Associate Director Digital & Social Media Marketing - Rare Disease

EPM Scientific; Cambridge (MA); Hybrid; USD 180,000; Full time

Job summary

A leading biotech company seeks an Associate Director of Digital & Social Media Marketing to spearhead digital strategies for their Rare Disease brand. This hybrid role requires experience in digital marketing, particularly in the biotech industry, to effectively engage both healthcare professionals and patients. The candidate will drive innovative campaigns, utilizing data analytics to maximize impact and collaboration across functions for cohesive messaging.

Qualifications

• 7+ years of marketing experience in biotech/pharma.
• 5+ years of experience in social media and digital marketing.
• Experience with campaign launch and management.

Responsibilities

• Develop and execute digital marketing strategies for Rare Disease brand.
• Lead social media advertising initiatives and optimize campaigns.
• Establish key performance indicators and oversee social listening efforts.

Skills

Digital Marketing

Social Media Management

Data Analytics

Education

Bachelor's Degree

Advanced Degree

Job description

Associate Director Digital & Social Media Marketing - Rare Disease

Associate Director Digital & Social Media Marketing - Rare Disease

This range is provided by EPM Scientific. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$180,000.00/yr - $180,000.00/yr

Direct message the job poster from EPM Scientific

Commercial - Life Sciences Recruitment Consultant at EPM Scientific

Associate Director of Digital & Social Media Marketing
Cambridge, MA (Hybrid; must be on-site 3x a week)

I am partnering with a large biotech company searching for a digital expert to spearhead their digital & social media marketing strategy for the company's Rare Disease brand. This role will be responsible for developing & executing the brand's digital media strategy across channels to maximize both HCP and patient engagement.

Key Responsibilities

• Design and implement a comprehensive digital & social media strategy for a rare disease brand, aligning with overarching business objectives.
• Act as the SME on digital & social media, crafting impactful campaigns while coordinating cross-functional resources to achieve desired outcomes.
• Lead social media advertising initiatives using a mix of paid, owned, and earned media, driving data-informed decisions and fostering a culture of continuous optimization.
• Create and drive innovative digital strategies targeting both HCPs and patients, with a focus on ongoing refinement to enhance engagement and impact.
• Establish key performance indicators and oversee social listening efforts, ensuring insights are actively shared and used to guide strategy
• Apply advanced analytics techniques to track campaign effectiveness and leverage insights to continuously improve campaign engagement and refine overall strategy
• Work closely with key stakeholders across functions to ensure unified messaging and strategic alignment across all communication channels.
• Drive innovation by identifying emerging trends and integrating new technologies, tactics, and strategies to enhance digital communications and engagement.

Qualifications

• Bachelor's Degree Required; Advanced Degree Preferred
• 7+ years of marketing experience within the biotech/pharma industry
• 5+ years of social media and digital marketing experience
• Launch experience

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Advertising and Marketing

• Industries

  Hospitals and Health Care, Non-profit Organizations, and Government Administration

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