Associate Director, Connections Strategy (CRM)

Publicis Groupe; Birmingham (MI); On-site; USD 110,000 - 144,000; Full time

Job summary

Join a leading marketing firm as an Associate Director of Connections Strategy, where you'll develop impactful CRM programs and collaborate with cross-functional teams. Leverage your extensive experience in customer engagement and strategy development to drive results for high-profile clients, shaping the future of direct marketing in a dynamic environment.

Benefits

Paid Family Care for parents and caregivers

Monetary assistance for Adoption, Surrogacy, and Fertility

Tuition Assistance

Flexible working arrangements

Employee Assistance Programs

Paid time off

Matching Gifts programs

Work Your World Program

Qualifications

• 7+ years of excellence in CRM, direct marketing, or customer engagement strategy.
• Ability to translate data into actionable strategies.
• Deep experience with addressable/owned channels.

Responsibilities

• Develop CRM programs to drive sales for a leading automotive client.
• Create multi-channel communication plans guiding customer lifecycle.
• Utilize insights from data to optimize CRM strategies.

Skills

CRM

Customer Engagement

Strategic Planning

Data Analysis

Communication

Education

Bachelor's Degree

Tools

Salesforce

Job description

Company Description

Hi there! We’re Razorfish. We’ve been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What’s different? It all starts with people. Weird, wonderful, complex people - with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common. We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us at razorfish.com.

Job Description

The Associate Director, Connections Strategy provides cross-channel, data-driven CRM strategy development to reach our clients’ key audiences.

This role is responsible for day-to-day strategy strategic functions across multiple CRM campaigns for a fast-paced account. The ideal candidate should have experience developing, road-mapping and activating CRM programs to help brands better connect with their customers through direct and addressable channels. They must have a deep understanding of bringing to life consumer engagement strategies through addressable/owned channels including email, push, direct messaging, and others.

This role requires comfort and expertise with working with teams and clients across disciplines. The Associate Director will drive the strategy for key programs and ensure collaboration and alignment across account management, delivery, analytics, creative, marketing operations, and data partners.

Responsibilities

• Develop and steward key CRM programs to drive sales for a leading automotive client
• Develop multi-channel (Email, SMS, Push, DM, etc.) communication plans that guide the full customer lifecycle and experience
• Create test & learn strategies and develop test briefs that continuously monitor and optimize CRM programs that align to the client’s business strategy and priorities
• Develop insightful creative briefs to provide focus and direction to creative teams responsible for developing channel-specific and overall campaign/program assets
• Use historical business results and customer data to gain insights, translating those insights into actionable strategies and personalized experiences
• Partner with audience data and analytics teams to develop strategies that enables the use of data fully & make recommendations for data enrichment, utilization, and acquisition opportunities
• Work closely with cross-functional teams to ensure CRM strategies are integrated across all customer touchpoints
• Present strategy output and recommendations to clients and internal stakeholders
• Identify and steward growth opportunities through incremental program proposals and proactive strategy recommendations
• Develop a strong understanding of the clients’ category and unique business dynamics within the category
• Supports leadership and team leads as necessary and aides in elevating and driving client’s marketing and business goals

Qualifications

• 7+ years of demonstrated excellence in CRM, direct marketing or customer engagement strategy within consulting or agency environments
• Solid understanding of strategic planning best practices and how to use this knowledge to develop integrated cross-channel programs
• Ability to translate data into well-articulated and actionable ideas
• Self-starter with an entrepreneurial spirit, vision, and leadership to help facilitate change within a team and client’s organization

• Deep experience with all addressable/owned channels including email, push, SMS, web, direct mail, and integrating with media and social teams
• Experience working with MarTech platforms such as Salesforce

• Ability to develop strong client relationships and trust based on deep immersion into the client’s business
• Automotive experience is a plus but not a requirement
• Exceptional communication and interpersonal skills
• Innovative mindset and a willingness to stay ahead of industry trends and emerging technologies

Additional Information

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $110,700- $143,900 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be07.25.2025.