Associate Director, Marketing

Merck; Pennsylvania; Hybrid; USD 139,600 - 219,700; Full time

Benefits offered by this job

Comprehensive benefits package

401(k)

Paid holidays and vacation

Job summary

Merck is seeking an Associate Director for U.S. Marketing to lead foundational customer strategy for an innovative treatment for IBD. This hybrid role located in Upper Gwynedd, PA requires working on-site three days per week.

The successful candidate will have a minimum of 5 years in the healthcare industry, focusing on strategic marketing and brand management. Responsibilities include partnership with various teams for successful product launch and execution of marketing strategies.

Qualifications

• A minimum of 5 years’ healthcare industry experience, including at least 3 years in strategic marketing and brand management.
• Demonstrated strategic thinking and analytical critical thinking skills.
• Understanding of omnichannel marketing, digital and non-digital channels.

Responsibilities

• Support Director HCP PMO to drive foundational customer strategy.
• Lead digital and data analytics for strategic choices.
• Manage the HCP budget and planning process.

Skills

Strategic marketing

Data analytics

Collaboration

Problem solving

Communication

Education

Bachelor's degree or equivalent

MBA or equivalent preferred

Tools

Jira

Mural

Job description

We are currently recruiting for several Associate Director positions within U.S. Marketing, covering Physician (HCP), Consumer (HCC), Scientific and Patient Support. This is an exciting time for talented and passionate marketing professionals to join the launch team for our investigational novel treatment for patients suffering with IBD.

The marketing strategy role will lead foundational customer strategy and planning for a significant anticipated launch, including better understanding and segmenting our customers through primary and secondary market research, partnering with our Agency of Record (AOR) on our creative campaign(s) and collaborating across multiple stakeholders (including sales, marketing operations, Legal, Regulatory, Medicals, etc.) to drive promotional execution. This AD will develop and track key performance indicators (KPIs) to ensure success at distinct phases of the launch timeline.

Key Responsibilities For The Physician Strategy Role

• Support Director HCP PMO to drive foundational customer strategy, leveraging L3 marketing framework.
• Lead digital and data analytics, customer, and market insights to define strategic choices.
• Partner with the AOR on planning and executing our branded campaign(s)
• Lead Customer Agile Team (CAT) on planning and executing an omnichannel strategy as part of the larger promotional strategy.
• Partner with leadership of customer-facing teams to ensure executional alignment against strategic imperatives.
• Lead the planning and execution of an OPDP submission for launch.
• Identify opportunities to optimize the customer experience and lead the customer experience roadmap development and execution.
• Serve as brand lead for our company's Marketing Model to ensure alignment to strategy with multi-disciplinary team.
• Partner with Learning & Development on a comprehensive learning plan for all stakeholders through launch
• Manage the HCP budget and planning process.
• Collaborate across Immunology CATs to ensure cohesion and holistic approach.

Key Responsibilities For The Consumer Strategy Role

• Support Director HCC PMO to drive a foundational customer strategy, leveraging L3 marketing framework.Lead digital and data analytics, customer, and market insights to define strategic choices.
• Partner with the AOR on planning and executing our creative campaign(s)
• Lead Consumer Customer Agile Team (CAT) on planning and executing an omnichannel strategy.
• Lead the planning and execution of an OPDP submission for launch.
• Identify opportunities to optimize the customer experience and lead the customer experience roadmap development and execution.
• Manage the HCC budget and planning process.

Key Responsibilities For The Scientific Strategy Role

• Support Director Scientific Strategy PMO on our market shaping campaign, KOL engagement plan and scientific strategy.
• Lead digital and data analytics, customer, and market insights to define strategic choices.
• Partner with the AOR on planning and executing our market shaping campaign(s)
• Plan, develop and execute an engaging Medical Education plan.
• Create a compelling engagement plan for national, regional, and local congresses.
• Manage the Scientific Strategy budget and planning process.

Key Responsibilities For The Patient Support Marketing Role

• Support PSP PMO to define the strategic vision, goals and KPIs of a comprehensive PSP (including but not limited to covering access, reimbursement, adherence, education, transitions of care, and other necessary assistance) that meets the needs of our customers.
• Lead end-to-end implementation of new programs including vendor selection, SOP development, budgeting, and launch readiness.
• Manage day-to-day operations of the patient support program, ensuring timely, high-quality patient interactions and case management.
• Act as primary liaison with commercial, medical affairs, market access, legal/compliance, pharmacovigilance, and external partners to ensure integrated program deployment.
• Develop and maintain relationships with specialty pharmacies, infusion centers, provider networks, patient advocacy groups, and third-party vendors.
• Partner with legal and compliance to review promotional and non-promotional materials, financial assistance programs and structure.
• Ensure all program materials, communications, and activities comply with local laws, industry codes, internal policies, and regulatory requirements.

Our U.S. marketing team has adopted an Agile Way of Working to be more adaptive and responsive to rapidly evolving customer needs and keep pace with the digital evolution in the marketplace. This Agile model enables marketers to enhance their experience, building skills and capabilities that flex across various commercial functions based on business needs and priorities. The successful candidate embraces a growth mindset, a willingness to tackle challenges, and a passion for learning, development, and a greater team achievement.

This is a hybrid role based on Upper Gwynedd, PA, with an expectation of working on-site three days per week.

Education

• Bachelor's degree or equivalent (BA/BS). MBA or equivalent preferred

Requirements

• A minimum of 5 years’ healthcare industry experience, including at least 3 years in strategic marketing and brand management
• A growth mindset, strong collaboration, and business agility
• Demonstrated strategic thinking, problem solving, analytical critical thinking and planning skills
• Demonstrated ability to leverage data analytics and/or customer and market insights to make business decisions
• Strong written/verbal communication skills as demonstrated through experience in strategy & marketing business case communication, sales interface, direct customer engagement and/or sales presentations
• Strong leadership, experience influencing without direct authority, navigating complex or matrix organizations and working successfully with cross-functional teams
• Understanding of omnichannel marketing, digital and non-digital channels
• Demonstrates high degree of integrity and ethics

Preferred Skills

• Awareness and understanding of US commercial and regulatory requirements
• Understanding of Immunology market
• Agency and vendor management
• Familiarity with agile tools like Jira and Mural

The Salary Range For This Role Is

$139,600 - $219,700

This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. An employee’s position within the salary range will be based on several factors including, but not limited to relevant education, qualifications, certifications, experience, skills, geographic location, government requirements, and business or organizational needs.

The successful candidate will be eligible for annual bonus and long-term incentive, if applicable.

We offer a comprehensive package of benefits. Available benefits include medical, dental, vision healthcare and other insurance benefits (for employee and family), retirement benefits, including 401(k), paid holidays, vacation, and compassionate and sick days. More information about benefits is available at https://jobs.merck.com/us/en/compensation-and-benefits.

Requisition ID: P-100933