Associate Director, Digital Marketing

Kiniksa Pharmaceuticals; Lexington (VA); On-site; USD 175,000 - 195,000; Full time

Job summary

Kiniksa Pharmaceuticals seeks a hands-on Digital Marketing Operations leader to establish a best-in-class capability and roadmap for ARCALYST and corporate programs. This role reports to the Senior Director of Digital Marketing and is based onsite in Lexington, MA.

You will own omnichannel initiatives, data tagging, training, and cross-functional collaboration with IT, Commercial Operations, and agencies to drive efficient campaigns and actionable insights.

Qualifications

• Strong organizational and project management skills to drive complex programs.

Responsibilities

• Lead digital marketing execution planning and campaign builds to ensure on-time delivery.
• Manage tagging solution and tagging operations for digital assets with agency partners.
• Own training and documentation for tactical development and digital operations best practices.
• Lead omnichannel capabilities projects aligned to roadmap and commercial goals.
• Coordinate ingestion of new digital marketing data sets with IT and Commercial Operations.
• Provide digital marketing insights based on KPIs and business objectives.

Skills

Project management

Omnichannel experience

Digital marketing operations

Data analytics

Cross-functional collaboration

Education

Bachelor's degree or equivalent

MBA preferred

Tools

Marketing tech platforms

Job description

Kiniksa Pharmaceuticals is a commercial‑stage biopharmaceutical company developing and commercializing novel therapies for diseases with unmet need, with a focus on cardiovascular indications. With deep expertise in immunology and inflammation, Kiniksa is advancing a growing portfolio of approved and investigational medicines, anchored by its lead product, ARCALYST®, the first and only FDA‑approved therapy for recurrent pericarditis. Grounded in rigorous science and bold innovation, the company fosters a highly collaborative, patient‑first culture led by accomplished life sciences leaders. At Kiniksa, talented individuals are trusted and empowered to make a real impact—shaping the future of medicine while improving the lives of patients who need it most.

Reporting to theSeniorDirectorofDigitalMarketing, this role willestablisha best‑in‑class digital marketing capability, balancingoperational excellence with a strategic vision and roadmap.

This role will focus onKiniksa’ sfirst commercial product, ARCALYST® (rilonacept),as well as all corporate and clinical‑stage programs with a disproportionate focus on ARCALYST®. This role will enable high‑impact corporate, product, and disease communications across all digital and social channels in partnership with all functions and serve as the critical bridge between the commercial teams and our IT business partners.

The successful candidate will have a desire and passion to play an integral part in building a generational company focused onpositivelyimpactingpatients with high unmet needs. The successful candidate willpossessa ‘roll up your sleeves, get things done’ mindset and recognize the opportunity for growth within a young and growing company, comingin laser‑focused onin‑roleexecution to capitalize on that opportunity.

This role is based in our Lexington, MA office and requires employees to be onsite five days per week.

Responsibilities (including, but not limited to)

• Leaddigitalmarketing executionplanningand campaign builds, ensuring on‑time, high‑quality delivery aligned withmarketingobjectives.
• Managetagging solution and taggingoperationsfor all digitalmarketingassets in collaboration with agency partners, including testing allcreative / campaign rules prior to launch
• Own training and documentation for tactical development, including digital operations best practices andmaintainingup‑to‑date documentation on all relevant systems and processes
• Leadselectomnichannelcapabilities projects, aligned to roadmap and commercial goals
• Supportlarge scale marketing transformation projects, including coordination of cross‑functional stakeholders
• Manage day‑to‑day operational requests for updates to social and other 3rdparty digital platforms
• Coordinate ingestion of newdigital marketingdata setsand support ongoing data managementwith IT and Commercial Operations
• Providedigital marketing insights based on agreed KPIs and business objectives

Standout Skills for Impact:

• Drive end‑to‑end digital campaign execution, tagging strategy, quality assurance, and omnichannel initiatives that align marketing activities with commercial objectives.
• Partner across Commercial, IT, Operations, and agency teams to execute marketing transformation initiatives, streamline processes, and deliver scalable digital solutions.
• Manage digital platforms, marketing technologies, tagging operations, and data integrations to ensure accurate tracking, operational efficiency, and actionable insights.
• Leverage KPI‑driven performance analysis, develop best‑practice documentation and training, and continuously enhance digital operations to improve business outcomes.

Qualifications and Experience:

• Bachelor’sdegreeorequivalent; MBA preferred
• 8+years’ experienceindigital marketing operations role, life sciencesor other regulated industries preferred
• Omnichannelenablement experience preferred
• Marketing analytics and reporting experience
• Ambition to learn more aboutrarediseasemarketing
• Demonstrated ability to independently drive projects to completion
• Intense curiosity, collaborative spirit, empathy, anda passionfor problem solving
• Abilityto champion change and drive innovative thinking
• Excellent organizationaland project managementskills, sufficient tomultitaskin an extremely fast‑paced environment with changing priorities
• Recognized by former peers, colleagues, managers,and direct reports for attributes congruent withKiniksavalues: Relentless.Patient‑focused.

Pay Range

$175,000—$195,000 USD

Kiniksa is an Equal Opportunity employer and will consider you without regard to your race, color, religion, sex, sexual orientation, gender identity, transgender status, age, genetics, national origin, protected veteran status, or disability status, or any other legally protected category. We will ensure that individuals with disabilities areprovidedreasonable accommodation toparticipatein the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.