Associate Director, Direct Response Marketing and Fundraising

Hillel International; Washington (District of Columbia); Remote; USD 80,000 - 83,000; Full time

Benefits offered by this job

Competitive nonprofit salary

Remote-friendly within US

Medical, dental, and vision insurance

Paid time off for Jewish and federal 


Take-what-you-need vacation policy

Professional development opportunities

Job summary

Hillel International is seeking an Associate Director of Direct Response Marketing and Fundraising to lead digital fundraising campaigns across Giving Tuesday, End of Year, and other initiatives. The role reports to the AVP and oversees the Digital Marketing Senior Coordinator, coordinating with cross-team partners to promote events and donor stewardship.

The ideal candidate brings strong digital strategy, email design, data analysis, and CMS/CRM experience, plus a passion for Jewish life and

Qualifications

• 5+ years of work experience in marketing, fundraising, communications, or a similar field.
• Experience planning and executing digital fundraising campaigns (Giving Tuesday, multichannel campaigns).
• Experience gathering, analyzing, and explaining data to drive decisions.
• Experience using Canva and/or Adobe Photoshop for digital design (emails, web content).
• Advanced knowledge of audience segmentation.

Responsibilities

• Drive and execute digital direct response strategy and fundraising campaigns throughout the year, reaching and exceeding revenue goals.
• Oversee the growth and stewardship of sustainer society (Hillel Heroes).
• Recommend and implement new strategies to acquire and retain donors.
• Write, design, build and execute fundraising campaigns for email, website, text-to-give, and other digital efforts.
• Test, evaluate, and optimize digital fundraising and marketing performance.
• Manage project timelines to ensure on-time deliverables.
• Create dynamic donation forms ongoingly.
• Collaborate with teams to support fundraising or donor stewardship and events.
• Provide supervision to the Digital Marketing Senior Coordinator.

Skills

5+ years experience in marketing/fundr

Email marketing platforms

Campaign planning & multichannel

Data analysis & reporting

Email design (HTML/CSS)

Audience segmentation

Project management tools

CMS knowledge (WordPress/Joomla)

CRM systems experience

Interest in Jewish life

Tools

MailChimp

Constant Contact

Salesforce Marketing Cloud

Pardot

Canva

Adobe Photoshop

WordPress

Joomla

Asana

Airtable

Job description

Associate Director, Direct Response Marketing and Fundraising

Washington, District of Columbia, United States

Associate Director, Direct Response Marketing and Fundraising

Role Overview

Hillel International is seeking a motivated, detail-focused, and organized Associate Director of Direct Response Marketing and Fundraising to join our dynamic Direct Response Fundraising team. This is an exciting opportunity to be a part of a high-performing team that works with a broad audience to support Jewish college students in 16 countries around the globe by raising millions of dollars through direct response fundraising channels. This position will report directly to the Associate Vice President of Direct Response Marketing & Fundraising. The position will also supervise our Digital Marketing Senior Coordinator

The Associate Director will connect with prospective and current donors through digital channels and will help plan, create, and assess multichannel fundraising campaigns, including Giving Tuesday, End of Year, High Holidays, Hillel Global Giving Week, and several more.

Top candidates will have a strong background in digital marketing strategy, excellent writing and editing skills, expertise in designing beautiful and powerful emails, experience in creating graphics for email, social, web, and other digital content, and good knowledge of link- and form building. They should also have a keen interest in assessing campaign results, A/B testing, and using data analysis to inform decision-making.

This position will also partner with other teams across Hillel International to help promote events, steward current and prospective donors, and other projects as they arise. This position is fully remote for eligible candidates based in the U.S.

What You’ll Bring to the Position

• 5+ years of work experience in marketing, fundraising, communications, or a similar field
• Deep knowledge of email marketing software such as MailChimp, Constant Contact, Salesforce Marketing Cloud, or Pardot
• Expertise in planning and executing digital fundraising campaigns, including Giving Tuesday, giving days, or similar multichannel campaigns
• Experience in gathering, analyzing, and explaining data and trends to help drive decisions
• Experience using Canva, Adobe Photoshop, and/or similar programs to create captivating digital design work including email headers, web content, and more
• Advanced knowledge of audience segmentation
• Strong organizational and planning skills; familiarity using project management software such as Asana, AirTable, or others
• Experience in working with a CMS like WordPress, Joomla, or others.
• Comfort using a database or CRM to track and report on results
• Interest in or connection to Jewish life
• These skills are not required, but would be a plus:
• Familiarity with giving platforms like GoFundMe Pro (formerly Classy)

What You Will Own

• Drive and execute digital direct response strategy and fundraising campaigns throughout the year, reaching and exceeding campaign-specific and overall annual revenue goals
• Oversee the growth and stewardship of our sustainer society (Hillel Heroes)
• Recommend and implement new, innovative strategies to acquire and retain more donors
• Write, design, build, and execute fundraising campaigns for email, Hillel’s website, text-to-give, and other digital efforts
• Test, evaluate, and analyze digital fundraising and marketing campaign performance, and make adjustments and recommendations to optimize results
• Manage project timelines to ensure all deliverables are completed early or on time.
• Create dynamic donation forms on an ongoing basis
• Work with vendors to find solutions to digital-related challenges, implement projects, and push for creative and innovative initiatives
• Manage regular donor-facing stewardship communications and create systems or automated journeys to effectively and efficiently drive results
• Collaborate with other teams to help with fundraising or donor stewardship and events
• Provide strong, clear, and kind supervision to the Digital Marketing Senior Coordinator
• Learn about and support budget planning and projections processes

What You’ll Receive

• Competitive salary in the non-profit marketplace. The salary range for this role is $80,000- $83,000.
• Flexible work hours and location. Please note that in order to be considered, you must be legally authorized to work in the United States. While we fully support remote work, we do require employees to be based in the United States.
• A comprehensive benefits plan that includes medical, dental, and vision insurance, paid time off for Jewish and federal holidays, and an informal “take what you need” vacation policy.
• The opportunity to work with smart, dedicated, fun colleagues on the Direct Response Fundraising team for Hillel International and across the Hillel movement.
• Plenty of professional development and skill-building opportunities.
• The knowledge that your work will generate positive effects in the lives of Hillel students worldwide.

#LI-REMOTE

About Hillel International

In 1923, Rabbi Benjamin Frankel started Hillel with humble means, a noble mission and a breathtaking vision: to convey Jewish civilization to a new generation. Today, Hillel International continues to enrich the lives of Jewish students and is the largest Jewish campus organization in the world at nearly 1,000 colleges and universities across North America and around the world. As Hillel evolves as an organization, the mission remains steadfast: to create lasting connections with every Jewish student that foster an enduring commitment to Jewish life, learning, and Israel and train them to become the next Jewish leaders.

Hillel is an equal opportunity employer. We are committed to creating an accepting and inclusive environment for all.