Associate Director, Marketing

Grifols, S.A; North Carolina; On-site; USD 80,000 - 110,000; Full time

Job summary

Join a dynamic team at a forward-thinking global healthcare company dedicated to improving lives. As an Associate Director, you'll play a pivotal role in HCP marketing, driving brand strategies that enhance understanding of innovative therapies. Your expertise will guide promotional plans, ensuring optimal sales and profit results. Collaborate with a talented team, leveraging market insights to shape effective marketing tactics. This role offers a unique opportunity to make a significant impact in the healthcare sector while working in a supportive and engaging environment.

Qualifications

• 3+ years of pharmaceutical industry experience with marketing focus.
• Understanding of marketing tactics and performance measurement.

Responsibilities

• Achieve market share and sales goals for assigned products.
• Develop and implement market plans to meet sales and profitability goals.

Skills

HCP marketing

Project management

Market analysis

Analytical skills

Sales experience

Education

B.S. or B.A. degree in Sciences, Business or Liberal Arts

MBA or graduate business/economic work

Tools

Market research data

Forecasting models

Job description

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Would you like to join an international team working to improve the future of healthcare? Do you want to enhance the lives of millions of people? Grifols is a global healthcare company that since 1909 has been working to improve the health and well-being of people around the world. We are leaders in plasma-derived medicines and transfusion medicine and develop, produce and market innovative medicines, solutions and services in more than 110 countries and regions.

Position Overview:

The Associate Director is a key member of the brand team, which is focused on healthcare professional marketing, helping to support, develop and drive the brand strategies that enhance HCP understanding of the brand's core benefits. In this role, you will be responsible for HCP promotion of our specialty portfolio centered on the Hyperimmunes Portfolio, work with other brand team members to provide strategic recommendations and to oversee the implementation of promotional and advertising plans for the assigned product group with the goal to achieve optimum sales and profit results for the individual brands. In addition to having independent projects and responsibilities, this position will be integral in the day-to-day aspects of all marketing activities, such as project expense tracking, promotional materials management, and agency management.

Responsibilities include, but are not limited to the following:

• Achieve market share and sales goals for assigned product(s). Constantly reevaluates how time and resources are being allocated, to ensure that maximum return on investment is being achieved
• Collaborate with marketing lead to develop agreed upon personal and non-personal tactics that align to HCP marketing strategy and executional plan, including GRP submission, review and approval, interaction with internal subject team members, agency partners and project development oversight
• Participate and lead in key strategy discussions with marketing team members, as well as market research development and execution
• Maintain a working knowledge of product features/benefits, competitive activity, and current customers
• Align and collaborate with internal support functions including commercial analytics, market research, commercial learning and development, Digital Customer Experience (DCX), consumer marketing, managed markets and medical communications
• Develop, present and implement a market plan that successfully meets sales and profitability goals for the assigned product, as set by senior management. Proactively seek input from sales force on how various efforts are working in the field, so that modification can be made to enhance return on investment
• Utilize market research data and forecasting models to make promotional and pricing issue recommendations
• Agency and/or vendor management of assigned projects; project brief development and approval, timeline and budget project management, KPI identification, measurement plan development and on-going monitoring
• Other duties as assigned/defined based on brand needs and resources (e.g. work with KOLs, attend conferences and conventions, collaborate with HUB services partners, liaise with corporate communication)

Skills/Qualifications/Education Requirements: (To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skills, education, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions)

• B.S. or B.A. degree in Sciences, Business or Liberal Arts. MBA or graduate business/economic work a plus
• Rare disease, HCP marketing, immunology and specialty therapeutics experience preferred
• Minimum 3 or more years of pharmaceutical industry experience, or equivalent, with minimum 3-5 years marketing experience and product marketing experience OR 12 or more years of pharmaceutical sales, healthcare marketing, brand advertising or market research experience
• Requires an understanding of marketing tactics and measuring performance
• Experience in marketing strategies and methodologies; Sound understanding of brand management principles and tactics
• Market analysis and analytical skills, needed; Experience utilizing market research data and forecasting models to make promotional and pricing issue recommendations helpful
• Must be a self-starter, enthusiastic contributor and able to build relationships and work well with a team
• Sales experience or exposure helpful
• Strong Project management and computer literacy, needed
• Excellent written and verbal communications skills, analytical skills, and business acumen
• Depending on the area of assignment, directly related experience or a combination of directly related education and experience and/or competencies may be considered in place of the stated requirements. Example: If a job level requires a Bachelor's degree plus 4 years’ experience, an equivalency could include 8 years of experience, an Associate's degree with 6 years of experience, or a Master’s degree with 2 years of experience

Work is performed in an office environment with exposure to electrical office equipment. Frequently sits for 6-8 hours per day. Frequent hand movement of both hands with the ability to make fast, simple, movements of the fingers, hands, and wrists. Frequently walks. Occasionally bends and twists neck. Light to moderate lifting and carrying objects with a maximum lift of 25lbs. Frequently drives to site locations and frequently travels within the United States. Able to communicate complex information and ideas so others will understand; with the ability to listen to and understand information and ideas presented through spoken words and sentences. Frequently interacts with others, relates sensitive information to diverse groups. Ability to apply abstract principles to solve complex conceptual issues. Performs a wide range of complex tasks as dictated by variable demands and changing conditions with little predictability as to the occurrence.

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Third Party Agency and Recruiter Notice:

Agencies that present a candidate to Grifols must have an active, nonexpired, Grifols Agency Master Services Agreement with the Grifols Talent Acquisition Department. Additionally, agencies may only submit candidates to positions that they have been engaged to work on by a Grifols Recruiter. All resumes must be sent to a Grifols Recruiter under these terms or they will be considered a Grifols candidate.

Grifols provides equal employment opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other characteristic or status protected by law. We will consider for employment all qualified Applicants in a manner consistent with the requirements of applicable state and local laws.

Location: NORTH AMERICA : USA : NC-RTP : USNC0003 - RTP NC-Research Building 85