Associate Director, Giving Days & Emerging Donor Strategies - University Advancement

Washington University in St. Louis; Clayton (MO); On-site; USD 58,000 - 66,000; Full time

Benefits offered by this job

Vacation

Health Insurance

Transit Benefit

Retirement Plan (403(b))

Job summary

Washington University in St. Louis is seeking an Associate Director for Giving Days & Emerging Donor Strategies to lead direct marketing programs that boost alumni donor participation and lifetime loyalty.

You will collaborate with Advancement Communications, Alumni & Constituent Engagement, and other partners to drive campaigns across reunion giving, student philanthropy, and parent giving. The role reports to the Senior Director of Annual Giving Programs and involves coordinating with internal

Qualifications

• Bachelor’s degree required.
• Relevant experience (3 years) in nonprofit fundraising, donor relations, or related marketing.
• Experience with annual giving or student philanthropy is a plus.

Responsibilities

• Giving Day Programs: oversee planning and execution of three giving day campaigns and related communications.
• Reunion Giving: develop annual appeal schedule to maximize donor participation.
• Student Philanthropy: implement strategy to educate students about philanthropy and drive participation.
• Parent Giving: drive direct marketing messaging for parent giving.
• Other duties as assigned: support Senior/Executive Directors to meet donor participation goals.

Education

Bachelor’s degree

Job description

Location

SAINT LOUIS, MO 63105

Scheduled Hours

37.5

Position Summary

The Associate Director, Giving Days & Emerging Donor Strategies will oversee the development and execution of direct marketing programs aimed at driving alumni donor participation, build lifetime loyalty, and raise maximum spendable dollars for WashU’s top Annual Fund priorities. This role will oversee key efforts including giving days and will partner with University Advancement colleagues to drive the direct marketing strategies for reunion giving, student philanthropy and parent giving.

The Associate Director reports to the Senior Director of Annual Giving Programs and will work in close collaboration and partnership with Advancement Communications, Alumni & Constituent Engagement, Philanthropic Strategies, Donor Relations, and other internal partners and external vendors.

Job Description

Primary Duties & Responsibilities:

• Giving Day Programs – In partnership with Advancement Communications, and other key stakeholders, oversee the planning and execution of three giving day campaigns: First Day, Giving Tuesday, and WashU Giving Day. Lead collaborations to establish and execute print, digital, and social communication strategies, including solicitations and stewardship efforts. Champion student and faculty/staff participation through establishing on-campus presence. Drive donor and alumni engagement through facilitating volunteer opportunities.

• Reunion Giving – Oversee the strategy for reunion giving through direct marketing channels. Partner with Alumni & Constituent Engagement colleagues to develop annual appeal schedule to optimize reunion class giving efforts in order to increase donor participation. Partner with Executive Director, Annual Giving Programs to secure and promote reunion donor challenges for most classes.

• Student Philanthropy – Partner with Student Affairs and Alumni & Constituent Engagement colleagues to drive and implement strategy in educating students about the importance of philanthropy and drive donor participation results. Part of this effort is collaboration with the senior class gift program.

• Parent Giving – In partnership with Advancement Communications and Student Affairs colleagues, drive direct marketing messaging and strategy for parent giving.

• Other duties as assigned – work closely with Executive Director and Senior Director to provide any additional support needed to ensure donor participation goals are met.

Working Conditions:

Job Location/Working Conditions

• Normal office environment
• Ability to travel to various on- and off-campus locations

Physical Effort

• Typically sitting at a desk or table
• Repetitive wrist, hand or finger movement

Equipment

• Office equipment

The above statements are intended to describe the general nature and level of work performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all job duties performed by the personnel so classified. Management reserves the right to revise or amend duties at any time.

Required Qualifications

Education:

Bachelor’s degree

Certifications** /Professional Licenses **:

No specific certification/professional license is required for this position.

Work Experience:

Relevant Experience (3 Years)

Skills:

Not Applicable

Driver’s License:

A driver’s license is not required for this position.

