Associate Director, HCP Marketing – Rare Renal (Hybrid)

Otsuka Pharmaceutical Co.; Princeton (NJ); Hybrid; USD 90,000 - 140,000; Full time

Job summary

An established industry player is seeking an Associate Director of HCP Marketing to drive impactful strategies in the nephrology and rare disease sectors. This role involves leading omnichannel marketing efforts for a new product launch, collaborating with cross-functional teams, and ensuring compliance with industry standards. The ideal candidate will possess strong analytical skills and a proven track record in healthcare marketing, particularly within nephrology. Join a forward-thinking company that values innovation and collaboration, and make a meaningful difference in the lives of patients and healthcare professionals.

Benefits

Comprehensive medical coverage

Dental and vision insurance

Tuition reimbursement

401(k) match

Paid time off

Paid holidays

Disability insurance

Qualifications

• 5+ years of healthcare marketing experience required.
• Proven track record in nephrology and rare disease marketing.

Responsibilities

• Lead omnichannel strategy for a new product launch.
• Oversee congress strategy and campaign material development.

Skills

Healthcare Marketing

Nephrology Marketing

Project Management

Analytical Skills

Communication Skills

Digital Marketing

Education

BA/BS in a related field

Job description

Otsuka Pharmaceutical Company is a global healthcare company with the corporate philosophy: “Otsuka-people creating new products for better health worldwide.” Otsuka researches, develops, manufactures and markets innovative products, with a focus on pharmaceutical products to meet unmet medical needs and nutraceutical products for the maintenance of everyday health.

Job Summary

The Associate Director of HCP Marketing – Rare Renal will report to the Director of HCP marketing and be an integral member of the launch team to support the company mission of defying limitation, so that others can too. This critical position has been designed for an experienced marketer who will take on the responsibility of executing pre and post launch initiatives.

This role will create meaningful impact for patients, HCPs and other critical players in the nephrology/immunology and rare disease arena. It requires strong cross-functional leadership and communication to ensure successful execution in support of strategies fueling a new product launch.

This position is based in Princeton, New Jersey. Otsuka maintains a hybrid work policy and travel is expected 30% of the time based on business needs.

Job Description

• Lead HCP omnichannel strategy and execution for a new product launch including media strategy, website development, analytics and reporting, and execution. Will be responsible for partnering with cross-functional stakeholders to lead through scenario planning and key dependencies of launch.

• Lead Non-Personal Promotion strategy and execution, in collaboration with other functions. Lead analytics and reporting and make trade-off recommendations.

• Oversee congress strategy (national and regional), planning and execution, and cross-functional collaboration as well as overall campaign and messaging materials development, implementation, and follow-up assessment and analysis for continuous improvement.

• Support other launch activities that may include development of field facing tactics for launch.

• Lead agency team members to drive completion of projects through PRC on-time and on-budget.

• Ensure all activities meet all state, federal, and industry corporate compliance standards.

• Develop strong partnership with all cross-functional team members.

• Become an expert on the clinical trial data, the marketplace, and HCP customers.

• Contribute and generate ideas and strategies as result of external insight gathering (through market research, advisory boards, sales input/interactions, etc.).

Minimum Qualifications:

• BA/BS and 5+ years of healthcare marketing experience or related experience

Preferred Knowledge, Skills, and Abilities:

• Proven track record in nephrology and/or rare disease brands specifically within HCP marketing.

• Strong influencing without authority and emotional intelligence skills; capable of working through ambiguity and thriving in a fast, high-pressure environment.

• Proven advanced analytical skills, project management, and financial acumen skills.

• Strong teamwork, collaboration and communication skills and proven ability to drive efficiencies across a matrix team.

• Demonstrated ability to lead and drive external agencies and vendors

• Experience in launching brands or highly competitive therapeutic rare disease areas.

• Previous experience in leading digital marketing & media projects.

• Experience working on a product/s with a specialty pharmacy distribution.

• Sales and/or sales training experience or market access experience.

Our Benefits:

• Comprehensive medical, dental, vision and prescription drug coverage

• Company provided Basic Life, AD&D, Short-term and Long-term Disability insurance

• Tuition reimbursement

• 401(k) match

• PTO allotment each calendar year, paid holidays, and paid leave programs as well as other company provided benefits

Competencies
Accountability for Results - Stay focused on key strategic objectives, be accountable for high standards of performance, and take an active role in leading change.
Strategic Thinking & Problem Solving - Make decisions considering the long-term impact to customers, patients, employees, and the business.
Patient & Customer Centricity - Maintain an ongoing focus on the needs of our customers and/or key stakeholders.
Impactful Communication - Communicate with logic, clarity, and respect. Influence at all levels to achieve the best results for Otsuka.
Respectful Collaboration - Seek and value others’ perspectives and strive for diverse partnerships to enhance work toward common goals.
Empowered Development - Play an active role in professional development as a business imperative.

Come discover more about Otsuka and our benefit offerings; https://www.otsuka-us.com/careers-join-otsuka .

Disclaimer:

This job description is intended to describe the general nature and level of the work being performed by the people assigned to this position. It is not intended to include every job duty and responsibility specific to the position. Otsuka reserves the right to amend and change responsibilities to meet business and organizational needs as necessary.

Otsuka is an equal opportunity employer . All qualified applicants are encouraged to apply and will be given consideration for employment without regard to race, color, sex, gender identity or gender expression, sexual orientation, age, disability, religion, national origin, veteran status, marital status, or any other legally protected characteristic .

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation, if you are unable or limited in your ability to apply to this job opening as a result of your disability . You can request reasonable accommodations by contacting Accommodation Request .

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