Associate Director, Investment Content Specialist

RBC; Boston (MA); On-site; USD 99,000 - 176,000; Full time

Benefits offered by this job

Total rewards

401(k) with match

Health benefits

Paid time off

Job summary

RBC in Boston seeks an Associate Director for Content Marketing within Global Asset Management. You will lead development of US-market content and help scale the function globally, driving engagement with intermediary audiences.

You will partner with Investment, Distribution and Marketing teams to produce high-impact thought leadership across print, digital, video, and webpages, while leveraging AI tools to optimize performance and expansion across regions.

Qualifications

• 10+ years leading creation of investment insights within asset management.
• Ability to distill complex concepts for institutional and intermediary audiences across geographies.
• Proven capacity for high output in a fast-paced, client-centric environment.
• Experience deploying AI tools for content optimization.

Responsibilities

• Partner with Investment, Distribution, and Marketing to deliver high impact thought leadership across media channels.
• Refresh evergreen materials and adapt content across media.
• Own editorial calendars, timely delivery, impact measurement and stakeholder engagement.
• Define client messages with stakeholders and reflect them in content output.
• Collaborate with global content teams to leverage content across regions.
• Analyze content performance and identify optimization opportunities.
• Pilot new formats and AI-enabled distribution tactics.

Skills

Investment insights

Stakeholder management

AI in content

Editorial leadership

Content strategy

Asset management knowledge

Job description

What is the opportunity?

Join the Global Content Marketing Team within our Global Asset Management (GAM) business, where you will play an integral role in the origination, production, distribution and measurement of investment marketing content across diverse media platforms. As an Associate Director for Content Marketing, you will lead the development of content for the US market and help accelerate the evolution of the content function globally. Your work will enhance RBC GAM’s engagement with our target audiences – in particular, driving new content relevant to intermediary audiences.

What will you do?

• Partner with Investment, Distribution, and Marketing teams to generate high impact thought leadership across media channels (print, digital, video), ensuring alignment with commercial goals and client needs
• Leverage and adapt content from other offices, and refresh and update existing evergreen materials, such as webpages and whitepapers
• Take accountability for editorial calendars, timely delivery, impact measurement and stakeholder engagement
• Proactively work with key Investment and Distribution stakeholders to help define and articulate client needs, key messages and client call to action ahead of content production, ensuring these messages are clearly reflected in content output
• Leverage insights, including using AI tools, across different media types, geographies and distribution opportunities. In particular, work closely with global content teams to ensure swift leverage of content across regions
• Partner with Digital and Marketing teams to analyze content performance, share insights, and identify opportunities for improvement, such as campaign success or A/B testing results
• Pilot new content formats, technologies, and distribution tactics to stay ahead of industry trends. Specifically, demonstrate efficiency gains through AI

What do you need to succeed?

Must-have

• 10+ years’ experience in leading on the creation of investment insights within asset management. Deep knowledge of investment markets and decision making, and confidence to challenge/influence senior stakeholders. Investment strategy experience covering fixed income, equities, and alternatives
• Proven ability to originate audience appropriate content independently and distill complex investment concepts into clear, engaging and visually compelling content for institutional and intermediary audiences across multiple geographies
• Prolific output capacity, problem-solving agility, and ability to thrive in a fast-paced, client-centric environment
• Ability to take the lead on stakeholder engagement and collaborate with multiple audiences to achieve shared objectives, coupled with the proven autonomy to drive initiatives independently.
• Experience deploying AI tools for content optimization and efficiency, and a growth mindset for testing emerging trends
• A working understanding of regulatory and compliance frameworks across jurisdictions, particularly in US, and other geographies a plus

Nice-to-have

• Direct client-facing or portfolio management experience

What’s in it for you?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

• A comprehensive Total Rewards Program include competitive compensation and flexible benefits, such as 401(k) program with company-matching contributions, health, dental, vision, life, disability insurance, and paid-time off.
• Leaders who support your development through coaching and managing opportunities.
• Ability to make a difference and lasting impact.
• Work in a dynamic, collaborative, progressive, and high-performing team.
• Opportunities to do challenging work.
• Opportunities to build close relationships with clients.

The expected salary range for this particular position is $99,000-$176,000, depending on your experience, skills, and registration status, market conditions and business needs.

You have the potential to earn more through RBC’s discretionary variable compensation program which gives you an opportunity to increase your total compensation, provided the business meets its performance targets and you meet your individual goals.

RBC’s compensation philosophy and principles recognize the importance of a highly qualified global workforce and plays a critical role in attracting, engaging and retaining talent that:

• Drives RBC’s high-performance culture
• Enables collective achievement of our strategic goals
• Generates sustainable shareholder returns and above market shareholder value

Job Skills

Accountability, Adaptability, Artificial Intelligence (AI), Client Facing, Content Ideation, Content Writing, Impact Measurement, Investments, Regulatory Compliance, Stakeholder Management, Taking Initiative

Additional Job Details

• Address: 225 FRANKLIN STREET:BOSTON
• City: Boston
• Country: United States of America
• Work hours/week: 40
• Employment Type: Full time
• Platform: WEALTH MANAGEMENT
• Job Type: Regular
• Pay Type: Salaried