Associate Director, HCP Marketing - Parkinson's Disease

AbbVie; Mettawa (IL); On-site; USD 90,000 - 150,000; Full time

Job summary

An established industry player is seeking an Associate Director for HCP Marketing in the Parkinson's Disease sector. This pivotal role involves leading the development and execution of marketing strategies that enhance healthcare provider engagement. You'll collaborate with cross-functional teams to drive brand initiatives and ensure alignment with business goals. This position offers a unique opportunity to influence a breakthrough launch brand and engage with senior leadership, making a significant impact on the future of healthcare solutions. If you have a passion for innovative marketing in the pharmaceutical space, this role is perfect for you.

Qualifications

• Proven marketing experience with increasing proficiency in all marketing skills.
• At least 8 years of relevant experience in pharmaceutical marketing or sales.

Responsibilities

• Lead the brand strategy and development of HCP initiatives through personal and non-personal promotion.
• Create compelling presentations to communicate strategies to stakeholders.

Skills

Marketing Strategy

Communication Skills

Analytical Skills

Problem-Solving

Project Management

Education

Bachelor’s Degree

MBA (preferred)

Job description

Associate Director, HCP Marketing - Parkinson's Disease

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Associate Director, HCP Marketing - Parkinson's Disease

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Company Description
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn, and TikTok.

Job Description

Purpose: The Associate Director, HCP marketing leads the development and execution of strategies related to personal and non-personal HCP promotion. Reporting directly to the Head of Marketing, the Associate Director will be responsible for achieving key brand goals by balancing investments with brand profitability.

The Associate Director will work closely with multiple cross-functional teams to ensure development and alignment of the near- and long-term HCP strategy and execution. This role involves guiding a cross-functional group and fostering positive relationships with the sales force, medical, patient services, market access, public affairs, government affairs, health economics and outcomes research, MABI, sales training, and regulatory review. Additionally, the individual will serve as a strategic partner to the sales force, working with sales leaders and training teams to develop effective materials and communications. This position offers the opportunity to work on a breakthrough launch brand within a growing business unit with significant exposure to senior leadership.

Responsibilities

• Lead the brand strategy and development of HCP initiatives through personal and non-personal promotion.
• Lead brand positioning and messaging for HCP-facing initiatives, collaborating with key stakeholders to enhance the HCP experience.
• Engage with the field force, collaborating with sales partners.
• Coordinate with agencies and vendors to plan and execute brand tactics.
• Partner with Payer Marketing to integrate access and reimbursement messaging.
• Collaborate with Patient Services to develop strategies related to patient support and procurement.
• Work with MABI to analyze market research data and turn insights into actionable strategies to improve HCP attitudes, awareness, and adoption.
• Create compelling presentations to communicate strategies to stakeholders, including senior executives and cross-functional teams.
• Note: Continuous sitting for prolonged periods (more than 2 hours) in an 8-hour day is required.

Qualifications

• Bachelor’s Degree required.
• Proven marketing experience with increasing proficiency in all marketing skills.
• Previous cross-franchise/cross-channel marketing experience preferred.

Preferred Qualifications

• BA/BS required; advanced degree (e.g., MBA) preferred.
• At least 8 years of relevant experience in pharmaceutical marketing or sales.
• Strong communication skills, capable of simplifying complex ideas.
• Effective in leading meetings and inclusive collaboration.
• Proactive, well-organized, with problem-solving and conflict resolution skills.
• Strong analytical and strategic marketing skills.
• Experience in US HCP In-line Marketing preferred.
• Experience in strategic field-based or non-personal services and reimbursement planning.
• Therapeutic understanding and scientific acumen.
• Financial acumen with understanding of P&L drivers.
• Deep understanding of US market access environments.
• Experience with product launches or on-market teams is advantageous.
• Experience working within matrix teams and managing projects.
• Ability to build strong relationships across functions.