Associate Director, Experience Strategy (Health)

VML; New York (NY); Hybrid; USD 75,000 - 180,000; Full time

Job summary

VML is seeking an Associate Director, Experience Strategy (Health) to strengthen client engagement through data-driven insights and omnichannel strategies. This mid-senior level role requires experience in the healthcare industry and a passion for improving health outcomes through innovative strategies. Join a dynamic team dedicated to connecting individuals with better health outcomes.

Benefits

Competitive health coverage options

Generous 401k match

Paid time off offerings

Growth-minded training opportunities

Qualifications

• 3-7 years of experience in market research and strategic planning.
• Proven ability in developing successful engagement strategies.
• Experience with healthcare dynamics, including HCP and DTC marketing.

Responsibilities

• Develop a deep understanding of client customers’ wants and needs.
• Lead the development of engagement and omnichannel strategies.
• Mentor junior strategists and manage client relationships.

Skills

Analytical Thinking

Client Engagement

Strategic Planning

Data Analysis

Education

Degree in Marketing or related field

Job description

Associate Director, Experience Strategy (Health)

Associate Director, Experience Strategy (Health)

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Who We Are

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Who We Are

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

About VML Health

VML HEALTH is a global healthcare agency that partners with healthcare clients across a broad definition of health, from high science to wellness and everything in between. It operates fluidly within the VML agency, as a core group of health specialists (a ‘vertical’) that has the benefit of autonomy in management, but with support of non-health expertise.

At the heart of health is the story of life – all the highs and lows, ambitions, and possibilities. But facing a health challenge can suddenly pull people away from these stories, knocking them off course.

Our purpose is to bridge this gap, bringing people closer to life and all its meaning. We gain a deeper understanding of Healthcare Professionals’ and patients’ needs, behaviors and lived experiences through what we call ‘radical empathy’.

VML Health creates connected brands that get to the heart, bringing people closer to the lives they want to live. Get to the heart. Connect for life.

What We’re Looking For

We're seeking a strategic healthcare engagement specialist who can bridge the gap between data-driven insights and impactful customer experiences. If you thrive in a collaborative environment, are passionate about healthcare, and can translate complex customer needs into engaging experiences that connect people to better health outcomes, we want to hear from you.

What You'll Do

• Develop a deep understanding of our clients’ customers’ wants, needs, and behaviors across the full customer journey.
• Lead the development and orchestration of engagement and omnichannel strategy, connecting strategic goals to engagement priorities and channel-specific strategies (e.g., social, CRM, website, paid media, apps, rep-delivered, and more).
• Translate insights into actionable strategies and tactics.
• Collaborate effectively with other strategists, Client Engagement, Medical, and Creative disciplines on business, brand, and communications strategies.
• Develop and maintain strong client relationships as a key strategic and business partner.
• Manage smaller client engagements and support the senior team in the management of larger clients.
• Mentor junior strategists, providing guidance and feedback for professional growth.
• Provide key support and partnership in leading key strategy deliverables, guiding the strategic direction in relation to our clients’ brand development and marketing approach.
• Continuously seek to improve client work, actively analyzing client challenges and opportunities.
• Challenge the team to uncover innovative tools and ideas and pursue growth opportunities.
• Partner with Directors in workshop planning and proposals, development of measurement strategy and analytics approaches, execution of CX planning and tactical exercises, and content generation and presentation strategies.
• Participate in new business pitches, including market research.
  
  

Who You Are

• A critical and analytical thinker, innovator, and visionary who inspires creativity.
• Passionate, familiar, and curious about the CX practice.
• Able to develop strong client relationships and trust based on deep immersion in the client’s business.
• Highly collaborative and able to work effectively across internal and external stakeholders.
• An excellent communicator, both written and verbal.
  
  

What You'll Need

• 3-7 years of experience in market research and strategic planning, with a demonstrated focus on the healthcare industry.
• Proven experience in developing and executing successful engagement and omnichannel strategies.
• Strong analytical skills, including the ability to analyze data, identify insights, and translate them into actionable recommendations.
• Experience in managing and mentoring junior team members, providing guidance and support for professional development.
• Excellent communication and presentation skills, with the ability to effectively communicate complex ideas to diverse audiences.
• A deep understanding of the healthcare industry, including HCP and DTC marketing dynamics.
• A collaborative and team-oriented approach, with the ability to work effectively with cross-functional teams.
• A proactive and results-oriented mindset, with a passion for driving client success.
  
  

What We Offer

• Passionate, driven people: We champion a culture of people who do extraordinary work.
• Consciously cultivated culture: We aim to embody the behaviors to build an inclusive community that is in it together, bringing both positivity and active listening into the workplace as we simultaneously strive to empower creative bravery.
• Competitive benefits: What we offer full-time hires ranges from the full spectrum of group health coverage options (medical, dental, vision) to a generous 401k match (100% dollar-for-dollar match, up to 5% of salary contribution), and a variety of paid time off offerings that reflect our investment in all aspects of your overall life balance and wellness.
• Growth-minded opportunities: We aim to nurture a culture of real-time feedback, a growth-oriented mindset, and plenty of training opportunities through VML and WPP so you can continue to grow personally and professionally.
  
  

#vmlhealthcareers

The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click WPP Benefits for more details.

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$75,000—$180,000 USD

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram,LinkedIn, andX.

When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Business Development and Sales

• Industries

  Advertising Services

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