Associate Director, Commerce Strategy & Investment

Zenith; New York (NY); On-site; USD 120,000 - 180,000; Full time

Job summary

A leading advertising firm is seeking an Associate Director, Integrated Strategy & Investment to develop strategies that enhance business growth and consumer engagement. This role requires a dynamic leader with deep digital expertise in national media and a passion for data-driven insights. If you specialize in media planning and possess a strong strategic vision, this position could be your next career step.

Qualifications

• 5+ years of media planning experience with team management.
• Strong understanding of all media channels.
• Proven experience in presenting plans to senior clients.

Responsibilities

• Manage day-to-day client operations as the primary point of contact.
• Develop full funnel strategies with media partners.
• Oversee campaign execution, ensuring strategic alignment.

Skills

Media Planning

Strategy Development

Client Management

Digital Marketing

Data Analysis

Education

Bachelor's Degree

Tools

Microsoft Suite

Nielsen Suite

Kantar

Job description

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We are looking for a dynamic and experienced Associate Director, Integrated Strategy & Investmentto lead the development of full funnel strategies that drive business growth, increase brand goals, and enhance consumer engagement. This role requires a leader with a strong strategic vision, deep digital expertise in national media, and a passion for turning data-driven insights into compelling narratives. Candidates that have both national and commerce experience are ideal for this position.

This individual will own the development of strategy and activation for a key client, collaborating across teams to deliver end-to-end media solutions that drive business impact. The ideal candidate thrives in an integrated fast-paced environment, leads with confidence, and is known for transforming insights into action.

Responsibilities

Account Management:

• Day-to-day client lead: The primary point of contact for clients on deliverables
• Proactively drive collaboration with cross-functional teams (internal & external) to enhance processes, refine client deliverables, evaluate cross-platform opportunities and maximize efficiencies
• Manages a Media Planner and day-to-day operations, including prioritization of projects
• Build and maintain relationships with media publishers and meet with new vendors to assess the value and applicability
• Lead Process Improvements within an Integrated Agency Team (IAT) model, enhancing workflow and strategic execution

Strategy and Planning:

• Plan and develop cutting-edge full funnel strategies from client brief to strategy development and RFP management with media partners and retailers
• Provide strategic leadership and guidance, ensuring alignment with business objectives while offering feedback to improve client results
• Drive innovative thinking: Set strategic vision of media approach via analysis of relevant business metrics and new media solutions to deliver on client goals
• Lead process improvements within an Integrated Agency Team (IAT) model, enhancing workflow and strategic execution
• Represent the team as a key member of the Integrated Media & Commerce Leadership Team, influencing decision-making and shaping media strategy direction
• Provide recommendations for possible changes in channel strategy moving forward.
• Lead the conversation with partners in the development of plan recommendations and revisions (including tagging capabilities).

Activation and Reporting:

• Oversee the flawless execution of all approved media plans, ensuring strategic alignment and timely delivery
• Review and approve all campaign data and inputs entered into Prisma to maintain accuracy and compliance
• Monitor adherence to established tagging requirements across campaigns for effective tracking and reporting
• Negotiate media rates using benchmarks grounded in historical planning data to maximize value
• Own Budget Management, ensuring media investments are accurately tracked and forecasted in budget management tools as well as strategically allocated, maximizing tactical performance
• Data & Analysis: Work with internal D&A teams to gauge media performance and KPIs to determine takeaways and optimizations to action on
• Support direct reports on reconciliations in draft billing every month
• Update monthly billing tracker
• Consult on ad-hoc billing/payment issues or requests from vendors

Qualifications

• Bachelor's Degree
• 5+ years of media planning experience with team management and a concentration in strategy and digital activation within an agency working with cross-functional teams
• Strong understanding of all media channels (video, social, search, audio, programmatic, commerce, content) and background with RMNs including (but not limited to Walmart, Amazon, Target, Kroger, or Instacart)
• Digital and performance marketing mindset/fluency with experience managing an activation team
• Familiar with marketing science principles and problem solving / analytics used to influence a data-driven and quantitative approach in driving strategy
• Proven experience and success in presenting plans to senior clients and influencing top level client decisions related to media strategy and implementation
• Detail-oriented and proven ability to thrive in a fast-paced environment and develop more efficient and effective processes
• Ability to anticipate and quickly assess continually changing client needs and adapt resources and strategies accordingly
• Solid experience with the billing and reconciliation process

Business Competencies:

• Software Knowledge: Microsoft Suite, Nielsen Suite, Kantar, MediaTools, R/F and Optimization Software, Social Tracking tools, comScore, Prisma, MRI/GWI. Must understand its capabilities and applications to translate data into actionable consumer first insights

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Advertising

• Industries

  Advertising Services

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