Associate Director, Commerce

Publicis Groupe; New York (NY); On-site; USD 105,165 - 165,485; Full time

Benefits offered by this job

Medical coverage

401K

Flexible time off

Tuition reimbursement

Job summary

A leading global media agency is seeking an Associate Director to manage and optimize Commerce marketing campaigns. The role demands over 5 years of Paid Search experience, expertise in Amazon and Criteo platforms, and strong analytical skills. Responsibilities include developing strategies, analyzing performance, and managing a team. The agency offers a comprehensive benefits package and values diversity in the workplace.

Qualifications

• 5+ years of Paid Search experience with strong focus on Commerce.
• In-depth activation and optimization experience with Amazon and Criteo platforms.
• Strong command of Commerce platforms and tools such as AMS interface.

Responsibilities

• Help develop and implement Commerce campaigns.
• Analyze campaign performance against client KPIs.
• Manage direct report(s) and provide career development.

Skills

Paid Search experience

Commerce platforms

Analytical abilities

Communication skills

Critical thinking

Tools

Amazon Marketing Services

Criteo platforms

Job description

Company description

Spark Foundry is a global media agency that exists to bring HEAT – Higher Engagement, Affinity, and Transactions – to brands. By combining flawless media fundamentals with aggressive innovation, Spark inspires consumers to pay more attention, to care more about our clients’ brands, and to buy more products and services from them.

Balancing the nimble spirit of a startup with the powerhouse soul of Publicis Media, Spark Foundry delivers the best of both worlds to a client roster that spans some of the world’s best and most beloved brands and companies. We combine boutique‑caliber insights and service with the buying clout and first‑look access of a global leader, bringing the heat to challenger brands that want to act like giants, and to giant brands that want to act like challengers.

With a bottom‑up culture that celebrates diversity and aims for all voices to be heard, Spark has become a magnet for the industry’s best talent, with one of the best retention rates in the industry. And by applying a whole‑person approach to professional and personal development, Spark develops a workforce that is well prepared for today’s challenges, and also poised to create meaningful careers in the years to come.

Because we know that heat arises the intersection of complementary forces, our professionals come from myriad disciplines and backgrounds: data, analytics, and insights, content and creative production, communications and strategy, finance and marketing, and sociology, psychology, and other liberal arts disciplines.

Overview

The Associate Director requires the ability to apply search and Commerce knowledge and expertise into actionable insights and recommendations. The Associate Director will partner with the Commerce Manager to drive strategic Commerce initiatives within the team, helping to develop innovative strategies to meet and exceed client business objectives, and lead tactical execution and optimization of programs. They will be responsible for optimizing, implementing, and analyzing paid Commerce marketing activities.

Responsibilities

• Help develop and implement Commerce campaigns across multiple Commerce touchpoints
• Leverage Commerce best‑practices across all tactics
• Ensure campaign billings are up to date and all finance queries are followed up in a timely manner
• Analyze campaign performance against client KPIs and report on trends and insights to key stakeholders
• Continuously grow and develop skills by participating in ongoing training, workshops, etc.
• Provide support for any new business pitches as required
• Manage direct report(s), including day‑to‑day workflow and career development

Qualifications

• 5+ years of Paid Search experience with strong focus on Commerce
• In-depth activation and optimization experience with Amazon (AMS) and Criteo platforms
  • Experience in both organic and paid media
  • Experience with executing campaigns focused on driving online sales, optimizing to a ROAS
  • Experience in applying search marketing to brand‑building and direct response initiatives
  • Experience with Amazon AAP/Display a plus
• Strong command of Commerce platforms and tools such as AMS interface
• Knowledge of syndicated research tools
• Familiarity with third‑party ad serving technologies
• Technically strong quantitative skills, including analytical abilities and math proficiency
• Demonstrated critical thinking and problem solving abilities
• Solid verbal and written communication skills
• Polished presentations skills a must
• Ability to work successfully with teams on multiple projects under tight deadlines
• Desire to work in a constantly evolving industry, which constantly presents new and unique challenges
• Ability to sell ideas clearly and deliver value
• Self‑driven to meet and exceed revenue and goals for our clients

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

Compensation

Compensation Range: $105,165 - $165,485 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third‑party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 12/05/2025.

EEO Statement

All your information will be kept confidential according to EEO guidelines.

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