Associate Director, Lifecycle Marketing

Structured; United States; Remote; USD 110,000 - 125,000; Full time

Job summary

A leading marketing agency is seeking an Associate Director of Lifecycle Marketing to optimize customer lifecycle programs for enterprise clients. This fully remote role involves strategic development, data-driven optimizations, and team leadership, requiring in-depth marketing expertise and a strong focus on client partnerships.

Qualifications

• Hands-on experience in CRM and lifecycle marketing roles.
• Proven success in designing multi-channel retention strategies.
• Experience managing enterprise-level clients.

Responsibilities

• Develop and execute comprehensive multi-channel lifecycle strategies.
• Monitor and analyze campaign performance using data-driven insights.
• Lead and mentor a team of lifecycle marketing managers.

Skills

CRM

Data Analysis

Retention Strategies

Marketing Analytics

Tools

Salesforce

Braze

Klaviyo

Job description

We’re seeking a highly strategic, data-driven, and client-focused Associate Director of Lifecycle Marketing . In this role, you will be responsible for designing and optimizing end-to-end customer lifecycle marketing programs—driving engagement, loyalty, and retention for enterprise-level clients. As the internal champion of retention, you’ll collaborate closely with cross-functional teams (Creative, Paid Media, Strategy, Client Services) to align lifecycle strategies with broader marketing objectives and drive measurable business outcomes.

Key Responsibilities

• Lifecycle Strategy & Execution
  • Develop and execute comprehensive multi-channel lifecycle strategies that optimize each stage of the customer journey—from acquisition and onboarding to loyalty and advocacy.
  • Leverage data to segment audiences, design tailored user journeys, and implement impactful retention campaigns (email, SMS, push, in-app, direct mail, etc.).
• Serve as a trusted strategic partner for enterprise-level clients, translating their business goals into effective lifecycle marketing programs.
• Build strong, long-term relationships with key client stakeholders, articulating both retention and high-level paid marketing strategies to guide decision-making.
• Cross-Functional Coordination
  • Partner with paid media teams to ensure holistic campaign integration and cohesive messaging across the entire marketing funnel.
  • Collaborate with creative and analytics teams to develop compelling content, innovative tactics, and performance insights that amplify retention results.
• Data-Driven Optimization
  • Continuously monitor and analyze campaign performance (e.g., open rates, CTR, LTV, churn, etc.) using data-driven insights to optimize retention strategies in real time.
  • Maintain an experimentation roadmap (A/B tests, multivariate tests) to uncover new opportunities for driving incremental gains.
• Leadership & Team Management
  • Lead and mentor a growing team of lifecycle marketing managers, CRM specialists, and analysts—setting clear objectives, fostering professional growth, and elevating the team’s performance.
  • Champion a culture of collaboration, curiosity, and continuous improvement within the Retention Department.
• Thought Leadership & Growth
  • Act as an internal and external thought leader in the lifecycle marketing space, contributing to agency best practices, whitepapers, webinars, and case studies.
  • Cultivate new business opportunities by showcasing the value of retention marketing to prospective clients and establishing strong client partnerships.

Ideal Candidate Profile

• Marketing Expertise & Lifecycle Focus
  • Hands-on experience in CRM, retention, or lifecycle marketing roles, ideally within a fast-paced agency environment.
  • Thorough understanding of the customer lifecycle with proven success designing multi-channel retention strategies.
  • Deep technical knowledge of at least two of the following ESPs: Salesforce, Braze, Customer.io, Klaviyo.
• Experience managing enterprise-level clients in a client services or account leadership capacity.
• Demonstrated ability to translate marketing strategies into actionable plans for large, complex organizations—balancing strategic insight with flawless execution.
• Paid Media Literacy
  • Working knowledge of paid media campaigns and strategies, with the ability to speak to acquisition funnels, audience targeting, and measurement at a high level.
  • Ability to bridge the gap between acquisition and retention to present holistic marketing solutions to clients.
• Data & Analytics Orientation
  • Comfortable with advanced marketing analytics and KPI tracking (e.g., funnel metrics, LTV, attribution models).
  • Familiarity with marketing automation platforms (at least two of the following: Salesforce Marketing Cloud, Braze, Klaviyo), CRM databases, and testing methodologies.
• Strategic Relationship Builder
  • Strong network of industry contacts from prior agency engagements, with the capacity to leverage these relationships for business growth.
  • Excellent communication, presentation, and negotiation skills suitable for executive-level interactions.
• Leadership & Team Development
  • Prior experience building and managing high-performing marketing teams; adept at mentoring, coaching, and fostering professional growth.
  • Adept at collaborating with diverse stakeholders—from creatives to data analysts—to drive alignment and deliver results.

This is a fully remote role. Salary range: $110,000 - $125,000