Associate Director, Creator Management

Influential; New York (NY); On-site; USD 100,000 - 120,000; Full time

Benefits offered by this job

medical coverage

dental

vision

disability

401K

parential and family care leave

family forming assistance

tuition reimbursement

flexible time off

Job summary

Influential is seeking an Associate Director, Creator Management to drive day-to-day strategy and campaign execution for Fortune 500 clients. You will lead the East Coast campaign management team and collaborate with Client Management and Creative teams to build relationships with influencers across major social platforms.

The role requires proven leadership in influencer marketing, outstanding organizational skills, and the ability to influence cross-functional teams while delivering innovative

Qualifications

• 7+ years in digital/advertising/influencer marketing.
• Experience managing multiple 6–7 figure influencer campaigns.
• Established network of managers/agents or influencer contacts.
• Bachelor’s degree or equivalent experience.

Responsibilities

• Lead east coast campaign management team and oversee influencer campaigns.
• Develop and execute creator strategies and refine success metrics.
• Coordinate training on planning, audience reporting and research tools.

Skills

Influencer marketing

Campaign management

Negotiation

Relationship building

Strategic thinking

Cross-functional collaboration

Project management

Startup adaptability

Education

Bachelor’s degree or equivalent experience

Tools

Social analytics tools

Job description

Influential is looking for an experienced Associate Director, Creator Management to implement the day-to-day strategy and campaign execution for Fortune 500 clients. This role will lead the east coast campaign management team while supporting the development and execution of our top-tier influencer marketing campaigns. The Associate Director works closely with our Client Management and Creative teams and is responsible for building relationships with the influencer community across all social platforms.

Responsibilities

• Be accountable for the overall success of Influential's social campaigns
• Build and execute creator strategies specific to campaigns, refine current success metrics, and introduce new success metrics
• Support training of all aspects of planning and audience reporting, use of research tools, as well as the development of writing and presentation skills
• Liaise between the campaign management team and other key internal groups on each account (account management, research/analytics, operations) to ensure client needs are being met
• Oversee Influencer "casting", negotiation, contracting and content management across different brand campaigns.
• Knowledge of offline and online space; strong understanding of the relationship between brand, media, and consumer
• Well versed in the influencer marketing space or strong interest in the industry
• Working knowledge of online performance tracking and brand measurement tools
• Strong organizational skills with the ability to multitask, detail-oriented with attention to schedules and timelines, and maintenance of records and materials
• A self-starter who loves collaboration and is open to feedback, comfortable working independently as well as influencing cross-functional teams.

Qualifications

• 7+ years of experience working in a digital, advertising, or influencer marketing environment including
• Experience managing multiple 6 to 7 figure projects at one time in a fast-paced environment
• Expert negotiating skills and management of six figure Influencer campaign budgets
• Established and extensive network of managers/agents or Influencer contacts.
• Direct experience with on-site Influencer activations
• Knowledge of offline and online space, with a strong understanding of the relationship between brand, media, and consumer
• Working knowledge of online performance tracking and brand measurement tools
• A self-starter who loves collaboration and is open to feedback, comfortable working independently as well as influencing cross-functional teams
• Strong organizational skills and attention to details, while juggling multiple projects and timelines
• Comfortable working in a startup environment, creating organization and processes where none may exist
• Knowledge of all major social platforms and recent trends on Instagram, Facebook, Pinterest, TikTok, Twitter, YouTube, and more
• Bachelor’s degree or equivalent experience

Additional information

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.

• medical coverage
• dental
• vision
• disability
• 401K
• parental and family care leave
• family forming assistance
• tuition reimbursement
• flexible time off

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $100,000.00 - USD $120,000.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 11/4/2026.