Associate Director Creative Video (5371C) Intercollegiate Athletics #86706

University of California, Berkeley; Berkeley (CA); On-site; USD 83,000 - 90,000; Full time

Benefits offered by this job

UC benefits

Job summary

The University of California, Berkeley is seeking an Associate Director of Creative Video for its Intercollegiate Athletics Department. This role involves producing visual content aligned with athletic branding and digital strategies. Responsibilities include supervising student interns and utilizing emerging technologies like AI in content creation.

The ideal candidate will have a Bachelor’s degree, expertise in Adobe Creative Cloud, and significant experience in video, photography, and motion graphics. Competitive salary between $83,000 and $90,000 annually is offered, along with UC benefits.

Qualifications

• Solid skills to create, develop, and implement comprehensive communications plans.
• Ability to work independently while remaining aligned with internal teams.
• Demonstrated ability to create digital content including video, photography, and motion graphics.

Responsibilities

• Assist with the development of storytelling concepts.
• Capture live event footage and assist in producing features for various platforms.
• Supervise and mentor student interns on technical skills.

Skills

Knowledge of communications

Technical applications

Interpersonal communications

Knowledge of visual communications

Solid written and verbal communication

Time management skills

Ability to mentor and train

Knowledge of NCAA landscape

Education

Bachelor’s degree in related area

Tools

Adobe Creative Cloud

Cinematic camera operation

Job description

Associate Director Creative Video (5371C) – Intercollegiate Athletics

Location: 86706

Department Overview

The Department of Intercollegiate Athletics consists of more than 275 staff members and coaches and sponsors 30 varsity sports programs. These programs include more than 850 student‑athletes enrolled annually within the NCAA.

Position Summary

The Associate Director, Creative Video works within the Athletics Department’s Strawberry Creek Studio group and assists with the execution of visual assets that support the Cal identity across sports. Under the direction of the creative lead, this position captures the energy of live sporting events and produces content that aligns with the department’s external strategy. The role requires a fast‑paced, solution‑oriented mindset to deliver storytelling across Cal Athletics digital platforms, marketing, and in‑venue videoboards. It also supports the use of emerging technologies like AI to improve production speed and supervises student interns to scale content creation.

Responsibilities

Content Production & Collaboration

• Assist with the development of storytelling concepts based on leadership directions.
• Help maintain content calendars that align with recruiting cycles and revenue goals.

Multimedia Execution

• Support the end‑to‑end execution of visual assets.
• Capture live event footage and assist in producing features for digital, social platforms, and in‑venue boards.

Recruiting & Brand Support

• Use established templates and AI tools to create personalized digital content tailored for student‑athlete recruitment and program loyalty.
• Ensure all work stays within University brand guidelines.

Revenue Generation

• Assist in developing and conceptualizing AI‑generated personalized digital content and templates to attract elite brands and elevate the Cal Athletics brand.
• Ensure a consistent brand narrative that supports traditional and new revenue streams and builds fan loyalty.

Student Supervision & Training

• Takes a lead role in supervising the student intern workforce.
• Mentor student staff on technical skills and ensure their output meets professional standards.

Innovation & Workflow

• Learn and apply emerging technologies, such as Generative AI, to scale content production and modernize studio workflows.

Reporting & Admin

• Track project expenses and assist with the review of content performance data to improve future assets and maintain quality control.

Required Qualifications

• Knowledge of all aspects of communications, including strategic planning for various media venues, technical requirements of venues, and effective application.
• Knowledge and understanding of technical applications to effectively direct technical staff, or personally perform technical work, including design concepts, various media, and applications.
• Knowledge of the organization, its achievements, mission, vision, goals, policies, practices, infrastructure, and a strong knowledge of current affairs, and issues in higher education and / or health sciences.
• Solid skills to create, develop, and implement comprehensive long- and short-term strategic communications plans.
• Knowledge and skills to advise and consult with management to ensure delivery of the desired message to the target and / or broad general audiences.
• Solid written, verbal, interpersonal communications, active listening, and political acumen skills.
• Knowledge of location protocols and channels for communication internally and externally.
• Knowledge of various visual aspects of communications.
• Solid skills to create, develop, and implement comprehensive long‑ and short‑term content efforts.
• A working knowledge of visual asset design, brand development, and the creative process.
• Previous experience and knowledge of the Adobe Creative Cloud and cinematic camera operation.
• Ability to capture high-speed sports action and produce content specifically formatted for stadium videoboards and social platforms.
• Demonstrated ability to create digital content including video, photography, and motion graphics.
• Knowledge of digital performance metrics (engagement, reach, conversion), how to package and present to management.
• The ability to pitch “big picture” concepts to management.
• Knowledge of location protocols and channels for communication internally and externally.
• Skills in training, and mentoring a student/intern workforce.
• Ability to work independently while remaining aligned with internal teams.
• A solution‑oriented mindset capable of adhering to traditional brand guidelines without compromising quality.
• Willingness to learn and work with AI tools for automated workflows and creative brainstorming and visualization.
• Time and project management skills to effectively establish priorities and meet competing deadlines.
• Interpersonal communications skills to interact effectively with a variety of clients, staff, and vendors.
• Strong skills in collaboration to best meet goals and objectives of the client.
• Knowledge of NCAA/Power‑4 landscape, including recruiting cycles, NIL trends, and student‑athlete retention drivers.

Preferred Qualifications

(None)

Education / Training

• Bachelor’s degree in related area and / or equivalent experience / training (Required)

Salary & Benefits

The budgeted annual salary range is $83,000 – $90,000. This is an exempt, monthly‑paid, full‑time (40 hours/week) career position eligible for UC benefits.

Driving Required

Required to hold a valid driver’s license, have a driving record that is in accordance with local policies/procedures, and / or enroll in the California Employer Pull Notice Program.

Other Information

• This is not a visa opportunity. This position does not include sponsorship of a new consular H‑1B visa petition that would require payment of the $100,000 supplemental fee.
• This position is covered by the collective bargaining agreement between UAW (United Auto Workers) and the University of California Regents for CM.

Conviction History Background

This is a designated position requiring fingerprinting and a background check due to the nature of the job responsibilities. Berkeley does hire people with conviction histories and reviews information received in the context of the job responsibilities. The University reserves the right to make employment contingent upon successful completion of the background check.

Mandated Reporter

This position has been identified as a Mandated Reporter.

Misconduct

As a condition of employment, the final candidate who accepts a conditional offer of employment will be required to disclose if they have been subject to any final administrative or judicial decisions within the last seven years determining that they committed any misconduct; received notice of any allegations or are currently the subject of any administrative or disciplinary proceedings involving misconduct; have left a position after receiving notice of allegations or while under investigation in an administrative or disciplinary proceeding involving misconduct; or have filed an appeal of a finding of misconduct with a previous employer. “Misconduct” means any violation of the policies or laws governing conduct at the applicant's previous place of employment, including, but not limited to, violations of policies or laws prohibiting sexual harassment, sexual assault, or other forms of harassment, discrimination, dishonesty, or unethical conduct, as defined by the employer. For reference, UC’s policies addressing some forms of misconduct include the UC Sexual Violence and Sexual Harassment Policy, UC Anti-Discrimination Policy, and Abusive Conduct in the Workplace.

Equal Employment Opportunity

The University of California is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or other protected status under state or federal law.