Associate Director, Direct-To-Consumer Innovation & Digital Health

BeOne Medicines Ltd.; California; Presencial; USD 140 000 - 210 000; Tempo integral

Resumo da oferta

BeOne Medicines is seeking an Associate Director, DTC Innovation & Digital Health to shape the strategy for our next-generation patient experiences for individuals affected by hematologic malignancies. You will partner with engineering, UX, analytics, and marketing to deliver data-informed, compliant digital products that guide patients, caregivers, and HCPs through diagnosis and treatment decisions.

You will drive agile execution, define KPIs, and ensure HIPAA, GDPR, and WCAG standards while

Qualificações

• 8+ years of product management experience, ideally in healthcare, biotech, or digital health.
• Bachelor's degree in Business, Engineering, Computer Science, Design, or related field.
• Strong ability to define strategy and deliver scalable, compliant products.
• Deep technical fluency with Salesforce CRM/Marketing Cloud, analytics, CMS, and web architecture.

Responsabilidades

• Build content and tools for patients, caregivers, and HCPs with CLL, WM, MZL, MCL, FL.
• Define strategy linking patients to clinical trial opportunities with ClinOps and Medical Affairs.
• Liaise with Patient Advocacy to ensure patient voices are reflected in digital experiences.
• Partner with engineering, UX research, design, marketing, and data science to deliver scalable experiences.
• Manage reporting and dashboards for CLL Navigator.
• Use data, experimentation, and user research to identify friction points and improve engagement.
• Establish and monitor KPIs including engagement, satisfaction, performance, accessibility, and conversion.
• Ensure HIPAA, GDPR, and WCAG compliance while maintaining frictionless UX.
• Drive agile execution, sprint planning, and release management with internal and external partners.
• Champion a customer-first culture balancing impact with empathy, inclusion, and accessibility.
• Expand CLL Navigator social media presence and partnerships with patient advocacy groups.
• Drive KOL engagement for unbranded and branded content generation and medical education.

Conhecimentos

Product management

Strategy definition

Data-driven decision making

Stakeholder management

Cross-functional collaboration

Formação académica

Bachelor's degree in Business/Engineering/CS/Design

Master's degree or MBA

Ferramentas

Salesforce CRM/Marketing Cloud

Analytics tools

CMS

Web architecture

Descrição da oferta de emprego

BeOne Medicines is a global oncology biotechnology company committed to transforming cancer care through science, technology, and human connection. Guided by our core values-putting patients first, driving excellence, fostering ingenuity, and collaborating across disciplines-we are building an ecosystem that unites breakthrough therapies with exceptional patient experiences.

We're seeking builders who want to reimagine healthcare at the intersection of empathy and technology - those who thrive where meaningful impact meets scale.

As Associate Director, DTC Innovation & Digital Health , you will define and lead the strategy for BeOne's next-generation customer experience technologies for individuals affected by chronic lymphocytic leukemia (CLL) and other hematologic malignances. You'll be responsible for architecting a seamless, compliant, and personalized customer experience-one that helps patients, caregivers, and HCPs navigate a diagnosis and treatment decision with confidence and clarity. You'll partner with engineering, design, analytics, and marketing teams to deliver digital products that are data-informed, insight-driven, and human-first.

Essential Functions of the Job:

• Build content & tools for patients, caregivers, and HCPs who have been diagnosed and/or treated with CLL, WM, MZL, MCL, and FL
• Define a strategy that connects patients, caregivers, and HCPs to relevant clinical trial opportunities by partnering with ClinOps and Medical Affairs teams
• Liaise with Patient Advocacy to ensure that patient voices and content are consistently pulled through digital experiences
• Partner with engineering, UX research, design, marketing, and data science to deliver integrated, scalable experiences.
• Manage reporting & dashboarding for CLL Navigator
• Use data, experimentation, and user research to identify friction points and build solutions that deepen engagement and trust.
• Establish and monitor relevant KPIs including engagement, satisfaction, performance, accessibility, and conversion.
• Ensure full compliance with HIPAA, GDPR, and WCAG standards while maintaining frictionless user experiences.
• Drive agile execution, sprint planning, and release management across internal and external partners
• Champion a customer-first culture , balancing measurable impact with empathy, inclusion, and accessibility.
• Expand CLL Navigator social media presence, including partnerships with patient advocacy groups, expansion to TikTok, and acquisition of new followers
• Drive KOL engagement for unbranded & branded content generation and medical education

We're particularly interested in candidates who have scaled health, wellness, or experience platforms at leading consumer technology companies, or health startup similar environments , and who are motivated by impact in human health.

Minimum Qualifications

• Bachelor's degree in Business, Engineering, Computer Science, Design, or related field.
• 8+ years of product management experience , ideally in healthcare, biotech, or digital health.
• Proven ability to define strategy and deliver products that blend usability, scalability, and compliance .
• Deep technical fluency with Salesforce CRM/Marketing Cloud, analytics, CMS, and web architecture.
• Demonstrated success using data and behavioral insights to drive product optimization .
• Excellent stakeholder management, cross-functional collaboration, and communication skills.
• Strong understanding of regulatory and privacy frameworks in healthcare and patient engagement.

Preferred Qualifications

• Master's degree or MBA.
• Experience at leading consumer technology companies, or other leading consumer technology companies , ideally in health, wellness, or customer experience.
• Expertise in AI-driven personalization, experimentation frameworks, and large-scale user engagement.
• Background in oncology, chronic disease management, or digital therapeutics a plus.

Supervisory Responsibilities

• N/A

Education Required

• Bachelor's degree in Business, Engineering, Computer Science, Design, or related field.

Travel:

• 20%

BeiGene Global Competencies

• Fosters Teamwork
• Provides and Solicits Honest and Actionable Feedback
• Self-Awareness
• Acts Inclusively
• Demonstrates Initiative
• Entrepreneurial Mindset
• Continuous Learning
• Embraces Change
• Results-Oriented
• Analytical Thinking/Data Analysis
• Financial Excellence
• Communicates with Clarity

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or pro