Associate Director, Digital Marketing - Alamo

Sony Music Entertainment; New York (NY); On-site; USD 70,000 - 80,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

Life insurance

Disability coverage

401K + employer matching

Identity theft protection

Pet resources

Mental health resources

Fertility coverage

Paid parental leave

Caregiver leave

Adoption assistance

Tuition reimbursement

Professional development

Winter recess

Job summary

Sony Music Entertainment in New York seeks an Associate Director of Digital Marketing to lead digital campaigns for artists and projects. You will shape timelines, content, activations, and collaborations to maximize reach across platforms and audiences.

The role requires deep rap genre knowledge, strong cross-functional communication, and the ability to manage multiple social channels with creative outputs, including videos and memes.

Qualifications

• 5+ years leading digital campaigns for rap artists or similar projects.
• Deep knowledge of modern rap genre and history.
• Experience coordinating with social platforms and streaming services.
• Willingness to work nights for events.

Responsibilities

• Set goals, timelines, content and activations to meet campaign objectives.
• Secure artist and partner buy-in and execute across ideas and activations.
• Oversee social and platform optimization and delivery logistics.
• Collaborate on creative digital marketing ideas and present to teams.
• Manage multiple social accounts with large followings and produce content.

Skills

Digital marketing

Campaign management

Rap knowledge

Stakeholder management

Social media strategy

Job description

Alamo was founded by music veteran, Todd Moscowitz in 2016 and is home to some of today's most promising artists; Lil Durk, Rod Wave, Blackbear, Lil Gotit, Slimelife Shawty, YN Jay, Dee Watkins, and more.

The label was birthed to reflect the current landscape of the industry, artistry, and culture, ushering in a new generation of talent. Alamo is cultivating the stars of tomorrow.

The Associate Director, Digital Marketing will serve as a member of Alamo's digital department. This role requires comprehensive communication and coordination both internally and externally to keep projects moving forward while contributing to and building out digital and social driven campaigns. This is a unique opportunity to influence how music reaches listeners around the world via a digital lens.

What you'll do:

• Responsible for setting goals for our artists/projects, and building out timelines, content and activations meant to achieve those goals.
• Secure artist and partner buy-in and execute across all ideas and activations.
• Oversee social and platform optimization and delivery logistics.
• Collaborate in brainstorms to deliver custom and creative digital marketing ideas for each artist, presenting them to the artists' teams and executing the campaigns. Ideas will come from knowledge of music culture, key brands, influencers and out-of-the-box thinking.
• In addition to the high-level creative ideas, you will also be responsible for multiple social accounts with millions of followers and for their activity and growth. You will need to deliver next level creative both commissioned and designed in-house, content ranging from custom videos to Snapchat lenses to memes and more

Who you are:

• Must have at least 5 years of experience running point on digital campaign for rap artists & projects (label experience preferred).
• A deep and thorough knowledge of the modern rap genre/scene with a firm understanding of the history that lead to today's market.
• Experience in working with staff from social platforms and music streaming sites preferred.
• The job entails both normal business hours as well as other music events at night.
• Our team is ultra-inclusive and we're looking for open-minded and passionate music fans who collaborate well and bring a positive energy to any task that comes their way.

What we give you:

• You join an inclusive, collaborative and global community where you have the opportunity to fuel the creative journey
• A modern office environment designed to foster productivity, creativity, and teamwork
• An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching
• Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition and student loans
• We invest in your professional growth & development
• Time off for a winter recess

Sony Music is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law.

The anticipated annual base salary does not include any other compensation components or other benefits that an individual may be eligible for. The actual base salary offered depends on a variety of factors, which may include as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.

New York Pay Range

$70,000 — $80,000 USD