More About This Job

Preferred Qualifications:

• Comfortable interacting with a variety of diverse audiences. Demonstrated ability to build and maintain relationships. Skilled at expressing empathy and providing premium customer service.
• A desire to work collaboratively with colleagues. Comfortable facilitating the work of teams and individuals, including peers, students, and volunteers. Excellent verbal and written communication skills to relay detailed instructions and provide or solicit feedback.
• Committed to professional growth and remaining informed of annual giving, higher education, and other industry trends and best practices.
• Familiarity with and appreciation for the mission of University Advancement programs and the activities of the department. A desire to play a meaningful role in the university’s community and to share in the community’s commitment to education and research.
• Experience in nonprofit advancement/development/fundraising, alumni/donor relations, or a field requiring the application of similar skills including marketing and communications, program/project management, etc.
• Experience planning and managing complex programs, projects, or marketing campaigns: setting timelines and priorities, analyzing data, working with complex reporting and data sets, coordinating work among multiple teams, maintaining vendor relationships, developing and managing organized systems of processes and protocols, etc.
• Knowledge of university environment; experience working in educational/nonprofit organization setting is a plus.
• Experience using database, website/online form solutions, and other software platforms. Familiarity with Vanillasoft or ClickUp a plus.

This position is located in St. Louis, MO and the targeted hiring range for this position is $58,400 - $66,000.

Preferred Qualifications

Education:

No additional education unless stated elsewhere in the job posting.

Certifications** /Professional Licenses **:

No additional certification/professional licenses unless stated elsewhere in the job posting.

Work Experience:

No additional work experience unless stated elsewhere in the job posting.

Skills:

Alumni Relations, Analytical Thinking, Annual Giving, Business Interactions, Communication, Complex Systems, Confidentiality, Conflict Resolution, Data Metrics, Deadline Management, Detail-Oriented, Digital Direct Marketing, Direct Marketing, Effective Delegation, Metrics Reporting, Microsoft Office, Nonprofit Organizations, Professional Integrity, Project Management, Receptive to Feedback, Relationship Management, Salesforce (Software), Social Interaction, Vendor Management, Workday Software

Grade

G12

Salary Range

$58,400.00 - $99,700.00 / Annually

The salary range reflects base salaries paid for positions in a given job grade across the University. Individual rates within the range will be determined by factors including one’s qualifications and performance, equity with others in the department, market rates for positions within the same grade and department budget.

Questions

For frequently asked questions about the application process, please refer to our External Applicant FAQ.

Accommodation

If you are unable to use our online application system and would like an accommodation, please email [e-mail] or call the dedicated accommodation inquiry number at 314-935-1149 and leave a voicemail with the nature of your request.

All qualified individuals must be able to perform the essential functions of the position satisfactorily and, if requested, reasonable accommodations will be made to enable employees with disabilities to perform the essential functions of their job, absent undue hardship.

Pre-Employment Screening

All external candidates receiving an offer for employment will be required to submit to pre-employment screening for this position. The screenings will include criminal background check and, as applicable for the position, other background checks, drug screen, an employment and education or licensure/certification verification, physical examination, certain vaccinations and/or governmental registry checks. All offers are contingent upon successful completion of required screening.

Benefits Statement

Personal

• Up to 22 days of vacation, 10 recognized holidays, and sick time.

• Competitive health insurance packages with priority appointments and lower copays/coinsurance.

• Take advantage of our free Metro transit U-Pass for eligible employees.

• WashU provides eligible employees with a defined contribution (403(b)) Retirement Savings Plan, which combines employee contributions and university contributions starting at 7%.

Wellness

• Wellness challenges, annual health screenings, mental health resources, mindfulness programs and courses, employee assistance program (EAP), financial resources, access to dietitians, and more!

Family

• We offer 4 weeks of caregiver leave to bond with your new child. Family care resources are also available for your continued childcare needs. Need adult care? We’ve got you covered.

• WashU covers the cost of tuition for you and your family, including dependent undergraduate-level college tuition up to 100% at WashU and 40% elsewhere after seven years with us.

For policies, detailed benefits, and eligibility, please visit: https://hr.wustl.edu/benefits/

EEO Statement

Washington University in St. Louis is committed to the principles and practices of equal employment opportunity. It is the University’s policy to provide equal opportunity and access to persons in all job titles without regard to race, ethnicity, color, national origin, citizenship (where prohibited by federal law), age, religion, sex, sexual orientation, gender identity or expression, disability, protected veteran status, or genetic information.