Associate Director, Integrated Media Planning

dentsu; Rhode Island; Hybrid; USD 68,000 - 110,000; Full time

Job summary

A leading advertising agency is seeking an Associate Director, Integrated Media Planning to manage a team and collaborate with clients on innovative media strategies. This hybrid role demands strong media planning experience and leadership abilities, focusing on traditional and digital channels. The successful candidate will oversee multiple campaigns, ensuring strategic alignment and effective budget management.

Qualifications

• 6+ years of media planning experience in a large agency.
• 3+ years of leading direct reports.
• Comfortable working with budgets and numbers.

Responsibilities

• Coordinate modern integrated media plans across various channels.
• Manage daily tasks ensuring focus on client goals.
• Analyze competitive landscapes and compile insights.

Skills

Media Planning

Budget Management

Collaboration

Strategic Thinking

Tools

Media Ocean

Nielsen Ad Intel

Pathmatics

Job description

Associate Director, Integrated Media Planning

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Associate Director, Integrated Media Planning

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Job Description:

dentsu is seeking an Associate Director, Media Planning for one of our large CPG accounts. You will join a supportive team and work with a client that sees us as a true partner.

Job Description:

dentsu is seeking an Associate Director, Media Planning for one of our large CPG accounts. You will join a supportive team and work with a client that sees us as a true partner.

You will serve in an important leadership role. You will report directly into our VP, Media Planning. You will also get to demonstrate your working knowledge of the media space (Traditional and Digital media) and available media research and systems. You will help manage the daily tasks by assuring focus on important client goals and communicating appropriate resource needs to meet ongoing client goals. This role is hybrid, coming in to our New York City office one day a week. You will be managing a team of two.

Responsibilities:

• Understanding of all media channels and experience coordinating across multiple media disciplines
• 6+ years of experience with upper funnel media awareness campaigns
• Coordinate with multi-channel teams to design modern, strategic and thoughtful integrated media plans across a myriad of awareness-based channels (TV, CTV, Video, Social, Programmatic and Audio)
• Comfort overseeing and communicating directly with clients on questions and media plans
• Evaluate timelines and manage daily deliverables
• Experience analyzing competitive landscapes, pulling reports using agency tools and compiling insights
• Manage a large Media Budget and Flowchart
• Guide media channel selection and forward think on new opportunities
  
  
  

Qualifications

• 6+ years of total media planning experience in a large agency setting
• 6+ years of media planning and buying experience in the TV, CTV, Social and digital landscape
• 6+ years of experience with Media Ocean, DDS, Nielsen Ad Intel, Pathmatics, Media Tools, Web Analytics, Ad Servers, Media Research tools
• 3+ years of experience of leading multiple levels of direct reports in a large agency setting
• Understanding of planning sponsorship campaigns on a national level
• Experience promoting collaborative relationships with other teams
• Comfortable working with budgets/numbers and an understanding of mathematical concepts
  
  
  

The anticipated salary range for this position is $68,000 - $110,000. Salary is based on a variety of factors including relevant experience, knowledge, skills, and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit www.dentsubenefitsplus.com.

Location:

USA - Remote - New York

Brand:

Iprospect

Time Type:

Full time

Contract Type:

Permanent

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.



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Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Business Development and Sales

• Industries

  Advertising Services

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