Associate Director, Regional Marketing - Southeast

BeiGene, Ltd.; United States; Remote; USD 156,000 - 206,000; Full time

Job summary

BeOne Medicines Ltd. seeks an Associate Director, Regional Marketing to develop and execute KOL-driven marketing strategies for hematology products in the US. This field-based role collaborates with Sales, Medical Affairs, Market Access, and Analytics to align commercial goals and drive advocacy with key opinion leaders.

The ideal candidate has 8+ years in pharma marketing or related roles, with hematology oncology experience and strong cross-functional influence. Travel of ~50% is required.

Qualifications

• Bachelor's degree required.
• Advanced degree preferred (MBA/PharmD/PhD).
• 8+ years of pharmaceutical industry marketing or related experience.
• Hematology/Oncology background preferred.

Responsibilities

• Develop and execute regional KOL and customer engagement strategies to support BeOne’s hematology portfolio.
• Collaborate with Sales, Medical Affairs, Market Access, Training, Commercial Ops & Business Analytics.
• Represent BeOne at US and international meetings and conferences as needed.
• Lead promotional speaker bureau strategy for Brukinsa and Beqalzi.
• Execute integrated marketing plans at national/regional scientific meetings.

Skills

KOL engagement

Cross-functional collaboration

Hematology Oncology

Influencing

Presentation skills

Strategic thinking

Education

Bachelor's degree

Advanced degree

8+ years of industry experience

Hem/Onc background

Tools

PowerPoint

Excel

Job description

BeOne continues to grow at a rapid pace with challenging and exciting opportunities for experienced professionals. When considering candidates, we look for scientific and business professionals who are highly motivated, collaborative, and most importantly, share our passionate interest in fighting cancer.

General Description

The Associate Director, Regional Marketing reports into the East Director, Regional Marketing, and is responsible for developing and executing essential Key Opinion Leader (KOL) customer strategies and tactics that support BeOne’s hematology oncology products with thought leaders within the US. This field-based regional marketing role will collaborate closely with cross-functional partners, including Sales, Medical Affairs, Market Access, Training, Commercial Operations & Business Analytics. Key states within the geography are: Florida, Georgia, South Carolina, and Alabama.

Essential Functions of the job

• Contribute as a Regional Marketer on the Customer Enterprise Team supporting Hematology portfolio, including Brukinsa (zanubrutinib) and Beqalzi (sonrotoclax) to ensure advocacy development in core hematology indications.
• Implement integrated KOL and customer engagement strategies and execution plans in support of Brukinsa in CLL and all current indications, as well as Beqalzi in Relapsed and Refractory MCL.
• Build strong partnerships with external KOL customers and partners and influence commercial strategy with internal partners and stakeholders.
• Demonstrate marketing thought leadership and represent BeOne at key US and ex-US meetings, conferences, and functions as needed.
• Actively participate in developing promotional speaker bureau strategy in support of BeOne’s oncology portfolio and education needs for Brukinsa and Beqalzi in current and future indications.
• Execute integrated commercial and marketing strategic plans at national/regional scientific meetings with collaborative and aligned purpose.
• Partner with Sales, Medical Affairs, Market Access, and Commercial Operations & Business Analytics teams to ensure alignment of BeOne’s US commercialization strategy.
• Uncover, prioritize, and communicate market insights, challenges/barriers, and solutions to the organization.
• Develop promotional peer‑to‑peer content and programing including product theaters and other conference promotional education in alignment with annual congress plan.
• Develop and execute integrated commercial advisory boards to gain insights that will inform brand strategies.
• Evaluate and implement innovative KOL tactics to drive brand objectives and strategies.
• Contribute actively on all key marketing deliverables including QBR, brand/tactical planning, and Launch Readiness Reviews.
• Drive business results, and contribute to culture and people initiatives aligned with BeOne mission and values.

Qualifications

• 8+ years of pharmaceutical industry marketing or related experience (examples include sales, finance, forecasting, market research, healthcare agency, consulting, etc.).
• A minimum of 3 years of experience in Hematology Oncology sales and/or marketing preferred.
• Biotech or pharmaceutical US marketplace launch experience preferred.
• Demonstrated ability to establish actionable and meaningful relationships with KOL customers as well as with internal commercial teams, medical affairs, clinical development colleagues.
• Skilled in influencing cross‑functional teams, including interfacing with key internal and external stakeholders and with scientific and commercial teams.
• Excellent interpersonal, oral, and written communication skills, including demonstrated ability to synthesize data and prepare / deliver a clear overview of commercial insights, opportunity, and risks.
• Demonstrated strength in the core competencies of communication, strategic agility, achieving results, and teamwork/collaboration.

Education Required

• Bachelor’s degree required.
• Advanced degree (e.g., MA, MBA, PharmD, PhD) preferred in business, economics, biological, or medical sciences.
• At least 8+ years of industry experience.
• Hem/Onc background/experience preferred.

Computer Skills

• Proficient with PC and Microsoft Office Suite. Demonstrated ability to put together compelling presentations using Power Point and ability to manage and refine workflow processes with Excel.

Travel

• 50% or more

Global Competencies

• Fosters Teamwork
• Provides and Solicits Honest and Actionable Feedback
• Self‑Awareness
• Acts Inclusively
• Demonstrates Initiative
• Entrepreneurial Mindset
• Continuous Learning
• Embraces Change
• Results‑Oriented
• Analytical Thinking/Data Analysis
• Financial Excellence
• Communicates with Clarity

Salary Range

Salary Range: $155,800.00 - $205,800.00 annually BeOne is committed to fair and equitable compensation practices. Actual compensation packages are determined by several factors that are unique to each candidate, including but not limited to job‑related skills, depth of experience, certifications, relevant education or training, and specific work location. Packages may vary by location due to differences in the cost of labor. The recruiter can share more about the specific salary range for a preferred location during the hiring process. Please note that the listed range reflects the base salary or hourly range only. Non‑Commercial roles are eligible to participate in the annual bonus plan, and Commercial roles are eligible to participate in an incentive compensation plan. All Company employees have the opportunity to own shares of BeOne Medicines Ltd. stock because all employees are eligible for discretionary equity awards and to voluntarily participate in the Employee Stock Purchase Plan.

The Company has a comprehensive benefits package that includes Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness.

We are proud to be an equal opportunity employer.

BeOne does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.

In order to ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Era Veterans’ Readjustment Assistance Act of 1974, Title I of the Americans with Disabilities Act of 1990, and any other applicable federal, state or local laws, applicants who require reasonable accommodation in the job application process may contact [e-mail].

BeOne is a global oncology company that is discovering and developing innovative treatments that are more affordable and accessible to cancer patients worldwide. With a broad portfolio, we are expediting development of our diverse pipeline of novel therapeutics through our internal capabilities and collaborations. We are committed to radically improving access to medicines for far more patients who need them. Our growing global team of more than 11,000 colleagues spans six continents.

To learn more about BeOne, please visit www.beonemedicines.com and follow us on LinkedIn, X (formerly known as Twitter), Facebook and Instagram. For more information, please visit the link to explore job opportunities in China Mainland.

China Mainland Job Posting

At BeOne, how we work is just as important as the work we do.

Below are our Values that determine the decisions we make and how we do things.

• Patients First
• Driving Excellence
• Bold Ingenuity
• Collaborative Spirit