Associate Director, Creative - Alamo

Sonymusicentertainment; New York (NY); On-site; USD 90,000 - 100,000; Full time

Benefits offered by this job

Comprehensive health coverage

401K with employer matching

Professional growth opportunities

Time off for winter recess

Job summary

Sony Music Entertainment in New York is seeking a creative professional to support marketing campaigns for its catalog artists. This role involves generating ideas based on music culture, leading projects from ideation to execution while collaborating with various teams.

The ideal candidate has at least 4 years of relevant experience, exceptional communication skills, and a deep understanding of digital content consumption across multiple platforms. A proficiency in Adobe Creative Suite is a plus, alongside a proven track record in the music industry.

This position offers a competitive salary range between $90,000 - $100,000 USD with a comprehensive benefits package.

Qualifications

• 4+ years of relevant experience in agency, production, or similar environment.
• Excellent communication and collaboration skills.
• Knowledgeable in Hip-Hop, R&B, Pop, and Country music.
• Understanding of digital content consumption.
• Strong organizational skills.

Responsibilities

• Support creative team on marketing campaigns for catalog artists.
• Lead ideation and execution for Hip-Hop, R&B, Pop, and Country culture.
• Monitor trends in digital and advertising industries.
• Identify growth opportunities around artists and genres.
• Create and manage budgets for productions.

Skills

Storytelling

Collaboration

Digital Content Creation

Art Direction

Music Industry Knowledge

Tools

Adobe Creative Suite

Job description

About Sony Music Entertainment

At Sony Music Entertainment, we fuel the creative journey. We’ve played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We’ve nurtured some of music’s most iconic artists and produced some of the most influential recordings of all time.

Today, we work in more than 70 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences. In everything we do, we’re committed to artistic integrity, transparency, and entrepreneurship.

Sony Music Entertainment is a member of the Sony family of global companies.

What you'll do:

• In this role you will directly support the creative team on ideation and ownership around marketing campaigns for our catalog artists
• You should have a deep understanding in Hip-Hop, R&B, Pop, and Country culture, history and tentpole moments and lead those verticals from ideation to execution working under the VP.
• Monitor trends in the digital and advertising industries to help push the envelope beyond traditional advertising with our content and marketing teams.
• Identify growth opportunities around artists/songs/genres that have stories which “must” be told with the goal of increasing consumer consumption by keeping our artists culturally relevant, interesting and top of mind.
• You should have an excellent sense of visual style, art direction and storytelling in various mediums including: short and long form video content, social content (IG, TikTok, FB, YouTube etc).
• Be able to create and manage budgets for productions top to bottom
• Process all invoices and vendor set ups and develop keen understanding of Sony systems and supporting personal to meet production deadlines
• Maintains, owns, assigns and updates the Creative Team’s schedules
• Coordinates and maintains all legal agreements related to creative working with legal when necessary
• Updates freelancer master lists and connects with freelance talent, music video production timeline grids, and assets in our internal system
• Develop and continually expand your vast rolodex of directors, photographers, stylists, and content creators
• Educates the team on key software innovations (task management, trend-forecasting programs, etc.)
• Supports the Creative Management Team by collaborating with Brand Managers and Production to streamline projects with clear details before development begins
• You must be able to articulate, visualize, verbalize and sell creative through pitch decks, treatments, moodboards and art direction both internally and externally.

Who you are:

• You have at least 4+ years of relevant experience at an agency, production company, label, media or marketing company or culturally similar environment with a proven track record in presenting and telling compelling stories around music.
• You are an excellent communicator and enthusiastic collaborator who can work with a range of personalities and partners.
• You have a wealth of knowledge specifically in the Hip-Hop, R&B, Pop and Country spaces
• You have a deep understanding of the various digital formats and how people are consuming content through all social channels including Facebook, YouTube, Instagram, TikTok, Spotify, Apple Music, Twitter and Snapchat.
• You are excellent at understanding and articulating writing for creative concepts and have the ability to autonomously own projects from start to finish.
• Proficiency in the Adobe Creative Suite
• Fan of and strong knowledge of music, trends, fashion, and design
• Ability to collaborate with key internal team members, such as product & creative development, legal, finance, brand management, and production teams
• Knowledge and skill in developing strategic business plans and budgeting
• Excellent organizational skills
• Photography skills are a plus
• Ability to travel as/when needed
• Portfolio or work examples required

What we give you:

• You join an inclusive, collaborative and global community where you have the opportunity to channel your passion every day
• A modern office environment designed to foster productivity, creativity, and teamwork empowering you to bring your best
• An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching
• Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans
• Investment in your professional growth and development enabling you to thrive in our vibrant community.
• The space to accelerate progress, positively disrupt, and create what happens next
• Time off for a winter recess

Sony Music is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law.

The anticipated annual base salary does not include any other compensation components or other benefits that an individual may be eligible for. The actual base salary offered depends on a variety of factors, which may include as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.

New York Pay Range: $90,000 - $100,000 USD