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A leading company in the biotech sector is seeking an Associate Director of Marketing focused on Rare Diseases. This hybrid role based in Cambridge, MA, involves leading digital and social media strategies to enhance engagement and awareness for rare disease treatments. The ideal candidate will have extensive experience in digital marketing within the pharma industry, strong strategic skills, and a passion for making a difference in patients' lives.
Join to apply for the Associate Director, Marketing - Rare Disease - Social Media role at Biogen.
The Associate Director, Marketing – Digital & Social Media, Rare Disease - Friedreich Ataxia (FA), will be a key leader within the North American Organization. This role involves leading the digital and social media strategy and execution targeting HCP and patient/caregiver audiences. The focus is on creating impactful digital marketing campaigns to enhance understanding of the disease and treatment options through unbranded and branded content.
This position requires collaboration with HCP and Patient marketing leads, digital development, and media partners. The candidate will utilize stakeholder insights, analytics, and emerging trends to craft digital experiences that deliver measurable outcomes.
A results-driven digital marketing leader passionate about rare diseases, with strong strategic and execution skills, and adept at data-driven decision-making. Excellent communication, collaboration, and innovative thinking are essential. This role is hybrid, based out of Cambridge, MA, with 3 days onsite per week.