paid social and search advertising. The ideal candidate will thrive in a fast-paced environment, collaborating with creative teams to deliver impactful campaigns that resonate with audiences. Join a dynamic team that values initiative and creativity, and contribute to exciting projects that shape the future of marketing in the entertainment sector.

Benefits

Medical Insurance

Dental Insurance

Vision Insurance

401k

Flexible PTO

10 Company Paid Holidays

Short-term Disability

Long-term Disability

Life Insurance

Qualifications

• 5+ years of experience in digital media strategy and campaign execution.
• Hands-on experience with Meta and Google ad platforms is essential.

Responsibilities

• Guide team members in executing digital media campaigns.
• Proactively monitor campaign performance and optimize for ROI.

Skills

Digital Media Strategy

Paid Social Advertising

Paid Search Advertising

YouTube Advertising

Programmatic Media

CTV Advertising

Data Segmentation

Client Communication

Tools

Meta Ads Manager

Google Ads

Ad Serving Tools

Job description

Allied Global Marketingis a leading full-serviceentertainment,culture, andlifestyle-marketingagency. We build strategic campaigns for a diverse range of clients that connect audiences with experiences they love. Our team of experts captures the unique energy of each project with customized strategies that deliver on-target messaging and drive bottom-line results. An integrated approach is supported by our on-the-ground network of24 offices and over 500 colleagues across the globe, providing resources and relationships that our partners and clients know and trust.

Overview:

Allied Global Marketing is looking for an experienced Associate Director, Media to work on an entertainment, culture and lifestyle client. The Associate Director would oversee and manage digital media campaigns including paid social, paid search, video, display and all other forms of digital advertising.

This position requires a highly organized individual who is able to work well across multiple clients and campaigns, in a fast-paced and detail-oriented environment. This individual is expected to be resourceful, responsible, and to demonstrate initiative & innovation. Additionally, this person in this role is expected to be both strategic and executional.

The Associate Director, Media is heavily involved in the development of client relationships and day-to-day client communication; assessing client goals, strategic planning, anticipating client needs and working proactively to manage the team executing campaigns while gaining, instilling, and sustaining confidence in their clients. The qualified candidate is comfortable being very involved in both big picture and day-to-day details and campaign execution. This leader will provide account managers and team media planners with all details on client digital media campaigns.

We will be prioritizing clients based in East Coast or Central time zones as this role requires working EST hours.

Responsibilities:

• Guide team members with implementing the strategy and executing the campaigns
• Present to and strategize directly with clients, internal and external teams, be able to think on your feet and offer up ideas
• Hands-on-keyboard approach to managing digital campaign execution and oversee/guide team members on day-to-day responsibilities
• Proactively monitor daily campaign performance to identify actionable optimisations and insights that maximize ROI, and fuel future investments
• Triage and escalate campaign and performance issues that arise
• Collaborate with creative team on needs for ad units, messaging, landing pages to ensure brand standards are met and customer experience is optimal

Qualifications:

• 5+ years digital media strategy, planning and buying experience
• Hands-on experience managing Meta and Google ad platforms is a must
• Experience developing media strategy
• Experience in the planning and execution of large scale, complex multi-tiered, multi-channel media campaigns
• Must have experience with Paid Search, Paid Social, YouTube, Programmatic Media, CTV advertising
• Experience with 2nd or 3rd party data providers and setting up custom data segments to align with campaign targets and goals
• Working knowledge of ad serving tools, pixel tracking and troubleshooting, event set-up, etc.
• Previous experience working with entertainment brands is a plus

Details:

• Benefits: This position will be eligible to participate in the standard benefits offered to full-time employees of Allied Global Marketing (medical, dental, vision, short-term and long-term disability and life insurance as well as 401k and Flexible PTO). In addition, we offer 10 company paid holidays.

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Allied Global Marketing is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or any other status protected under federal, state or local law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.