Associate Director, Content Optimization & Strategy

The Leadership Agency Inc.; United States; Remote; USD 109,000 - 150,000; Full time

Benefits offered by this job

Comprehensive medical, vision, and dental coverage

Short-and-long-term disability insurance

Paid parental leave

Monthly reimbursements for wellness, phone, and internet expenses

10+ company holidays per year and unlimited PTO

Job summary

A leading consulting firm in the United States is seeking an Associate Director, Content Optimization & Strategy to improve client content health and digital shelf performance. This client-facing role involves collaborating with brand stakeholders to enhance product content across various retailers and requires 6–8 years of experience in digital shelf content and strong analytical skills. The position offers a competitive salary range and comprehensive benefits including unlimited PTO.

Qualifications

• 6–8+ years of experience in digital shelf content, ecommerce operations, or CPG performance marketing.
• Expertise in content optimization, product data management, and retailer content standards.
• Strong analytical and communication skills with the ability to turn large datasets into actionable recommendations.

Responsibilities

• Partner with brand stakeholders to evaluate and improve product content.
• Audit content quality and digital shelf performance using analytics tools.
• Deliver strategic presentations and recommendations at various levels.
• Educate client teams on content best practices.

Skills

Digital shelf content

Ecommerce operations

Content optimization

Analytical skills

Communication skills

Job description

Job Description

As an Associate Director, Content Optimization & Strategy, you will partner directly with enterprise CPG clients to improve content health, enhance product discoverability, and accelerate digital shelf performance. This is a hands‑on, client‑facing execution role — ideal for someone who thrives on translating analytics into activation, bridging creative and data‑driven problem solving, and driving measurable impact across large portfolios.

This position is remote, with 15–25% travel to client locations.

What You’ll Do

• Partner with brand stakeholders to evaluate and improve product content across major retailers using internal content and analytics tools
• Audit content quality, taxonomy, and digital shelf performance using content intelligence dashboards; identify opportunities to enhance discoverability, conversion, and brand consistency
• Deliver strategic presentations and recommendations at retailer, category, and sub‑category levels
• Educate client teams on content best practices across various retail platforms
• Translate insights into clear, prioritized action plans focused on high‑impact SKUs and categories
• Collaborate with internal and client‑side teams — including retail media, analytics, and operations — to ensure content optimizations connect with broader business levers
• Develop retailer‑specific playbooks and scalable content frameworks for use across multiple categories and regions
• Monitor post‑implementation results and communicate measurable impact through data‑driven storytelling
• Benchmark brand performance against competitors using analytics tools to identify whitespace and best‑in‑class execution
• Stay ahead of evolving retailer requirements to ensure ongoing compliance and digital shelf excellence

What You’ll Bring

• 6–8+ years of experience in digital shelf content, ecommerce operations, or CPG performance marketing
• Expertise in content optimization, product data management, and retailer content standards (e.g., major mass, club, and online retailers)
• Strong analytical and communication skills, with the ability to turn large datasets into clear, actionable recommendations
• Highly detail‑oriented, organized, and proactive in managing deliverables
• Collaborative mindset with strong client‑facing and problem‑solving abilities
• Passion for digital commerce, technology, and continuous improvement

Compensation

Base salary range (US): $109,000 – $150,000 per year
Actual base pay is dependent on experience, qualifications, and geographic location.

• Equity or long‑term incentive opportunities
• Potential discretionary bonuses

Benefits

• Comprehensive medical, vision, and dental coverage
• Short‑and‑long‑term disability insurance
• Life insurance
• Paid parental leave
• Monthly reimbursements for wellness, phone, and internet expenses
• 10+ company holidays per year and unlimited PTO