Associate Director, Digital Video

Rainforgrowth; United States; Remote; USD 90,000 - 130,000; Full time

Job summary

Rain the Growth Agency recherche un Associate Director, Digital Video pour renforcer son équipe. Ce rôle clé impliquera la gestion de la pratique de la vidéo numérique, le développement de stratégies publicitaires, et l'optimisation des campagnes. Le candidat idéal aura une solide expérience en planification média et sera un leader dans l'éducation et la formation au sein de l'agence. Les opportunités de partenariat avec des équipes internes et des fournisseurs externes sont essentielles dans ce poste dynamique.

Benefits

Medical, Dental, and Vision insurance

Quarterly profit-sharing program

401(K) plan with employer match

12 paid holidays

12-18 weeks fully-paid Family and Medical Leave

Monthly Work-From-Home allowance

Qualifications

• Expérience en planification et achat de médias numériques.
• Connaissance des DSP et des réussites de campagne.
• Compétences en communication dans un environnement virtuel.

Responsibilities

• Développer et mettre en œuvre des stratégies de publicité vidéo numérique.
• Gérer les performances des campagnes et optimiser les résultats.
• Collaborer avec les équipes créatives pour des solutions innovantes.

Skills

Digital Video

Media Planning

Optimization

Client Interaction

Project Management

Education

6+ years of media planning and buying experience

Tools

Microsoft Excel

PowerPoint

Job description

Career Opportunities with Rain the Growth Agency

Careers At Rain the Growth Agency

Current job opportunities are posted here as they become available.

This is a mid-senior level advertising agency position. The position’s primary focus will be helping lead our Digital Video media practice by developing holistic digital video strategy and tactical recommendations in partnership with our Media Investment teams.

The Associate Director, Digital Video, will help evaluate, recommend, launch, measure, optimize, and grow our work in this vertical, while also assisting with cross-training and agency education as our team evolves. Experience with client-facing interaction, video media buying, programmatic platforms, industry trends, measurement and attribution, and the workflow within the digital video universe will be important for success in this role.

While this is a remote position, periodic travel and accommodating meetings in different time zones is expected.

What does an Associate Director, Digital Video do at Rain the Growth Agency?

Serve as an account and team lead within our Digital Video Planning practice area.

Lead campaign management and strategic direction across key media accounts

• Develop and implement digital video advertising strategies on behalf of our client partners.
• Develop performance and brand-building media recommendations while partnering with the cross-channel planning team.
• Utilize process and planning tools historical performance data, and best practices specific to the client and industry to identify the best investment allocations within media campaigns.
• Take an innovative approach to media plan development, efficiently capturing strategic target audiences, platform execution strategies and the integration of artificial intelligence.
• Adopt a performance marketing mindset: monitor campaign performance and pacing using dashboard reporting, looking for optimization opportunities using a methodical framework to achieve goals and maximize results.
• Establish consistency in approach to strategy, investment, optimization and measurement across digital video initiatives.
• Ensure accounts are QA compliant with our established media activation process.
• Partner with creative team on best practices and help spearhead new creative solutions for clients, including DCO initiatives.
• Develop case studies highlighting agency innovation and successes.

Develop partnerships with internal teams and our external vendors

• Vet new platforms/partners and develop agency relationships.
• Align programmatic initiatives with broader marketing and business objectives.
• Find new ways to leverage our vendors, including data targeting, measurement, innovative media opportunities, and platform execution strategies.
• Constantly monitor overall changes in the OTT space (consumption, new opportunities, trends, competitor activity).
• Schedule and participate in regular meetings and educational sessions for greater agency learning.
• Represent digital video within internal and external meetings as a channel subject matter expert.
• Collaborate with Rain Analytics to discover opportunities for optimizations and ways to utilize Digital Video measurement solutions to drive results across campaigns.
• Manage and develop direct reports.

Provide thought leadership and overarching agency strategy for our digital video partnerships

• Demonstrated interest and curiosity for digital video
• Develop agency POVs on digital streaming platforms, measurement capabilities and all associated ad technology.
• Mentor and develop junior team members on the Digital Video team.
• Consistently monitor overall changes in the OTT space (consumption, new opportunities, trends, competitor activity)
• Attend conferences and webinars related to innovation in the OTT/Digital Video space and present highlights to team members.

What makes a great Associate Director, Digital Video at our agency?

• 6+ years of hands-on media planning and buying experience, with a focus on digital video.
• Understanding of platform and publisher relationships, data targeting capabilities, buy types and best options to activate digital media.
• Experience with DSPs, CTV publishers, measurement, currency, trafficking, reporting, and the development of campaign performance insights.
• Interest in evaluating data. Ability to review performance data sets, identify critical storylines and communicate accordingly internally and externally.
• An active interest in mentoring team members.
• Strong project management skills and high attention to detail.
• Excellent communication skills in a remote environment.
• Proficient in Microsoft Office strengths in Excel and PowerPoint.
• Appreciation of our Core Values.

Why work at Rain the Growth Agency?

• We are a national leader in DTC marketing and a fully integrated creative and media agency. With a 25+-year history and around 250 employees, we are established enough to have all the bells and whistles, but small enough for an entrepreneurial and welcoming culture where everyone is heard.
• Our Flexible First environment empowers us to work from where we’d like, but still connect with one another virtually and in-person when possible.
• We proudly invest in our employees, technology, and tools, ensuring the best possible work experience. As such, we offer a rich benefits package including the following:
• Medical, Dental, and Vision insurance
• Quarterly profit-sharing program
• 401(K) plan with employer match (and immediate eligibility)
• 12 paid holidays
• 12-18 weeks fully-paid Family and Medical Leave
• Monthly Work-From-Home allowance
• Additional benefits details can be found here
• Transparency is valued. We actively ensure employees know how we are doing and where we are going. We encourage open communication, share our successes, and hold each other accountable.
• We are passionate about our clients and deliver simultaneously on their brand and sales objectives, an approach we call Transactional Brand Building. To learn more about our work and proprietary philosophy, please check us out here.