Associate Director, Market Access Marketing, Oncology (Remote)

Jazz Pharmaceuticals; Philadelphia (Philadelphia County); Remote; USD 90,000 - 160,000; Full time

Job summary

An established industry player is seeking an Associate Director for Market Access Marketing to spearhead the launch of a new oncology product. This pivotal role involves crafting and executing strategies that ensure optimal payer coverage and patient access, collaborating with internal teams to align marketing efforts, and managing vendor relationships. The ideal candidate will bring over 8 years of experience in the pharmaceutical industry, particularly in oncology and market access. If you're passionate about making a significant impact in a dynamic environment and possess strong leadership and communication skills, this opportunity is perfect for you.

Qualifications

• 8+ years in pharma/biotech with 4+ years in payer/channel pricing.
• Strong oncology experience and proven cross-functional teamwork.

Responsibilities

• Lead market access strategies for new oncology product launches.
• Develop promotional materials and manage agency relationships.

Skills

Strategic Marketing

Market Access Strategies

Cross-functional Collaboration

Project Management

Vendor Management

Communication Skills

Budget Management

Oncology Knowledge

Education

Bachelor's Degree

MBA or Advanced Degree

Tools

Payer Analytics Tools

Market Research Tools

Job description

Brief Description:

In partnership with cross-functional partners, the Associate Director (AD), Market Access Marketing position will primarily act as the strategic and tactical market access lead for the launch of a new Oncology product indication, while also supporting select initiatives across the Oncology portfolio.

The Associate Director is responsible for the development and execution of access strategies and tactics in support of launch/annual brand objectives. The AD will be an active partner and participate in the development of commercial brand strategies, along with brand marketing, to ensure appropriate market access alignment. The AD is responsible for the development and implementation of the Payer value proposition and promotional/non-personal tools and tactics for use with third party payers, including Managed Care organizations, Government agencies, and Hospital Institutions, as well as other channel customer types. This individual will work cross-functionally with the various internal Market Access Account teams, including Payer Account teams, Field Access and Reimbursement teams and Wholesaler/Pharmacy Account team to ensure that they are equipped with programs, tools, and messaging to optimize customer engagement and ensure a successful launch.

This position will report to the Director, Market Access Marketing - Oncology.

Essential Functions/Responsibilities

• Lead the development and execution of strategic marketing launch plans within Market Access to secure optimal payer coverage/policy and physician/patient access.
• Lead the creation/revision of Payer value propositions and optimized messaging in close collaboration with Health Economic colleagues in support of market access strategies.
• Leads the development of personal promotional and non-personal promotional materials, programs and tactics to support Payer Account teams, Access and Reimbursement team, and Wholesaler/Pharmacy Account team to impact or influence public and private payer access in support of brand strategies.
• Collaborates with the Business Unit Marketing and Field Sales leadership to lead the development of effective access pull through strategies, initiatives, and tools for use by Field Sales/Oncology Business Managers in communication of formulary access related messaging.
• Responsible for conducting market research and gathering actionable insights to inform and support the development of market access strategies.
• Manage agency and vendor performance & relationships in developing promotional programs and materials aligned with access/brand strategy.
• Leads the Market Access approval process for marketing programs and materials, including the internal Medical/Legal/Regulatory review process.
• Works closely with market access colleagues in Pricing & Contracting and Trade & Distribution roles to ensure strategic alignment and optimal payer/patient access objectives are achieved.
• Maintain ongoing market access/segment level situational assessment and understanding for assigned products through leading market research (including Payer Advisory Boards), soliciting payer account feedback, seeking direct customer interactions, reviewing published industry reports, and leveraging policy updates and/or payer analytics tools to identify any potential market access threats or opportunities.
• Develops and maintains effective working relationships with external business partners, including brand and payer marketing agencies, consultants, and data analytics vendors, as well as internal departments such as Marketing, Sales, Analytics, Training, Compliance, Medical, Regulatory, and Legal.
• Creates and manages annual Market Access Marketing budgets and is accountable for ensuring that individual programs and tactics are delivered on time and within forecasted budget.

Required Knowledge, Skills, and Abilities

• 8+ years of related experience in the pharmaceutical, specialty pharmaceutical, medical device, or biotech industry

• 4+ years of related experience in payer/channel/trade pricing and patient services and/or account management and/or managed markets marketing required.

• Oncology experience required.

• Proven record of success in working with cross-functional teams. Demonstrated ability to successfully influence multiple levels of an organization, both internally and externally.

• Experience/knowledge of traditional formulary pull through strategies and tools preferred

• Excellent communication (written and verbal) and project management skills.

• Proven record of successful vendor management, specifically as lead for agency partners

• Demonstrated leadership skills.

• Demonstrated history of good judgment, problems solving, strategic thinking and decision making abilities.

• Experience successfully managing budgets.

Required/Preferred Education and Licenses

• College Graduate - Bachelor’s degree required.
• MBA or other advanced degree preferred

This position will report to the Director, Market Access Marketing - Oncology.