Associate Director, Creator Management

Publicis Groupe ANZ; New York (NY); On-site; USD 100,000 - 120,000; Full time

Job summary

Publicis Groupe ANZ's Influential unit seeks an experienced Associate Director, Client Management in New York. You will lead influencer marketing strategies, partnering with client leads to drive growth and ensure client satisfaction across diverse sectors.

Mentor account managers, translate data into actionable optimizations, and collaborate across internal and external partners in a fast-paced environment.

Qualifications

• 7+ years of agency/marketing-tech or media startup experience.
• Experience building multi-faceted marketing campaigns with influencers and social media.
• Experience using data/analytics to guide influencer strategies.
• Strong communication, leadership, and presentation skills.
• Knowledge of major social platforms (Instagram, Facebook, Pinterest, TikTok, Twitter, YouTube).
• Bachelor’s degree or equivalent experience.

Responsibilities

• Develop and lead influencer marketing strategies across budgets and complexity for clients.
• Partner with Client Solution Leads to identify growth opportunities and manage day-to-day execution.
• Provide thought-leadership with deep knowledge of social platforms.
• Work with internal teams and external partners to align client needs and processes.
• Represent the client to define the right approach and ensure success.
• Mentor account managers and foster collaboration.
• Navigate execution challenges and provide thoughtful solutions.
• Build new materials for account management and improve campaign processes.
• Prepare reports and analyze ad performance to optimize campaigns.
• Maintain knowledge of ad products, specs, guidelines, and asset timelines.
• Manage monthly billing reconciliation with finance.

Skills

Campaign strategy

Data analytics

Leadership

Communication

Presentations

Planning

Social platforms knowledge

Education

Bachelor’s degree or equivalent experience

Job description

Company description

Recognized as Social Media/Influencer Agency of the Year, and as the annual partner for Forbes Top Creators List, Influential sits at the center of culture and the creator economy.

Through our platform Captiv8, the industry’s #1 ranked influencer marketing platform, we combine deep API integrations, advanced AI, and machine learning with human expertise to connect brands with a network of more than 15 million creators worldwide.

Our work powers award-winning campaigns across Meta, Snap, TikTok, YouTube, and more, partnering with Fortune 500 companies and global organizations to deliver impact across retail foot traffic, in-store sales, online conversions, and TV tune-in.

At Influential, you’ll work with a fast-moving, high-performance team solving complex problems and shaping the future of marketing. You’ll build, grow, and make an impact alongside top talent, leading brands, and the world’s most influential creators.

Ready to join us?

Overview

Influential, is looking for an experienced Associate Director, Client Management. As the primary point of contact for campaign execution, the Associate Director, Client Management is responsible for representing client needs and goals to ensure optimal performance and client satisfaction throughout the campaign.

Responsibilities

• Develop and lead multi-faceted influencer marketing strategies ranging in budget and complexity for clients across QSR, CPG, Finance, Telecoms and more
• Work as a strategic partner alongside Client Solution Leads to identify growth opportunities for clients and lead day-to-day execution.
• Thought-leader with deep knowledge of social platforms such as TikTok, YouTube, Snap, Instagram etc.
• Work in close partnership with, and drive synergy between, with internal teams and external partners/agencies regarding client needs and processes
• Represent the client in the agency by defining the right approach to achieve success/results — anticipate their needs.
• Mentor account managers, helping build a culture of collaboration.
• Navigating challenges within the execution process with ease; proving thoughtful solutions for roadblocks encountered on any given project
• Building new materials for the use of the account management department and beyond; improving processes for more seamless execution of campaigns
• Preparing reports and analyzing ad performance relative to campaign objectives; providing optimization recommendations
• Maintaining in-depth knowledge of ad products and relevant specs, guidelines, and business rules; manage asset delivery timelines
• Managing the monthly billing reconciliation process with finance

Qualifications

• 7+ years of experience working at an agency, marketing-tech or media start-up
• Strong background experience developing multi-faceted marketing campaigns including creative, influencers, media, digital and/or social media
• Experience leveraging data and analytics to influence influencer strategies and campaign plans
• Exceptional communication, interpersonal, and leadership skills with the ability to thrive in a fast-paced, dynamic environment
• Experience creating internal and external presentations (keynote and google slides preferred)
• Strong decision-making, organizational, planning, and problem-solving skills with a proven ability to identify and prioritize critical issues
• Knowledgeable of all major social platforms (Instagram, Facebook, Pinterest, TikTok, Twitter, YouTube)
• Bachelor’s degree or equivalent experience

Bonus points if:

• Experience working with IAT agency structures
• Previous managerial experience is a plus

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $100,000.00 - USD $120,000.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 9/14/2026.