Associate Director, Connections Strategy

Publicis Groupe ANZ; Boston (MA); On-site; USD 105,165 - 158,290; Full time

Benefits offered by this job

Medical coverage

Dental and vision insurance

401K

Flexible time off

Job summary

A leading global marketing firm seeks an Associate Director, Connections Strategy in Boston, MA. This role requires expertise in integrated campaigns, media strategies, and strong analytical skills, with 7-9 years of experience preferred. The ideal candidate will be a digitally-savvy marketer who can develop compelling narratives based on consumer insights and lead teams effectively. Competitive salary range is $105,165 - $158,290 annually, with a range of benefits offered.

Qualifications

• 7-9 years of experience in a relevant field.
• A track record of impactful work and professional ingenuity.
• Depth of knowledge in digital strategy and multi-channel planning.

Responsibilities

• Analyze consumer interactions with devices, content, and media.
• Develop stories based on consumer behavior.
• Map consumer experience journeys.
• Design systems of brand communications.
• Build trusted client relationships.
• Form collaborative relationships with other teams.
• Maintain and evolve Connections team artifacts.

Skills

Digital strategy

Analytical thinking

Storytelling

Team management

Communication skills

Education

4-year college degree

Master's degree

Tools

Google Analytics

Comscore

MRI

Generative AI tools

Job description

Associate Director, Connections Strategy

Apply for the Associate Director, Connections Strategy role at Publicis Groupe ANZ.

Company Description
Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by Ad Age as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year, and honored by Forrester and Gartner, Digitas serves the world’s leading brands through a global network of more than 5,500 employees across over 65 offices in 43 countries.

Job Responsibilities

As Associate Director, Connections Strategy, your integrated campaigns, media and marketing expertise will support and inspire strategic direction for client engagements. Demonstrating an intimate understanding of how consumers interact with channels and technology, you’ll focus on effectively solving clients' business challenges and inspiring connected creativity through an orchestrated system of paid, owned, shared and earned touchpoints that inspire connected creativity.

Day-to-day, your role will include:

• Analyzing and illuminating how consumers interact with devices, content and media through research and rigorous data analysis
• Developing stories based on the motivation behind those behaviors to reveal what value a brand needs to provide to move people
• Mapping consumer experience journeys to identify high-impact moments for brands to connect, including owned touchpoints
• Designing orchestrated systems of brand communications, partnering with media planners and creative teams to bring modern media architectures to life, including dynamic content
• Building trusted client relationships, keeping them apprised of competitive activity, cultural shifts and consumer trends
• Forming collaborative relationships with other agency capabilities, partner agency teams and third parties as necessary
• Maintaining and evolving Connections team artifacts, demonstrating a consistent and repeatable approach to Connections Strategy outputs

Qualifications

This exciting and important role requires strong work experience (7‑9 years; min 4‑year college degree, Masters preferred), including a track record of impactful work and professional ingenuity.

• A digitally‑savvy marketer with depth of knowledge in digital strategy and/or multi‑channel planning, and an unstoppable drive to bring the best work to life
• A strong analytical thinker with exceptional research dexterity, including deep experience with media‑centric tools such as Comscore, MRI, Google Analytics and a creative approach to data exploration
• A trend‑watcher who is forever curious about digital behavior and cultural shifts, with a talent for translating opportunities into smart, persuasive points of view
• An engaging storyteller who brings a presentation to life in an articulate, straightforward and compelling way
• An up‑and‑coming leader and team manager with a demonstrated ability to coach and develop talent, inspire and drive change and rally varied groups to collaborate effectively
• An all‑around seasoned professional with exceptional communication, organizational and time‑management skills, and the flexibility to adapt quickly to change
• Familiarity with paid, owned, earned and shared tactics and the different levers each hold within the consumer experience
• Familiarity with prompt‑based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation

Got the sparkle? Apply if you believe your unique skills are a fit.

Additional Information
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent. Our benefits package includes medical coverage, dental, vision, disability, 401K, parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

Compensation Range: $105,165 - $158,290 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant and the requirements of the position. The Company reserves the right to modify this pay range at any time. The application deadline for this job posting is 2/1/26.

All your information will be kept confidential according to EEO guidelines.