Associate Director, Digital Experience & Community

goldenhippo; Los Angeles (CA); Hybrid; USD 140,000 - 190,000; Full time

Benefits offered by this job

Comprehensive Healthcare Coverage

Job summary

Golden Hippo is seeking an Associate Director of Digital Experience & Community to lead influencer programs, organic social growth, and the main storefront UX for its Women’s Health & Beauty brands.

You will manage high-volume creator collaborations, align with Growth Marketing, and ensure seamless integration of social content with storefront campaigns. Hybrid role based in Woodland Hills, CA.

Qualifications

• Bachelor's Degree in Marketing, Communications, Business or related field.
• 7-10 years of digital marketing, social media, community, or e‑commerce experience in DTC.
• Proven track record building sales-generating influencer programs on Instagram/TikTok.

Responsibilities

• Lead influencer, ambassador, and affiliate programs across Instagram, YouTube and TikTok.
• Own organic social strategy, content calendars, and brand voice across major platforms.
• Oversee main storefront UX, PDP optimization, navigation, and cart strategy.
• Collaborate with Growth Marketing, Brand, and Video Production to align campaigns with CAC targets.

Skills

Influencer Marketing

Social Media Strategy

E-commerce CRO

Cross-functional Leadership

Team Management

Analytics

Education

Bachelor's Degree in Marketing, Communications, Business

Tools

GRIN

LTK

Aspire

Shopify Collabs

Job description

Where A-Players Thrive.

We're an employee-owned, vertically-integrated builder of some of America's most popular health & wellness brands. With over 1,000 team members across multiple companies, we create best-in-class products that help make the world healthier and happier. Our creative content educates the world on making smarter health choices, while the brands we own generate over $600 million of revenue annually. Learn more about our brands.

We're Looking For An: Associate Director, Digital Experience & Community

Location: Hybrid (Woodland Hills, CA)

What You'll Be Doing:

The Associate Director, Digital Experience & Community serves as the organic growth and storefront experience lead for the Women's Health & Beauty business unit, owning top-of-funnel brand discovery, social strategy, sales-driven creator/influencer programs, and main e-commerce storefront user experience across our DTC brand portfolio. Reporting directly to the General Manager, this role is a performance-minded hybrid of strategy and execution-responsible for building vibrant brand communities, scaling ROI-focused influencer revenue streams across Instagram and TikTok, managing PDP/storefront conversion touchpoints, and ensuring organic customer interactions seamlessly convert into long‑term brand equity and direct sales.

Sales-Driven Influencer & Creator Program

• Build, structure, and scale ROI-focused influencer, ambassador, and affiliate marketing programs across Instagram, YouTube and TikTok that drive trackable direct revenue.
• Implement performance-based payout models, unique promo codes, custom affiliate links, and commission structures.
• Manage social commerce channels (TikTok Shop, Instagram/Facebook Shopping) and creator whitelisting/Spark Ads in close alignment with performance marketing.
• Facilitate high‑volume creator content capture surrounding major celebrity ambassador campaigns.
• Route raw creator assets, reviews, and unboxings to Creative Team for direct‑response paid ad editing.

Organic Social & Community Growth

• Own channel strategy, content calendars, and distinct brand voices across Instagram, TikTok, YouTube, and Pinterest.
• Direct and mentor Social Media Specialist on daily content publishing, trend hijacking, community moderation, and audience engagement.

Main Storefront Digital UX & Merchandising

• Oversee main store UI/UX, product detail page (PDP) conversion enhancements, navigation flows, and cart drawer upsells.
• Ensure organic social traffic, creator landing pages, and promo links integrate seamlessly with storefront promotional campaigns.

Cross-Functional Alignment

• Partner closely with Growth Marketing to align creator campaigns with paid media pushes, CAC targets, and email/SMS promotional calendars.
• Work alongside Brand Managers to ensure execution aligns with individual brand positioning, clinical claims, and product roadmaps.

Qualifications (Note: We strongly encourage you to apply even if you don't tick ALL of these boxes.):

• Proven track record of building and managing sales‑generating influencer and affiliate programs on Instagram and TikTok (e.g., via platforms like GRIN, LTK, Aspire, or Shopify Collabs).
• Familiarity with e-commerce storefronts, conversion rate optimization (CRO), and web analytics.
• Balanced mindset: capable of setting high‑level channel strategy and managing creator budgets while remaining hands‑on with campaign execution and team management.
• Strong cross-functional communicator comfortable working closely with Growth, Brand, and Video Production leadership.
• Bachelor's Degree in Marketing, Communications, Business, or a related field (or equivalent practical experience).
• 7-10 years of dedicated experience in digital marketing, social media strategy, community building, or e-commerce within a direct‑to‑consumer (DTC) environment.
• Proven track record of building and managing sales‑generating influencer and affiliate programs on Instagram and TikTok (e.g., via platforms like GRIN, LTK, Aspire, or Shopify Collabs).
• Hands‑on experience developing social content calendars and scaling native social commerce channels (TikTok Shop, IG Shopping, Whitelisting/Spark Ads).
• Working knowledge of storefronts, main store navigation, PDP optimization, and on‑site conversion mechanics.
• 3+ years of experience managing direct reports, agency partners, or social media specialists.
• 3+ years of social and creator marketing experience specifically within the Health, Beauty, Skincare, or Wellness DTC CPG verticals. (preferred)
• Experience leveraging celebrity brand ambassador partnerships and harvesting content during high‑profile shoot days. (preferred)
• Familiarity with e-commerce review platforms (e.g., Yotpo, Okendo, Stamped, Junip, Trustpilot). (preferred)
• Proficiency with e-commerce analytics platforms (Google Analytics/GA4, Shopify Analytics, or Looker). (preferred)

Golden Perks & Benefits:

• Comprehensive Healthcare Coverage - We cover 100% of premiums for employee-only medi